Idea Transcript
PG CERTIFICATION IN DIGITAL MARKETING & COMMUNICATION Online
|
6 Months
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Starts 20th Feb 2018
|
0% EMI option available
in association with
Learn from the most comprehensive program on Digital Marketing & Communication Get MICA Certified with MICA alumni Status Learn for 150+ hours on key areas such as SEM, SEO, Content, Social & Analytics taught by industry experts & MICA faculty. Apply learnings to 20+ case studies and industry projects to create integrated Digital Marketing & Communication strategies. Run live campaigns on Facebook, Google Adwords, and Display and spend real money. Get 1:1 mentoring and Career Guidance.
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rnekar nager
Batch starts: 20th February 2018 *Admissions and application open for Feb 2018 batch
MICA Certification
Facebook Certification
PG Certification from MICA & Official MICA Alumni Status Upon successful completion of the program, you will be awarded a Post Graduate Certification in Digital Marketing & Communication from MICA; receive official MICA Alumni status & be part of a network of thousands of Marketing Leaders.
Benefits
Learn. Apply. Master.
Instructors
Learn 25 Digital Marketing Disciplines & Tools
Projects
Program Fee
Learn digital strategies on website building, SEO, SEM, Display, Social Media, User nurturing, Email, Mobile Marketing, Content
Student Speak
Marketing, Analytics as well as Integrated Digital Strategies. Plus, learn tools such as
Why MICA
Adwords, Facebook Business Manager, Google Analytics, Woorank and many more.
Syllabus
FAQ's
Apply Learnings to 20 Business Cases & Run Live Campaigns
Apply Now ()
Experience Real Business cases of brands such as Star Sports social media campaign, Thomas Cook’s microsite approach, Grofers hyperlocal ad targeting & more. Further, run Live Campaigns with real money on Facebook, Google Adwords & Display Channels.
1-on-1 Mentoring & Career Support Interact with Faculty & Industry Experts, get 1-on-1 feedback on your industry projects. Apply for suitable digital marketing profiles through our career support. We will help you select and prepare for interviews in 1on-1 mentoring sessions.
Learn from the Digital Experts This program has been designed in collaboration with MICA Faculty & Marketing Leaders.
Sumit Verma
Prithv
Sr. Manager - Digital
Hea
Marketing
Falguni VasavadaOza
Siddharth Deshmukh
Rajneesh Krishna
Associate Dean
Associate Dean
Associate Professor,
Industry Partnerships, Digital
Professor & Area Leader,
Marketing
Platform & Strategies
Strategic Marketing
Chair, Online Programs
ndelwal
Kavita Jhunjhunwala
Mich
keting
Founder and Head - Digital
Found
c
Sakhee Dheer
Apurva Chamaria
Jaideep Prabhu
Head - Corporate Marketing
Professor of Marketing
Head - Digital Marketing Facebook APAC
Learn from 20 Case Studies & Live Projects Learn from 10 case-studies where business challenges have been solved by industry experts to transform industries such as fashion, e-commerce, media, travel & more. Further solve 10 industry projects, run live campaigns & get 1-on-1 feedback by industry experts on your graded submissions. Here are a few cases and projects you will be doing.
CASE STUDY 1
INDUSTRY PROJECT 1
Star Sports Mauka Mauka Campaign
Live Facebook Campaigns
Experience how Star Sports used digital marketing
Set up Facebook campaigns and run ads with real
to get 50 billion impressions for their Mauka Mauka
money. You will need to optimize campaigns across
campaign during Cricket World Cup 2015.
multiple target options, business goals, ad creatives and more.
CASE STUDY 2
INDUSTRY PROJECT 2
Thomas Cook’s SEO
User Nurturing with Remarketing
Experience how Thomas Cook used effective SEO
In this project, you will create and analyze
techniques to rank their website highest on the
remarketing lists & choose consumer segments that
google search result and boost organic traffic.
are most profitable. Further you will create effective marketing communication that would work best for your target audiences.
CASE STUDY 3
INDUSTRY PROJECT 3
Zivame’s Email Marketing
Live Google Adwords Campaigns
Experience how Zivame used email marketing to
Set up Live Adwords campaigns and run campaigns
segment their database effectively hence lowering
with real money. Create Ad copies, Keyword lists,
their unsubscription rate by 60%.
ad extensions & more. Further optimize your campaigns across 20 optimization metrics.
Program Vitals Course Duration
Time Commitment
Program Fee
Feb 2018 - Aug 2018
6-8 hours
Rs. 79,500 + taxes
Online, 6 months
per week
(0% EMI option available)
Student Speak "Now I am a Holistic Marketer, who is not just creative but also data-driven."
eir ught in
“Mentorsh problems t Our maga now.”
SUSHIL VERGHESE View Story
ISHA OS
View
MICA - The School of Ideas MICA, established in 1991, is one of the premier business management institutions in Asia-Pacific, known for its prowess towards integrated marketing strategy & communication. MICA has educated thousands of Marketing & Business Leaders in the last 25 years, with Alumni stalwarts such as Kunal Jeswani, (CEO of Ogilvy & Mather India); Athreyan Sundarajan (VPN Commercial Strategy and Communication at FOX APAC); Swati Rai (Global Marketing Solutions at Facebook) and many more. Benefits of being a MICA Alumni include Access to a vibrant community of Alumni Receive regular updates on MICA developments Get the chance to network with leaders
“We have partnered with UpGrad to create the next set of leaders in Digital Marketing and Communication. This course will give you the best of MICA and the best of UpGrad to help you build a leadership career in Digital Marketing & Communication.”
Dr. Preeti Shroff Dean, MICA
Program Syllabus 13 Modules | 24 weeks
Fundamentals of Marketing Duration : 2 weeks | Jaideep Prabhu, Cambridge University, Prof. Rajneesh Krishna, MICA To master marketing, it is imperative to understand how marketing has evolved over time. This module will help you: Define marketing and its functions, learn basics of developing strategies & plans, capturing Insights, connecting with customers, building brands and more. Learn Segmentation, Targeting & Positioning. See how segmentation methods like demographics, psychographics, lifestyle, life stages, behaviour and more function. Create positioning plan for any given product (with a given segmentation and target group). Deep dive into businesses with the 4P concept. Learn the 4Ps for different types of businesses using Product, Price, Place, Promotion based on examples. Further, understand the interdependence of 4Ps concept. Understand Competition & Environment by analysing the competitive environment using Porter's 5 forces using business examples. Learn the different elements of a building a brand like brand identity (messaging), brand image, brand position, brand equity, brand attributes. Furtner, learn consumer expectations, price and other competitive factors. See how consumer psychology influences buying behavior. Learn the main drivers of consumer behavior, intrinsic and extrinsic motivations, Maslow's hierarchy theory, Freudian theory of consumer psychology and more. Industry Project: Apply your marketing fundamentals for Momoe, a payment app for B2B and B2C sector.
Content & Communication in the Digital Space
Digital Marketing Channels and Metrics
Designing and Building a Website
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
View more
DOWNLOAD DETAILED SYLLABUS You will receive the download link in your email.
Frequently Asked Questions Q1. How much do I need to pay for this course?
The total fees for the course is Rs. 79,500 + 18% tax. You can avail a 0% EMI option with a monthly installment of 13,000 per month and a down payment of Rs. 15,800 to block your seat.
Q2. What is the 0% EMI offer?
Q3. How is this Digital Marketing & Communication Certification different than others?
Q4. What kind of certification will I get after completion of this course?
Q5. How much do I pay to block my seat after I get shortlisted for Digital Marketing & Communication Certification?
Q6. How much time do I need to spend to do this course well?
Q7. Can I learn digital marketing & communication through this certification program from my city?
Q8. How do I know that this program’s curriculum is the best?
Q9. How do all the industry collaborations add value to this digital marketing certification course?
Q10. What kind of real-industry projects are a part of this online marketing course?
Q11. How would these real industry projects help me?
Q12. What kind of career support can I expect from this course?
Q13. Is there any deferral or refund policy for this Program ?
Q14. Are there any internship opportunities available?
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