MICHAEL FRAZER [PDF]

MICHAEL FRAZER. NATIONAL DEALER EDUCATOR. As a National Dealer Educator for AutoTrader.com, Michael specializes in educa

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MICHAEL FRAZER

NATIONAL DEALER EDUCATOR As a National Dealer Educator for AutoTrader.com, Michael specializes in educating dealers about driving gross and positive CSI through transparency in the trade-in process. In addition, he leads workshops on what’s happening in the industry, today’s automotive consumer profile, emerging trends, and creating bestin-class people, processes, policy, and promotion on the sales floor and behind the dealer operations curtain.



My dealer is more excited than a kid on Christmas morning! He said he took away a lot of useful information from your workshop. Advertising Consultant Boston, Massachusetts



Very good job – well worth attending on my day off! I am excited about Trade-In Marketplace!



Internet Director Mooresville, North Carolina



Michael joined AutoTrader.com in 2006 as an Advertising Consultant and subsequently became a District Manager. In this role, he trained and consulted with more than 1,200 dealers in both rural and metro markets from Indiana to Eastern Florida. He brings over 15 years of experience in convergent media sales and promotions and a range of retail automotive software and systems design expertise – from professional internet consulting and digital remerchandising to managing partner for a large highline used car super store chain. Michael has delivered programs for a breadth of major dealer groups and dealer associations as well as conducted workshops at conventions and conferences ranging from KADA to Digital Dealer.

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