Mission Vision Mission Vision - EthicsPoint [PDF]

Dedication to these values will enable us to meet the daily obligation we have to preserve and enhance ... Our commitmen

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Mission

To create an environment where absolute guest satisfaction To create an environment where absolute guest satisfaction is our highest priority. is our highest priority.

Vision

Through a shared commitment to excellence, we are dedicated Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. while taking exceptional of our guests staff. We will continuously strive to care surpass our own and accomplishments We will and continuously strive to our be recognized assurpass a leader inown ouraccomplishments industry. and be recognized as a leader in our industry.

The Importance of The Cheesecake Factory Values and Culture We havea inherited a excellence tradition ofthat excellence in 1972 with Oscar our founders, We have inherited tradition of began in that 1972began with our founders, and Evelyn Overton. andthe Evelyn Overton.ofTheir valuesand formed the cornerstones of our culture Their valuesOscar formed cornerstones our culture continue to define the character and nature of our and continue to define the character and nature of our Company today. Company today. These values guide our behavior, bind and us together, providefor a framework for – defining These values guide our behavior, bind us together, provide a and framework making decisions making decisions – defining the rightformulate courses of We set for us the right courses of action. We setfor our us objectives, ouraction. strategies, andour judge our results objectives, formulate our strategies, and judge our results consistent with consistent with these values. these values.

Although our Company operates in an ever-changing environment, our values remain constant. They do not Although our Company operates an ever-changing environment, values shift with time or circumstance, waiver underin pressure or out of convenience. Weour must follow and reinforce Theyregardless do not shift with timeoror circumstance, waiver under them in all remain areas ofconstant. our business, of position title.

pressure or with out convenience. Weand must follow andThe reinforce in all areas keeping the tradition spirit of Factory Dedication In to these values willofenable us to meet the daily obligation we Cheesecake have tothem preserve and enhance of our business, position orDefending title. and upholding these beliefs will guarantee a we are committed The Cheesecake Factory nameregardless andto: all that of it represents. continuing In legacy of excellence for future generations of staff members, guests and shareholders. Dedication towith thesethe values will enable to meet daily obligation we have to keeping tradition andus spirit oftheThe Cheesecake Factory

Quality in Everything We Do In keeping the tradition and spirit of Cheesecake Factory preserve andwith enhance The Cheesecake Factory and all that it represents. In keeping with theto: tradition and spiritname of The The Cheesecake Factory we are committed we are committed to: Quality in Everything We Do excellence for future generations of staff members, guests and shareholders.

Quality is more than a word we use to describe our food and It is a philosophy that In keeping with theto: tradition andThe spirit ofservice. The Cheesecake we are committed In keeping with the tradition and spirit of Cheesecake Factory, we Factory are Defending and upholding these beliefs will guarantee a continuing legacy ofcommitted to: we are committed affects everything we do. to:

in Everything Quality We Do Quality Quality in in Everything Everything We We Do Do

Quality is never an accident. It is always the result of high standards, sincere effort, intelligent Quality is is and more than word describe our food and is direction skillful execution. It to represents of manyIt Quality more thanweaa do. word we we use use to describe the ourwise foodchoice and service. service. Italternatives. is aa philosophy philosophy that that affects everything Quality is more than a do. word we to describe our food and service. Itmust is a never philosophy that affects everyQuality is more than a word we usedistinguishes to use describe food and service. It is a philosophy that Our commitment to we quality usour from our competitors and be compromised. affects everything Quality is never more than a do. word we use to describe our food and service. Itsincere is a philosophy that affects everything we Quality is an accident. It is always the result of high standards, effort, intelligent "Our brand promise." We must ourresult business impeccably with meticulous attention to intelligent thing we do. Quality is our never an accident. Itrun is always theofresult of high standards, sincere effort, affects everything we do. Quality is never an accident. It is always the high standards, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives. detail to ensure our place among America’s best and longest lasting companies. Quality is never an accident. It is always the result of high standards, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives. Our commitment to direction skillful execution. represents the wise choice of alternatives. Quality is and never an accident. It is It always the result ofcompetitors high standards, sincere effort, intelligent direction and skillful execution. It represents theour wise choice of many many alternatives. quality distinguishes us from our competitors and must never be compromised. “Our brand is our promOur commitment to quality distinguishes us from and must never be compromised. direction and skillful execution. It represents theour wise choice of many alternatives. Our commitment to quality distinguishes us from competitors and must never be compromised. "Our brand is our promise." We must run our business impeccably with meticulous attention to ise.” We must run our business impeccably with meticulous attention to detail to ensure our place among Our commitment topromise." quality distinguishes us from our competitors and must never be compromised. brand is We run business impeccably with meticulous attention to Our quality distinguishes us best from ourlongest competitors andcompanies. must never be compromised. detail to ensure our place among America’s and lasting America’s "Our bestcommitment and longest lasting companies. "Our brand is our ourto promise." We must must run our our business impeccably with meticulous attention to detail to ensure place America’s and longest lasting companies. "Our is our ourour promise." Wetomust run ourbest business impeccably with meticulous attention to detailbrand tofuels ensure our place among among America’s best andfor longest lasting companies. Passion commitment the endless quest excellence. This passion must permeate detail to ensure our placeWe among best andembrace longestchange lastingand companies. throughout our Company. mustAmerica’s think creatively, continuously improve upon past accomplishments. We must grow our knowledge, learn from our mistakes and aggressively new ideas to and innovations. Passion fuelspursue our commitment the endless quest for excellence. This passion must permeate Passion fuels our commitment to the endless quest for This passion must throughout our We must think creatively, embrace change and continuously improve Though we may beCompany. better today than we were yesterday, we are not as good as we mustpermeate become. throughout Passion fuels our commitment to the endless quest for excellence. excellence. This passion must permeate Passion fuels our commitment to the endless forchallenges excellence. passion must permeate throughout our Company. We must think creatively, embrace change and continuously improve Passion fuels our commitment to the endless quest for excellence. This passion must permeate upon past accomplishments. We must grow ourall knowledge, learn from our mistakes and Our passion drives us to persevere –grow to quest meet withThis enthusiasm – to achieve the throughout our Company. We must think creatively, embrace change and continuously improve upon past accomplishments. We must our knowledge, learn from our mistakes our Company. We must think creatively, embrace change andfor continuously improveand upon past accomplishthroughout our Company. WeWe must think creatively, embrace change and continuously improve aggressively pursue new ideas and innovations. unachievable. We will succeed as a result of our passion excellence. upon past accomplishments. must grow our knowledge, learn from our mistakes and pursue new ideas innovations. upon accomplishments. We and must grow our knowledge, learn from our mistakes andbecome. ments. Weaggressively mustpast grow our knowledge, learn from our mistakes andnot aggressively pursue new ideas and aggressively pursue new today ideas and innovations. Though we may be better than we were yesterday, we are as good as we must aggressively pursue new ideas and innovations. Though we may be better today than we were yesterday, we are not as good as we must become. innovations. Though we may be better today than we were yesterday, we are not as good as we must beOur passion drives us to persevere – to meet all challenges with enthusiasm – to achieve the Though we may be better today than–we were yesterday, we are notenthusiasm as good as–we must become. passion drives us to persevere to meet all with to achieve the Though wedrives may bewill better todayas than yesterday, we are not asenthusiasm good as–we come. OurOur passion us towere meet challenges with – tobecome. achieve the unachievable. We succeed a result of our passion for excellence. Our passion drives usto topersevere persevere ––we to meet allallchallenges challenges with enthusiasm to must achieve the unachievable. We will succeed as a result of our passion for excellence. Our passion drives us to persevere – to meet all challenges with enthusiasm – to achieve the unachievable. Wecommitted will succeed as awhat result of our for excellence. We are to doing without must be honest, treat others with unachievable. We will succeed asisa right result ofpassion our exception. passion forWeexcellence. unachievable. We will succeed result of ourand passion for excellence. respect and dignity and honor as oura commitments obligations.

A Passion for Excellence

Our Commitments describe how we interact with our guests, managers and each other. They guide our actions and the decisions we make each day. By honoring these commitments, we preserve our culture, take exceptional care of our guests, and deliver excellence.

A A A A

Passion Passion Passion Passion

for for for for

Excellence Excellence Excellence Excellence

Our Commitments

As a staff member, I am here to provide exceptional service to our guests. By using my skills and talent, I will do everything I can to fullfil our goal of absolute guest satisfaction. I promise to support my team and contribute to a fun, friendly and fast-paced environment without compromising quality. I will treat others with fairness and respect while upholding our standards and values. I will learn all that I can, embrace change, and welcome support and guidance from my team.

Integrity, Respect and Responsibility Integrity, Integrity, Integrity, Integrity,

Respect Respect Respect Respect

and and and and

Responsibility Responsibility Responsibility Responsibility

Every decision we make and every action we take must follow the highest ethical and professional We are committed doingtowhat is right without exception. We mustand be honest, treat others with standards. We willto strive close the gaps between our principles practices – our actions We are committed to doing what is without exception. We respect and dignity honor commitments obligations. must reflect our words. We are committed toand doing whatour is right right withoutand exception. We must must be be honest, honest, treat treat others others with with respect and dignity and honor our commitments and obligations. We are committed to doing what is right without exception. We must be honest, treat others with respect and honor ouraction commitments Every we make and we take must follow the highest ethical and professional Out ofdecision a and deep respect for allevery individuals and forand theobligations. communities of we are a part, we will We are committed to dignity doing what is right without exception. We must bewhich honest, treat others with respect and respect and dignity and honor ouraction commitments and obligations. Every decision we make and every we take must follow the highest ethical and professional standards. We will strive to close the gaps between our principles and practices – our actions others as wemake would like to be treated. Every decision we and every action we between take Every mustour follow the highest ethical and professional dignity andtreat honor our commitments and obligations. decision we make and every action we take must standards. We will strive to close the gaps principles and practices – our actions Every decision wewords. make andtoevery action we between take mustour follow the highest ethical and professional must reflect our standards. We will strive close the gaps principles and practices – our actions follow the must highest ethical and professional standards. Weour willprinciples strive to and close the gaps between our principles reflect words. standards. Weour will strive to close the gaps between practices –a our actions must reflect our words. Out of a deep respect for all individuals and for the communities of which we are part, we will and practices our actions must reflect our words. Out ofcommunities a deep respect for we all individuals and for the must–ofreflect our words. Out aa deep respect for all and for of which aa part, treat would likeindividuals to be treated. Out of ofothers deep as respect for all individuals andothers for the theas communities which we are are part, we we will will communities which wewe are a part, we will treat we wouldoflike to be treated. treat as we like to be Out ofothers a deeppeople respect for and will for the we are a part, we will treat others as we would would like to be treated. treated. Outstanding make itall allindividuals happen – they leadcommunities us towardsof thewhich future. treat others as we would like to be treated. Each individual’s efforts and skills are necessary to the success of our Company as a whole. Everyone’s contribution is valuable. Outstanding people it allanhappen – theyrewarding, will lead us towards the future. We are committed tomake creating energized, safe and healthy work environment where Outstanding people make it all happen – necessary they will us towards the future. Outstanding people make itopportunity all happen they will ideas lead us towards the future. Each individual’s efforts and and are toan the success of our Company as Each individual’s each of us has theefforts to–offer in unrestricted manner. Effectiveness Outstanding people make it allskills happen they will lead lead us towards the future. and are–– new necessary the success of our Company as aa whole. whole. Each individual’s efforts Outstanding people make is it all happen they will usshare towards the future. Everyone’s contribution valuable. skills are necessary to the success ofskills our Company as lead ato whole. Everyone’s contribution is valuable. We are increases when we encourage the opinions of others and responsibilities asasa ateam. and skills are necessary to the success of our Company whole. Each individual’s efforts Everyone’s contribution is valuable. and skills are necessary to the success of our Company as a whole. Each individual’s efforts Everyone’s contribution is valuable. committedWe to are creating an energized, rewarding, safe and healthy work environment where each of us has the committed to creating an energized, rewarding, safe and healthy work environment where recognize individual accomplishments and provide opportunity for growth as a reward for Everyone’s contribution is valuable. We are committed to creating an energized, rewarding, safe and healthy work environment where opportunityeach toare offer new ideas in an unrestricted manner. Effectiveness when we encourage the each ofcommitted us has has the opportunity towe offer new ideas inmembers an unrestricted manner. Effectiveness outstanding performance. When treatnew our staffin like healthy ourincreases most precious resource and We to creating anto energized, rewarding, safe and work environment where of us the opportunity offer ideas an unrestricted manner. Effectiveness are committed creating an energized, safe and healthy work environment where increases when weto encourage the opinions ofrewarding, others and share responsibilities as a team. not as expendable commodities, we instill pride, commitment, and a sense of ownership – and make opinions ofWe others and share responsibilities as a team. We recognize individual accomplishments and each of us has the opportunity to offer new ideas in an unrestricted manner. Effectiveness increases we encourage the opinions of others and share as aa team. each of uswhen has the opportunity tobe. offer new in an unrestricted manner. Effectiveness our organization best it can increases when wethe encourage the opinions ofideas others and share responsibilities responsibilities asatreat team. provide opportunity for growth as a reward for outstanding performance. When we our staff members We recognize individual accomplishments and provide opportunity for growth as reward for increases when we encourage theweopinions of others and share as aresource team. forand We recognize individual and provide opportunity for growth as outstanding performance. When treat our staff members likeresponsibilities our most precious like our most preciousperformance. resource accomplishments and not expendable commodities, we instill pride, commitment, and a We recognize individual accomplishments and staff provide opportunity for growth as aa reward reward forand outstanding When weas treat our members like most resource We recognize individual accomplishments and provide opportunity growth as a reward formake not as expendable commodities, we pride, commitment, andour afor sense ofprecious ownership – and outstanding When we instill treat our staff members our most precious resource and sense of ownership – performance. and make our organization the best it can like be. not as expendable commodities, we instill pride, commitment, and a sense of ownership outstanding performance. When we treat our staff members like our most precious resource and our organization best it can be. not as expendablethe commodities, we instill pride, commitment, and a sense of ownership –– and and make make our organization the best it can be. notare as expendable commodities, instill pride, sense of ownership – and make our organization the best it canwe be. We dedicated to unparalleled hospitality andcommitment, genuine careand of aour guests. The reason we exist our best it can be. guest satisfaction. as a organization company is tothe provide absolute We recognize that we are all linked together in the service process -- that each of us plays a We are dedicated unparalleled hospitality and genuine care of ourofguests. reason exist distinct and vital to role in delivering The Cheesecake Factory promise caringThe service. Thewe entire We dedicated unparalleled hospitality and care of guests. The reason we exist as aaare company isactively toto provide absolute guest satisfaction. Company must participate and constantly seekcare service opportunities. We are dedicated to unparalleled hospitality and genuine genuine care of our our guests. The reasonwe we exist exist as a We are dedicated to unparalleled hospitality and genuine of our guests. The reason as company is to provide absolute guest satisfaction. We are dedicated to unparalleled hospitality and genuine care of our guests. The reason we as a company is to provide absolute guest satisfaction. company isA to provide absolute guest satisfaction. Wethe recognize that we--are linked in the service Wemindset recognize that we are all linked together in service process that each of ustogether plays aaexist of being "ofare service" must flow throughout our organization. Weall have a responsibility as a company is to provide absolute guest satisfaction. We recognize that we all linked together in the service process -that each of us plays process -- that each of us plays a distinct and role in delivering The Cheesecake Factory of caring distinct and vital role in delivering Thevital Cheesecake Factory promise ofthat caring service. The promise entire to support and serve one another, because ultimately we are all serving our guests. We recognize that we are all linked together in the service process -each of us plays a distinct and vital role in The Cheesecake Factory promise caring The We recognize that wemust are all linkedand together in the service process --of eachservice. of us plays a A mindset of Company must actively participate constantly seek service opportunities. service. The entire Company actively participate and constantly seek service opportunities. distinct and vital role in delivering delivering The Cheesecake Factory promise ofthat caring service. The entire entire Company must actively participate and constantly seek service opportunities. To create an environment where absolute guest satisfaction distinct and vital role in delivering The Cheesecake Factory promise of caring service. The entire Company must actively participate and constantly seek service opportunities. being “of service” must flow throughout our organization. We have a responsibility to support and serve one AACompany mindset of being "of service" must flow throughout organization. We have aa responsibility must actively participate and seekour service opportunities. mindset ofand being "of service" flow throughout our organization. responsibility isconstantly our highest priority. another, because ultimately we are all must serving our guests. support serve one another, because ultimately we are all servingWe ourhave guests. Ato mindset ofand being "of service" must flow throughout our organization. We have a responsibility support serve one another, because ultimately we are all serving our guests. Ato mindset of being "of service" must flow throughout our organization. We have a responsibility to support serve one another, ultimately we and are all serving our guests.others. We As leaders and of our Company, we mustbecause have dynamic energy ability to energize to support and serve one another, because ultimately we are the all serving our guests. must be open to new ideas from anywhere, have the self-confidence to involve everyone and be able to acknowledge our own shortcomings. We must foster mutual trust, resist bureaucracy, and avoid internal politics. we must have dynamic energy and the ability to energize others. We As leaders of our Company, Through a from shared commitment to excellence, weinvolve are dedicated As of our Company, we must have dynamic energy and the ability to energize We As leaders As ofleaders our Company, we must dynamic and the to energize others. must be open new ideas anywhere, have the self-confidence to everyone and weto are committed the success of energy others. We develop highly andothers. motivated leaders of our Company, wetohave must have dynamic energy and the ability ability toskilled energize others. WeWe must be must beacknowledge open to new ideas from anywhere, have the self-confidence to involve everyone and be be to uncompromising quality of our food, service, people and profit, open to new ideas from anywhere, have the self-confidence to involve everyone and be able to acknowledge As leaders ofthe our Company, we must have dynamic energy and the toresist energize others. We able to our own shortcomings. We must foster mutual trust, bureaucracy, teams. We establish clear expectations, give honest feedback andability set goals foreveryone individuals must be open to new ideas from anywhere, have the self-confidence to involve and that be able to acknowledge our own shortcomings. We must foster mutual trust, resist bureaucracy, must be open to new ideas from anywhere, have the self-confidence to involve everyone and be our own shortcomings. We while must foster mutual trust, resist bureaucracy, and avoid internal politics. As and avoid internal politics. tie into the Company’s objectives as a whole. With a clear vision, wetrust, inspire people at all levels taking exceptional care of our guests and staff. able to acknowledge our own shortcomings. We must foster mutual resist bureaucracy, avoid internal politics. able to acknowledge our own shortcomings. We must foster mutual trust, resist bureaucracy, leaders weand are committed to the success of others. We develop highly skilled and motivated teams. We of our organization. and avoid internal politics. As leaders leaders we are committed to the the success success ofto others. We develop develop highly skilled and and motivated motivated Weare will continuously striveof surpass our own accomplishments and avoid politics. As we committed to others. We highly skilled establish clear expectations, give honest and set goals for individuals tiemotivated into the Company’s teams. We internal establish clear honest feedback and set goals for individuals that leaders, we are embrace ourexpectations, mission and give values and lead bydevelop example. We find thethat balance between As leaders we committed to recognized thefeedback success of others. We highly skilled and and be as a leader in our industry. teams. We establish clear expectations, give honest feedback and set goals for individuals that objectives As as a whole. With a clear vision, we inspire people at all levels of our organization. As leaders, we leaders we are committed to the success of others. We develop highly skilled and motivated tie into into the Company’s objectives as aaprofit. whole. With aa clear clear vision, we inspire people at all all levels levels head and heart as well as people and teams. We establish clear expectations, give honest feedback and we setinspire goals for individuals that tie the Company’s objectives as whole. With people at teams. We establish clear expectations, give honest feedback andbalance setinspire goals for individuals thatheart as well embrace our mission and values and lead by example. findvision, the between head and of our organization. tie into the Company’s objectives as vision a whole. With aWe clear vision, we people at all levels Dynamic leadership transforms our into reality. of our organization. tie into the Company’s objectives as a whole. With a clear vision, we inspire people at all levels as people and profit. Dynamic ourlead vision into reality. of our organization. As leaders, we embraceleadership our missiontransforms and values and by example. We find the balance between of our organization. As we our mission and values head and as people and profit. As leaders, leaders, we embrace embrace our mission values and and lead lead by by example. example. We We find find the the balance balance between between head and heart heart as well well as as people andand profit. As leaders, we embrace our mission and values and lead by example. We find the balance between head and heart as well as people and profit. Dynamic leadership transforms our vision into reality. head and heart as well as people and profit. Dynamic leadership transforms our vision into reality. Dynamic leadership vision into reality. We are dedicated to transforms maximum of performance productivityininall allareas areasof of our our business. business. To drive We are dedicated to maximum levelslevels ofour performance andand productivity Dynamic leadership our vision intoset reality. Toof drive successtransforms ofwe our Company, we must aggressive goals,results focus on results and hold accountthe success ourthe Company, set aggressive goals, ourselves ourselves accountable. Wemust will approach our work with focus a senseon of urgencyand and hold dissatisfaction able. We will approach our work with a sense of urgency and dissatisfaction with the status quo. We have an with thededicated status quo. We are to maximum levels of performance and productivity in all areas of our business. obligation We to earn a profit to in maximum order tolevels remain in business and andproductivity grow – but in it all must be of “Quality Profit.” We must are dedicated of performance areas our business. To drive the success of our Company, we must set aggressive goals, focus on results and hold We have an obligation to earn a profit in order to remain in business and grow – but it must bewith our desire are dedicated to maximum levels of performance and productivity in all areas of our business. never jeopardize our future short-term gain. Weset willaggressive balance our need for current earnings To the success of Company, we must goals, focus results and hold We are dedicated to for maximum levels of performance and productivity ingain. allon ofbalance our ourselves accountable. Wenever will approach our work with a sense of urgency and dissatisfaction "Quality Profit." We must jeopardize ourchallenged future for short-term We will our To drive drive the success of our our Company, we must set aggressive goals, focus onareas results and business. hold for consistent long-term profitability. We all will be to achieve these goals. ourselves accountable. We will approach our work with a sense of urgency and dissatisfaction To drive the success of our Company, we must set aggressive goals, focus onand results and hold with the status quo. need for current earnings with our desire for consistent long-term profitability. ourselves accountable. We will approach our work with a sense of urgency dissatisfaction with the status quo. ourselves accountable. willa approach our work with a in sense of urgency and –dissatisfaction with the status quo. toWe We an obligation profit in order to remain business and grow but it must be all will be challenged to achieve these goals. withhave the status quo. to earn We have an obligation earn a profit in order to remain in business and grow – but it must be

Our Staff Promise

As a member of our team, you are part of an innovative, energetic, world-class organization dedicated to hospitality and the genuine care of our guests. We will treat you with respect and dignity and honor our commitments to you. You are our most valuable resource. We are commited to your success and will nurture your skills and talent. We will recognize your accomplishments and support you, as you serve our guests and each other.

People - Our Greatest Resource People People People People

---

Our Our Our Our

Greatest Greatest Greatest Greatest

Resource Resource Resource Resource

Our Company Promise

Service-Mindedness Service-Mindedness Service-Mindedness Service-Mindedness Service-Mindedness

Mission

Dynamic Leadership Dynamic Leadership Dynamic Leadership Vision Dynamic Dynamic Leadership Leadership

High Performance High High High High

Performance Performance Performance Performance

As awith member of our team, you partour of commitments an innovative, world-class our most you respect and dignity andare honor to energetic, you. You are organization dedicated toOur hospitality andyour the success genuine carewill of our guests. We skills will treat Company Promise valuable resource. We are commited to and nurture your and

are our to most you respect and and honor toorganization you. As a member of our team, you aredignity part your ofyou an innovative, energetic, world-class dedicated hospitality As awith member our team, are partour of commitments an and innovative, energetic, world-class talent. We willofrecognize accomplishments support you, You as you serve our and theorganization genuineand care ofdedicated our guests. will treat you with andand dignity honor our commitments valuable resource. We are commited to your success will nurture your skills andto you. toWe hospitality and therespect genuine care ofand our guests. We will treat guests each other. You areyou our most valuable resource. We are commited to your success and will nurture your skills and talent. talent. will recognize your and support you, You as you our We are serve our most withWerespect and dignity andaccomplishments honor our commitments to you. will recognize and support you, as you serve our guests and each other. guestsyour andaccomplishments each other.

valuable resource. We are commited to your success and will nurture your skills and Our Staff Promise talent. Wemember, will recognize accomplishments support you,guests. as youByserve As a staff I am hereyour to provide exceptionaland service to our usingour my Our Staff Promise guests and each other. skills and talent, I will do everything I can to fullfil our goal of absolute guest As a staff amI here provide exceptional service to ourcontribute guests. my skillsfriendly and talent,and I will do Asmember, a staff Imember, Itoam here to provide exceptional serviceBytousing our guests. By using my satisfaction. promise to support my team and to a fun, everything I canand to fullfil our goal of absolute guest satisfaction. to support my and contribute skills talent, I will doOur everything I canPromise toI promise fullfil our goalothers of team absolute guest to a Staff fast-paced environment without compromising quality. I will treat with fairness fun, friendly and fast-paced environment without compromising quality. I will treat others with fairness and satisfaction. I promise to support my all team and contribute to learn aguests. fun,allfriendly and As a respect staff Iupholding am here toour service our By using myrespect and while values. I to will that I can, while upholding ourmember, standards and values. I provide will standards learn exceptional thatand I can, embrace change, and welcome support and fast-paced environment compromising I will treat with fairness skills and talent, willwithout do everything canquality. to fullfil goalothers of absolute guest embrace change, andI welcome support andI guidance from myour team. guidance from my team. and respect while upholding our standards I will that I can, satisfaction. I promise to support my team and and values. contribute to learn a fun,allfriendly and embrace change, and welcome support and guidance from my team. fast-paced environment without compromising quality. I will treat others with fairness Our Commitments and respect whiledescribe upholding our standards andour values. I will learn and all each that other. I can, Our Commitments how we interact with guests, managers Our Commitments describe how we interact with our guests, managers and each other. They guide our actions and embrace change, and welcome support and guidance fromeach my team. Commitments guide andOur thethese decisions we make By honoring these care They we the decisions makeour eachactions day. By honoring commitments, we preserveday. our culture, take exceptional Our Commitments describe interacttake withexceptional our guests, care managers and guests, each other. of our guests, and deliver commitments, weexcellence. preservehow ourweculture, of our and our actions andOur the decisions we make each day. By honoring these They guide Commitments deliver excellence. commitments, we describe preservehow ourweculture, of our and Our Commitments interacttake withexceptional our guests, care managers and guests, each other. 1. Our Mission deliver excellence. They guide our actions and the decisions we make each day. By honoring these Our mission defines our purpose. We will all demonstrate our commitment and responsibility for absolute guest commitments, we preserve our culture, take exceptional care of our guests, and satisfaction. deliver excellence. 2. Our Vision Our vision describes what we strive to achieve. By taking exceptional care of our guests and each other, we turn our vision into reality. Let our dedication to quality and excellence inspire us to make our restaurant the best it can be.

WeThe have inherited a tradition of excellence that began in 1972 with our founders, Factory Values Importance of and Culture Oscar andCheesecake Evelyn Overton.The Their values formed the cornerstones of our culture We have inherited a tradition of excellence that began 1972 our founders, andThe continue to define the character and nature of ourinCompany today. Cheesecake Factory Values andwith Culture Oscar and Evelyn Overton. Their values formed the cornerstones of our culture These values guideaour behavior, bind us together, andin provide a framework for We have inherited tradition of excellence that began 1972 with our founders, and continue to define the character and nature of our Company today. makingand decisions definingTheir for us the right courses of action. Weof setour ourculture Oscar Evelyn –Overton. values formed the cornerstones These valuesformulate guide ourour behavior, bindand us together, provide atoday. framework objectives, strategies, and judge our results consistent with for and continue to define the character nature of and our Company making decisions – defining for us the right courses of action. We set our these values. These values guide our behavior, bind us together, and provide a framework objectives, formulate our strategies, and judge our results consistent with for Although our Company operates in the an ever-changing values making decisions – defining for us right coursesenvironment, of action. We our set our these values. remain constant. They our do not shift withand time or circumstance, waiver under objectives, formulate strategies, judge our results consistent with Although ourout Company operates in ever-changing our pressure or of convenience. Wean must follow and environment, reinforce them in values all areas these values. remain constant. regardless They do notof shift with time or circumstance, waiver under of our business, position or title. Although or ourout Company operates in ever-changing our pressure of convenience. Wean must follow and environment, reinforce them in values all areas Dedication to these values will enable to meet the daily obligation we have to remain constant. They do not shift withus time or circumstance, waiver under of our business, regardless of position or title. preserve and enhance The Cheesecake Factory name all thatthem it represents. pressure or out of convenience. We must follow andand reinforce in all areas Dedication to these valuesthese will enable us meet the daily obligation we have Defending and upholding will guarantee a continuing legacy of to of our business, regardless of beliefs position ortotitle. preserve Cheesecake name and all that represents. excellenceand forenhance future The generations of Factory staff members, guests anditshareholders. Dedication to these valuesthese will beliefs enable us toguarantee meet the daily obligation we have Defending and upholding will a continuing legacy of to preserve Cheesecake name and all that represents. excellenceand forenhance future The generations of Factory staff members, guests anditshareholders. Defending and upholding these beliefs will guarantee a continuing legacy of excellence for future generations of staff members, guests and shareholders.

3. Our Values

Our values guide our actions and enable us to work together toward a common goal. They are the foundation of our Company and define our culture. They help us make good decisions that will ensure our future success.

4. Our Promises

Our promises define the commitments we make to our guests, each other and the Company. They describe our shared expectations and set the tone for our interactions. By fulfilling our promises, we help create a positive environment where each person is respected and supported.

5. Achieve Excellence

We are dedicated to exceptional food, service and hospitality. A shared passion for excellence drives our success.

6. It’s All in The Details

Excellence is in the details–they set us apart. Whether greeting a guest, preparing a recipe, or maintaining a beautiful environment, It’s the little things we do that add up to a great guest experience.

7. Every Guest is Your Guest

Know that you have the power to make every guest’s experience special. When you see the opportunity to do something for a guest or teammate, do it!

8. Do the Right Thing

We will perform our work with honesty and integrity. Every action we take must follow the highest professional standards. Do the right thing, even when no one is watching. Never compromise the quality of our food and service.

The Importance of The Cheesecake Factory Values and Culture The Importance of

9. Represent Your Company

You are an ambassador of The Cheesecake Factory. Speak positively and share your pride in our phenomenal food, service and restaurant at all times.

10. Look the Part

Take pride in your personal appearance. Be well groomed and in proper attire, according to our standards. Have a positive attitude and a friendly smile, ready to serve our guests.

11. Words Matter

Be friendly and polite in every interaction. Use sincere words that show you care. Whether you’re communicating with guests or teammates, make each person feel special.

12. Be the Best You Can Be

Strive to be better today than you were yesterday. Hold yourself accountable to high standards. Learn as much as you can and meet challenges with enthusiasm.

13. Maintain High Energy

Let your enthusiasm and excitement energize the team and strengthen the restaurant. Approach your work with focus and a sense of urgency. Communicate through your actions that guests’ needs are important and you value their time.

14. Last Line of Defense

Each of us is responsible to protect the guest experience. Before serving any item, ensure that it’s of the highest quality, prepared properly, and served with everything our guests need.

15. Do Whatever it Takes

Make certain each guest enjoys our food, service and hospitality. Whether we need to make an item again or apologize for a mistake, go the extra mile and never let a guest leave unhappy. Do whatever it takes–one guest at a time, one meal at a time.

16. Speak Up

Communicate anything that stands in the way of fulfilling our guests’ happiness or the team’s success. Whether it’s the tools you need to do your job, a safety concern or a guest request–speak up and let someone know about it.

17. Support Your Team

We are strongest when we work together! Share responsibility for your team’s success–offer support and ask for help when needed. Speak well of your teammates and let them know you appreciate them.

18. Work Clean and Be Safe

Protect our guests and team by practicing the highest standards of safety, cleanliness, and sanitation. Be alert– help keep everyone healthy and accident free.

19. Care For Your Restaurant

Help maintain a “like new” restaurant–keep it clean and beautiful. Be responsible for your equipment and surroundings. Let someone know when something needs attention or repair.

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The Cheesecake Factory Incorporated

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