Idea Transcript
Faculty of Business Studies
Module Manual Bachelor Course European Business Studies
2013-15-03
Module number
Module title
1
Introduction to Business Studies (Allgemeine Betriebswirtschaftslehre)
Code BW
Semester
Number of WSH
Module offered
1
4
Every academic year (WS)
Module coordinator
Tuition type
Module duration
Prof. Dr. Dr. Goertzen
Seminar-style tuition with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Lecturer Prof. Dr. Dr. Goertzen Prof. Dr. Groll Access requirements n/a Learning outcomes
The course aims to outline first business principles and to introduce problems of everyday operations by examining typical operational issues and questions. The main emphasis of the course is on applying commercial and legal thought and reasoning techniques. It covers key economic issues by examining selected problem areas. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students gain a knowledge of the framework within which companies can operate commercially. In addition, students gain the ability to recognise how business decisions have to be prepared. Social skills Students can contribute appropriate views and ideas on planning and decision making. They are able to present reasoned arguments to a target group. Method skills Students acquire commercial and legal thinking and reasoning techniques that enable them to select targeted solutions from a set of alternative choices of action. Personal skills On the basis of scientific methods, students are able to deal with economic problems independently. Students possess independence, criticism and discussion skills. Content •
Introduction to the problem of the choice of legal form
•
Basic principles of tax law
•
Principles of company law
•
Basics of business valuation and corporate acquisition
•
Basics of business accounting (accounting, annual financial statement, cost accounting, financial plan)
•
Fundamentals of corporate governance
•
Fundamentals of insolvency
•
Basic concepts and terminology of business administration
•
Basic issues in the key functions of a corporation
•
Introduction to employment, industrial and work context of human relations
•
Basic process, planning and control aspects of operations management
Literature Required reading Schmalen, Helmut, Grundlagen und Probleme der Betriebswirtschaft (Arbeits- und Übungsbuch) Wöhe, Günter, Einführung in die Allgemeine Betriebswirtschaftslehre Recommended reading Bossert, Unternehmensbesteuerung und Bilanzsteuerrecht Klunzinger, Grundzüge des Gesellschaftsrechts Zimmermann, Grundriss des Insolvenzrechts Peemöller, Praxishandbuch der Unternehmensbewertung Latest edition Teaching and learning methods Seminar-style tuition with exercises Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
4
120 hours Contact/attendance time: 60 h Additional work: 60 h
Weighting of the grade in the overall grade 2
Module number
Module title
2
Foundation Economics (Grundlagen der Volkswirtschaftslehre)
Code VW
Semester
Number of WSH
Module offered
1
4
Every academic year (WS)
Module coordinator Prof. Dr. Hamella Lecturer
Tuition type
Module duration
Seminar-style tuition with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Prof. Dr. Haldenwang Prof. Dr. Hamella Prof. Dr. Rösl Prof. Dr. Ruddies Access requirements n/a Learning outcomes
The course teaches students to recognise, understand and analyse basic economic relationships. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students understand basic macroeconomic issues and relationships and can place them in an overall economic context. The capacity to think and reason in an overall economic context equips students with an argument structure for social and political issues; they can substantiate their arguments by deploying microeconomic optimisation strategies (cost, production, profit theory). Social skills Students are able to discuss current topics within the course. They are encouraged to discuss critical, sometimes even controversial topics in an objective atmosphere. In group work, students gain experience in solving individual assignments and in accepting constructive criticism directed at their exercise results. Method skills Students gain insights into various techniques used in presenting economic ideas and strategies; they are able to apply and present a set of analysis technique methods. Students are able to deal with complex economic issues graphically, analytically and verbally. Personal skills Students are able to discuss by means of group work. They can both exercise and respond to constructive criticism, and present their conclusions in a rational manner. Content • Introduction o The term "economics" in general; working methods in economics o Basic components of the economy: Needs, shortages, economic principle, division of labour, specialisation, transformation curve, factors of production
•
•
•
•
Economic systems o
Social system, economic order and system
o
Command economy and market economy
o
Free market economy – markets, market control, market failure, government failure
o
The social market economy
o
Actual systems (“mixed economies”)
Theory of demand (households) o
Introduction (consumption plan of households – determinants)
o
Benefits, derivation of demand
o
Elasticity and aggregation of total demand
Theory of supply (companies) o
Introduction (determinants of production planning)
o
Production, production function
o
Costs, cost function, cost curves
o
Supply planning (aggregate marginal costs)
Market and price theory o
Market forms
o
Pricing in different market and competitive conditions (perfect competition, oligopolistic competition, monopoly)
•
Concentration and competition, measurements of concentration, competition theory and policy
•
National economic accounting and balance of payments (ex-post analysis) o
National economic accounting
o
Accounting systems in the Federal Republic of Germany Gross national product and balance of payments
•
•
•
Macroeconomic markets and the classic system (ex-ante analysis) o
Labour market, production, money market
o
Say’s law and the quantity equation
Determinants of gross national product / national income – Keynesianism o
Consumption and saving functions, investment function, government activity, export and import
o
Multiplier phenomenon
Balance of goods and money market (IS/LM system)
Literature Required reading Baßeler/Heinrich/Utecht: Grundlagen und Probleme der Volkswirtschaft, Stuttgart 2010 Mankiw: Grundzüge der Volkswirtschaftslehre, Stuttgart 2008 Lecture notes and transparencies Recommended reading Bartling/Luzius: Grundzüge der Volkswirtschaftslehre, Munich 2002 Blanchard/Illing: Makroökonomie, Munich 2009
Görgens/Ruckriegel: Grundzüge der makroökonomischen Theorie, Bayreuth 2007 Mussel: Einführung in die Makroökonomik, Munich 2008 Neubäumer/Hewel: Volkswirtschaftslehre, Wiesbaden 2005 Vahlens Kompendium der Wirtschaftstheorie und Wirtschaftspolitik, 2 vols., Munich 1996 Wienert: Grundzüge der Volkswirtschaftslehre, Stuttgart 2001 Teaching and learning methods Seminar-style tuition with exercises Presentation by lecturer using PowerPoint and slides, wall chart and current newspaper articles Usability for other modules/courses
Can be used in Business Studies (BW) courses.
Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
3
Foundation Business Law (Grundlagen des Wirtschaftsrechts)
Code GR
Semester
Number of WSH
Module offered
2
4
Every academic year (SS)
Module coordinator Prof. Dr. Striepling
Tuition type
Module duration
Seminar-style lecture with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Lecturer Chmiel Access requirements n/a Learning outcomes
The main emphasis of the course is on providing a basic overview of the German legal system. On completion of the course, students will be able to resolve basic legal problems in everyday life. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students acquire basic knowledge in the field of commercial law with particular emphasis on the general parts of the German civil and commercial codes. Students also learn the principles of legal working techniques. Social skills Students can contribute appropriate positions to the process of corporate decision making. Method skills Students can readily identify legal problems and assess their results. Personal skills Students can resolve basic legal cases unassisted. Content •
Legal terminology and elements of the general parts of the German civil and commercial codes and of the law of obligations
•
Declaration of intent: constituent elements, delivery and access
•
Conclusion of a contract
•
Disposition and executory agreement and abstraction principle
•
Rescission
•
Legal capacity and capability
•
Freedom of contract: freedom of conclusion, content and design and its exceptions
•
Substitution
•
Nature and extent of compensation for damages
•
Breaches of contractual obligations
Literature Required reading Legal text: German Civil Code (Bürgerliches Gesetzbuch - BGB) Recommended reading Braunschneider, Das Skript, BGB AT, Bund Verlag Klunzinger, Einführung in das Bürgerliche Recht, Vahlen Verlag Latest version Teaching and learning methods Seminar-style lecture with legal case work Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
4
European Business Environment (Wirtschaftsraum Europa)
Code
Semester
Number of WSH
Module offered
2
2
Every academic year (SS)
WE Module coordinator
Tuition type
Module duration
Prof. Dr. Haldenwang
Seminar-style lectures
1 semester
Lecturer
Compulsory/Elective
Course language
Compulsory
German
Prof. Dr. Haldenwang Access requirements n/a Learning outcomes
The course is designed to enable students to acquire a clear conceptual understanding of: •
Types of regional economic collaboration and integration.
•
Europe’s economic position in a global context.
•
Major economic areas around the world.
•
Key elements of the European Unions’s economic past and future.
•
Expectations for and consequences of the European Currency Union.
•
Diversity of European economies.
•
Economic profiles of selected countries in Europe.
On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students gain in-depth insights into the world economy and understand the role of the European Union within it. Social skills Students understand the relevance of the European Union for economic stability. Method skills Students are able to assess different types of regional economic collaboration and evaluate the impact of those concepts. Personal skills Students are able to build arguments and reason logically in a group discussion. Content •
Introduction to the World Economy: Basic facts and figures on world trade and investment;triggers and consequences of globalisation
•
Regional economic integration: Preferential Agreement, Free Trade Association, Customs Union, Economic Community, Economic Union, Economic and Currency Union
•
Regional economic integration in practice: EU, NAFTA, MERCOSUR, SADC, ASEAN, AFTA, APEC
•
Comparison of the competitive power of Europe (EU), Asia (China/Japan) and North America (USA);
•
Development steps of regional economic integration in Europe: past, present and future.
•
Concept of the European Currency Union: overview of objectives; membership criteria; impact on the economy, business and consumers.
•
Selected profiles of European countries.
Literature Required reading Recommended reading Le Monde diplomatique: Atlas der Globalisierung, Paris 2011 Ismayr, W., Die politischen Systeme Osteuropas, Stuttgart 2004 Ismayr, W., Die politischen Systeme Westeuropas, Stuttgart 2003 Schmidt, S., Schünemann, W. J., Europäische Union: Eine Einführung, Berlin 2009 Ponsford, S., Helmschrott, F., Die Europäische Union: Fakten und Hintergründe, Mülheim an der Ruhr 2007 Eibner, W., Internationale wirtschaftliche Integration: Ausgewählte Internationale Organisationen und die Europäische Union, Munich 2007 Schieder, S., Spindler, M., Theorien der Internationalen Beziehungen, Stuttgart 2010 Teaching and learning methods The course will be based on seminar style tuition and selected exercises and presentations. Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 90 minutes
ECTS Credits
Workload
2
60 hours Contact/attendance time: 30 h Additional work: 30 h
Weighting of the grade in the overall grade 1
Module number
Module title
5
Business Language 1 - Business English/Business French/Business Spanish (Wirtschaftssprache des Ziellandes Englisch, Französisch, Spanisch)
Code EN1/FR1/SP1
Semester
Number of WSH
Module offered
1, 2
4
Every semester
(2 SS, 2 WS)
(starts in WS)
Module coordinator Hager M.A.
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
Lecturers Prof. Dr. Leibold
1) Business Language 1a (semester 1)
Hager M.A.
2) Business Language 1b (semester 2)
n/a
Schönauer M.A. Learning outcomes
Students are able to apply Business English/French/Spanish in a professional and international context. They gain in-depth knowledge of key areas of business and economics vocabulary. Students have a basic knowledge of cultural aspects of business.
Content
• Listening • Speaking • Reading • Writing • Analysis of economics-related texts and press articles (corporate, industrial and economics reports) • Comprehension, text work and discussions. • Dealing with typical business situations in different functional fields. • Developing presentation techniques and negotiation strategies.
Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Semester 1: Written examination Duration: 90 minutes Semester 2: Presentation, seminar paper
ECTS Credits
Workload
Weighting of the grade in the
4
120 hours
overall grade
Contact/attendance time: 60 h
2 (1+1)
Additional work: 60 h
Course number
Course title
5a
Business Language 1a - Business English/Business French/Business Spanish (Wirtschaftssprache des Ziellandes Englisch, Französisch, Spanisch)
Code
Semester
Number of WSH
Module offered
1
2
Every academic year (WS)
EN1a/FR1a/SP1a
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Lecturers Prof. Dr. Leibold Hager M.A. Schönauer M.A. Learning outcomes
On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to apply the basic skills of listening, speaking, reading and writing. They understand English/French/Spanish texts and articles dealing with current economics topics and events of the day and are able to reproduce the essential content of these orally and in writing. They are familiar with day-to-day business, economics and technical vocabulary. They are able to apply relevant grammar skills correctly. Social skills Students can express their reasoned views and opinions in English/French/Spanish within a group context. Method skills Students are able to work on English/French/Spanish texts independently and present their results correctly. Personal skills Students can talk and write about given topics and then take ethical and responsible views and defend them. Content • Current texts on economic issues • Videos on course-related subjects • Exercises on selected chapters of English/French/Spanish grammar • Presentations in English/French/Spanish Literature Required reading EN Herbert Geisen et al., Englisch in Wirtschaft und Handel, Cornelsen, latest edition Sachs R./ Abegg B., A Short Course in Commercial Correspondence, New Edition, Hueber, Munich Englisch-G Grammatik, Cornelsen, latest ed. Englisch-G Grammatik, Test- u. Übungsbuch Raymond Murphy, English Grammar in Use, New Edition, Klett, Stuttgart, latest ed. Oxford Advanced Learner's Dictionary, latest ed. Recommended reading EN Bendl, Hermann, Landeskunde United Kingdom and the USA, Manz Verlag, latest ed.
Required reading FR J. Penfornis, affaires.com, Niveau avancé, Paris, latest ed. (Klett/Cle International) M. Gregoire, O. Thievena, Grammaire progressive du francais, Niveau intermediare, Paris, latest ed., (Cle International) H. Klein, H. Kleineidam, Grammatik des heutigen Französisch, Lern- und Nachschlagegrammatik für Fortgeschrittene, Stuttgart, latest ed. Recommended reading FR Große E./ Lüger H, Frankreich verstehen, Primus Verlag, latest ed. Required reading SP J. Schnitzer, J. Martí, Wirtschaftsspanisch - Terminologisches Handbuch, Oldenbourg, latest ed. J.M. Domínguez, M. Valle, Spanische Übungsgrammatik für Fortgeschrittene, Erich Schmidt Verlag, latest ed. Selected handouts and downloads Recommended reading SP Teaching and learning methods Seminar-style lecture with group exercises (oral and written) Discussions Presentations and abstracts Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 90 minutes
ECTS Credits
Workload
Course language
2
60 hours
English/French/Spanish
Contact/attendance time: 30 h Additional work: 30 h
Course number
Course title
5b
Business Language 1b - Business English/Business French/Business Spanish (Wirtschaftssprache des Ziellandes Englisch, Französisch, Spanisch)
Code EN1b/FR1b/SP1b Lecturer Prof. Dr. Leibold Hager M.A. Schönauer M.A.
Semester
Number of WSH
Module offered
2
2
Every academic year (SS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to apply the basic skills of listening, speaking, reading and writing. They are able to understand English/French/Spanish texts and articles dealing with current economics topics and events of the day and are able to reproduce the essential content of these orally and in writing. They are familiar with specific business vocabulary and are able to apply advanced grammar skills properly. Students learn to appreciate cultural diversity. Social skills Students can express their reasoned views and opinions in correct English/French/Spanish within a group context. Method skills Students are able to work on English/French/Spanish texts independently and present their results correctly. Personal skills Students are able to relate to given topics, formulate ethical and responsible views and defend them. Content • Current texts on economic and time-related issues • Videos on course-related subjects • Exercises on selected chapters of grammar • Presentations in English/French/Spanish Literature Required reading EN Herbert Geisen et al., Englisch in Wirtschaft und Handel, Cornelsen, latest ed. Sachs R./ Abegg B., A Short Course in Commercial Correspondence, New Edition, Hueber, Munich, latest ed. Kate Fox, Watching the English, Hodder, latest ed. Englisch-G Grammatik, Cornelsen, latest ed. Englisch-G Grammatik, Test- u. Übungsbuch, Cornelsen, latest ed. Raymond Murphy, English Grammar in Use, New Edition, Klett, Stuttgart, latest ed. Oxford Advanced Learner´s Dictionary, latest ed. Recommended reading EN Bendl, Hermann, Landeskunde United Kingdom and the USA, Manz Verlag, latest ed. Required reading FR J. Penfornis, affaires.com, Niveau avancé, Paris 2003 (Klett/Cle International). M. Gregoire, O. Thievena, Grammaire progressive du francais, Niveau intermediare, Paris, latest ed., (Cle International). H. Klein, H. Kleineidam, Grammatik des heutigen Französisch, Lern- und Nachschlagegrammatik für Fortgeschrittene, Stuttgart, latest ed. Recommended reading FR Große E./ Lüger H, Frankreich verstehen, Primus Verlag, latest ed.
Required reading SP J. Schnitzer, J. Martí, Wirtschaftsspanisch - Terminologisches Handbuch, Oldenbourg, latest ed. J.M. Domínguez, M. Valle, Spanische Übungsgrammatik für Fortgeschrittene, Erich Schmidt Verlag, latest ed. Selected handouts and download material Recommended reading SP Teaching and learning methods Seminar-style lecture with group exercises (oral and written) Discussions Presentations and abstracts Type of examination / Requirements for the award of credit points
Presentation, seminar paper
Other information
-
ECTS Credits
Workload
Course language
2
60 hours
English/French/Spanish
Contact/attendance time: 30 h Additional work: 30 h
Module number
Module title
6
Business Language 2 - Business English/Business French/Business Spanish (Weitere Wirtschaftssprache Englisch, Französisch, Spanisch)
Code EN2/FR2/SP2
Semester
Number of WSH
Module offered
1, 2
4 (2 SS, 2 WS)
Every semester (starts in WS)
Module coordinator Hager M.A.
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
Lecturer Prof. Dr. Leibold
1) Business Language 1a (semester 1)
Hager M.A.
2) Business Language 1b (semester 2)
n/a
Schönauer M.A. Learning outcomes
Students are able to apply Business English/French/Spanish in a professional and international context. They acquire knowledge of key areas of business and economics vocabulary. Students gain a better under understanding of cultural aspects of business.
Content
• Listening • Speaking • Reading • Writing • Analysis of economics-related texts and press articles (corporate, industrial and economic reports). • Comprehension, text work and discussions. • Dealing with typical business situations in different functional fields. • Developing presentation techniques and negotiation strategies.
Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Semester 1: Written examination Duration: 90 minutes Semester 2: Presentation, seminar paper
ECTS Credits
Workload
4
120 hours Contact/attendance time: 60 h Additional work: 60 h
Weighting of the grade in the overall grade 2 (1+1)
Course number
Course title
6a
Business Language 1a - Business English/Business French/Business Spanish (weitere Wirtschaftssprache Englisch, Französisch, Spanisch)
Code
Semester
Number of WSH
Module offered
1
2
Every academic year (WS)
EN2a/FR2a/SP2a
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Lecturer Prof. Dr. Leibold Hager M.A. Schönauer M.A. Learning outcomes
On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to apply the basic skills of listening, speaking, reading and writing. They are able to reproduce the essential content of these both orally and in writing. They are familiar with basic business vocabulary. They are also able to apply basic grammar skills properly. Social skills Students can express their reasoned views and opinions within a group context. Method skills Students are able to work on English/French/Spanish texts independently and present their results correctly. Personal skills Students are able to relate to given topics and then take ethical and responsible views and defend them. Content • Current texts from the English/French/Spanish press, literature on economic issues • Videos on course-related subjects • Exercises on selected chapters of English/French/Spanish grammar • Presentations in English/French/Spanish Literature Required reading EN Herbert Geisen et al., Englisch in Wirtschaft und Handel, Cornelsen, latest edition Sachs R./ Abegg B., A Short Course in Commercial Correspondence, New Edition, Hueber, latest ed. Englisch-G Grammatik, Cornelsen, latest ed. Englisch-G Grammatik, Test- u. Übungsbuch, Cornelsen. latest ed. Oxford Advanced Learner´s Dictionary, latest ed. Recommended reading EN Bendl, Hermann, Landeskunde United Kingdom and the USA, Manz Verlag, latest ed.
Required reading FR J. Penfornis, affaires.com, Niveau avancé, Paris, latest ed. (Klett/Cle International) M. Gregoire, O. Thievena, Grammaire progressive du francais, Niveau intermediare, Paris, latest ed., (Cle International) H. Klein,H. Kleineidam, Grammatik des heutigen Französisch, Lern- und Nachschlagegrammatik für Fortgeschrittene, Stuttgart, latest ed. Recommended reading FR Required reading SP Jaime Corpas et al., Aula 1, Klett, latest ed. J. Martí i Pérez, F. Lalana Lac, Tramontana, Schmetterling Verlag, latest ed. Selected handouts and downloads Recommended reading SP Teaching and learning methods Seminar-style lecture with group exercises (oral and written) Discussions Presentations and abstracts Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 90 minutes
ECTS Credits
Workload
Course language
2
60 hours
English/French/Spanish
Contact/attendance time: 30 h Additional work: 30 h
Course number
Course title
6b
Business Language 2b - Business English/Business French/Business Spanish (weitere Wirtschaftssprache Englisch, Französisch, Spanisch)
Code EN2b/FR2b/SP2b Lecturer Prof. Dr. Leibold Hager M.A. Schönauer M.A.
Semester
Number of WSH
Module offered
2
2
Every academic year (SS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to understand and reproduce the essential content of economics texts both orally and in writing. They can also apply basic grammar skills correctly and use specific business and economics vocabulary. Students can give presentations in English/French/Spanish. Students will have a basic understanding of the cultural aspects of business. Social skills Students can express their reasoned views and opinions in correct English/French/Spanish within a group context. Method skills Students are able to present regional studies and business topics properly. Personal skills Students are able to relate to given topics, formulate their own views and defend them. Content • Current texts from the English press, literature on economic issues • Videos on course-related subjects • Exercises on selected chapters of English/French/Spanish grammar • Presentations in English/French/Spanish Literature Required reading EN Herbert Geisen et al., Englisch in Wirtschaft und Handel, Cornelsen, latest edition Sachs R./ Abegg B., A Short Course in Commercial Correspondence, New Edition, Hueber, latest ed. Englisch-G Grammatik, Cornelsen; latest ed. Englisch-G Grammatik, Test- u. Übungsbuch, Cornelsen, latest ed. Oxford Advanced Learner’s Dictionary, latest ed. Recommended reading EN Bendl, Hermann, Landeskunde United Kingdom and the USA, Manz Verlag, latest ed. Required reading FR J. Penfornis, affaires.com, Niveau avancé, Paris, latest ed., (Klett/Cle International). M. Gregoire, O. Thievena, Grammaire progressive du francais, Niveau intermediare, Paris, latest ed., (Cle International). H. Klein, H. Kleineidam, Grammatik des heutigen Französisch, Lern- und Nachschlagegrammatik für Fortgeschrittene, Stuttgart, latest ed. Recommended reading FR Required reading SP R. Caston, E. García, Aula 2, Klett, latest ed.
J. Martí i Pérez, F. Lalana Lac, Tramontana, Schmetterling Verlag, latest ed. Selected handouts and download material Recommended reading SP Teaching and learning methods Seminar-style lecture with group exercises (oral and written) Discussions Presentations and abstracts Type of examination / Requirements for the award of credit points
Presentation, seminar paper
Other information
-
ECTS Credits
Workload
Course language
2
60 hours
English/French/Spanish
Contact/attendance time: 30 h Additional work: 30 h
Module number
Module title
7
Mathematics (Wirtschaftsmathematik)
Code WM
Semester
Number of WSH
Module offered
1
4
Every academic year (WS)
Module coordinator
Tuition type
Module duration
Prof. Dr. Süß-Gebhard
Seminar-style tuition with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Lecturer Prof. Dr. Hopfenmüller Prof. Dr. Süß-Gebhard Access requirements n/a Learning outcomes
Students learn essential methods of business mathematics and the ability to apply them to issues of economics and professional practice. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students acquire a basic knowledge of mathematical modelling in economics. Social skills Students are able to solve problems within a group or team. Method skills Students have an in-depth knowledge of mathematical methods for processing business tasks (financial functions, linear equations, functions with (multiple) variables used to gain a basic understanding of models) Personal skills Students enhance their ability to manage their own time and private study. Content
Basics o
Sets
o
The real numbers
o
Real sequences
Financial mathematics o
Interest and compound interest
o
Comparison of payment services
o
Pension bill
o
Repayment bill
Analysis o
Functions with one variable
o
Major functional classes and important economic functions
o
Consistency
o
The derivative of a function
o
Differentiation
o
Study of functions (curve discussion)
o
Functions with multiple variables
o
Partial differentiation
Linear algebra o
Vectors and matrices
o
Matrix
o
Linear dependence of vectors
o
Systems of linear equations
o
Linear optimisation
Literature Required reading Recommended reading Auer, B.; Seitz, F.: Grundkurs Wirtschaftsmathematik, Gabler Verlag Benker, H.: Wirtschaftsmathematik mit dem Computer, Vieweg Verlag Bosch, K.: Mathematik für Wirtschaftswissenschaftler, R. Oldenburg Verlag Bosch, K.: Übungs- und Arbeitsbuch Mathematik für Ökonomen, R. Oldenburg V. Eichholz, W., Vilkner, E.: (Formelsammlung) Taschenbuch der Wirtschaftsmathematik, Fachbuchverlag Leipzig König, W. et al (Publ.): (Formelsammlung) Taschenbuch der Wirtschaftsinformatik und Wirtschaftsmathematik, Verlag Harri Deutsch Körth H., Dück, W., Kluge P.D., Runge, W.: Wirtschaftsmathematik Band 1, Verlag Die Wirtschaft Luderer, B., Nollau, V., Vetters, K.: Mathematische Formeln für Wirtschaftswissenschaftler, B.G. Teubner Verlag Luderer, B., Paape, C., Würker, U.: Arbeits- und Übungsbuch Wirtschaftsmathematik, B.G. Teubner Verlag Precht, M., Voit, K., Kraft, R.: Mathematik 1/2 für Nichtmathematiker, Oldenburg Verlag Tietze, J.: Einführung in die angewandte Wirtschaftsmathematik, Vieweg Verlag Tietze, J.: Übungsbuch zur angewandten Wirtschaftsmathematik, Vieweg Verlag Latest edition Teaching and learning methods Seminar-style tuition with group exercises The students are assigned exercises to work on in their own time – these are then discussed at the beginning of every lecture Usability for other modules/courses
Statistics Financing
Economics Type of examination / Requirements for the award of credit points
Written examination
Other information
Use of the e-Learning Platform for exercises, specific examples, discussion of lecture content etc.
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
8
Statistics (Betriebsstatistik)
Code SK
Semester
Number of WSH
Module offered
2
4
Every academic year (SS)
Module coordinator Prof. Dr. Schreck
Tuition type
Module duration
Seminar-style lecture with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Lecturer Prof. Dr. Schreck Access requirements n/a Learning outcomes
The focus of the course is to provide a basic working knowledge of descriptive statistics, probability theory and inferential statistics. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject and method skills With a basic knowledge of descriptive statistics, students are able to independently plan and perform descriptive analyses, to select the right method according to a situation and problem and interpret the results correctly and critically. Students can use their knowledge of probability theory to identify, model and resolve quantitatively detectable and high-risk problems. With a basic knowledge of inferential statistics, students are able to take a sample from a population and by identifying its characteristics make inferences about that population. Students can also professionally and methodically handle a set of statistical tools and competently apply their analytical skills. Social skills Students are proficient at problem-solving within a group or team. Personal skills Students are capable of applying problem-solving techniques. Content •
Statistical study procedure
•
Data collection and data processing
•
Parameters of frequency distributions
•
Ratios and indicators
•
Regression and correlation analysis
•
Theoretical distribution
•
Simple linear regression: inferential methods
Literature Required reading Fahrmeir, Ludwig / Künstler. Rita / Pigeot, Iris / Tutz, Gerhard: Statistik. Der Weg zur Datenanalyse, 5th ed., Springer Verlag, 2004 Schira, Josef: Statistische Methoden der VWL und BWL, Theorie und Praxis, 3rd ed., Munich: Pearson, 2009 Recommended reading Bourier, Günther: Beschreibende Statistik, 9th ed., Gabler, 2011 Bourier, Günther: Wahrscheinlichkeitsrechnung und schließende Statistik, 7th ed., Gabler, 2011 Wewel, Max C.: Statistik im Bachelor-Studium der BWL und VWL. Methoden, Anwendung, Interpretation, 2nd Auflage, Pearson, 2010 Schwarze, Jochen: Grundlagen der Statistik I – Beschreibende Verfahren, 11th ed., Herne/Berlin: Verlag NWB, 2009 Schwarze, Jochen: Grundlagen der Statistik II – Wahrscheinlichkeitsrechnung und induktive Statistik, 9th ed., Herne/Berlin: Verlag NWB, 2009 Teaching and learning methods Seminar-style tuition with dialogue and supervised exercises (problem-orientated teaching and working, exploratory learning) Unsupervised exercises with solutions for monitoring progress; control questions Independent study Use of educational software: Microsoft Excel Lecture with Powerpoint slides or projector slides – occasional handouts Independent project work by students on specific aspects of the lecture Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
9
Foundation IT (IT-Grundlagen)
Code
Semester
Number of WSH
Module offered
1
4
Every academic year (WS)
ITG Module coordinator
Tuition type
Module duration
Michl M.A.
Seminar-style tuition with exercises in the RUAS CIP-Pool
1 semester
Lecturers
Compulsory/Elective
Module language
Michl M.A.
Compulsory
German
Frimberger Sander Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students know the basics of information technology: computers, networks (e. g. Internet) and information processing software. They understand the importance of IT and the possibilities and limitations of IT support. Students can protect their own security when using software and the Internet. Social skills By working on and resolving problems within a team (groups of three) and then presenting their results to their peers in a lecture context, students acquire "soft skills" such as consultation and consensus within a group, empathy for the views of others and insights into human nature (team skills). Method skills Students enhance their efficient use of IT tools by applying them to the practical rigours of problem-solving. They are able to use office and office automation software to write assignments and theses, reports and presentations. Personal skills By presenting results or demonstrating practical exercises on a PC before a group of their peers, students acquire personal skills such as manner and demeanour, self-discipline and self-confidence. Content Introduction to subscribing / unsubscribing to the RUAS network; overview of network resources. •
Chapter 1: Computer Systems
•
Chapter 2: Operating Systems
•
Chapter 3: Networking and Internet
•
Chapter 4: Web browsers
•
Chapter 5: Email programs and webmail
•
Chapter 6: IT security
•
Chapter 7: Microsoft Word
•
Chapter 8: Microsoft Excel
•
Chapter 9: Microsoft PowerPoint
•
Chapter 10: Microsoft Access
Literature Required reading Learning materials on the RUAS e-Learning Platform / Moodle Network (including control questions and exercises on each chapter) Notes supplied by the RRZN (Regional Computing Centre for Lower Saxony) on Windows and offline products (to suit current RUAS equipment) Recommended reading Online help for software products Laudon, Kenneth, C., Laudon, Jane P, und Schoder, Detlef: Wirtschaftsinformatik, eine Einführung, Pearson Studium Teaching and learning methods Seminar-style tuition with group exercises Presentation by lecturer using PowerPoint or the software used Control questions and exercises will be available Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 90 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
10
Social and Method Skills (Sozial- und Methodenkompetenz)
Code AW
Semester
Number of WSH
Module offered
1, 2
4
Every semester
Module coordinator Prof. Dr. Falter
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
Lecturer Depending on course
1) Social skills
n/a
2) Method skills Learning outcomes
Students are required to develop social skills which enable them to interact professionally with other people through an understanding of others. Students must acquire soft skills such as international competence in order to handle business situations (e.g. in foreign countries).
Content
Depending on the selected course. A wide variety of courses are available.
Usability for other modules/courses
The specific use depends on the selected course
Type of examination / Requirements for the award of credit points
Please refer to the module description of the specific course
ECTS Credits
Workload
4
120 hours
Weighting of the grade in the overall grade
Contact/attendance time: 60 h
2 (1+1)
Additional work: 60 h
Course number
Course title
10.1
Social skills (Sozialkompetenz)
Code
Semester
Number of WSH
Module offered
AW1
1, 2
2
Every semester
Lecturer Depending on course
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Elective
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods:
The specific skills which students acquire will depend on their selected course, but general outcomes include: Social Skills Students are able to apply different interpersonal and intercultural modes of communication (depending on the selected module). They understand and can apply the basic principles of communication and group work. Method skills Students are able to apply a variety of different methods (depending on the selected module). They know and experience the basics of presentation techniques and how to moderate professional discussions. Personal skills The students are aware of their own personality, have self-confidence and can articulate their ideas. They are aware of the diversity of human beings, including intercultural differences. Course content Depending on the courses. Students may select courses in the following areas: • Soft Skills (Block 2): Social skills • Soft Skills (Block 3): Intercultural skills • Soft skills (Block 4): Communication (unless already selected in semester 2) • Social skills (except Little Tech and Mentoring) • Supplementary studies: International Empowerment • International rhetorical skills (IRK): Communicating with others (Discussion and Moderation G 1 – G 5) • Verbal Communication and Speech Training: Verbal Communication II Literature Required reading Depending on course Additional recommended reading Depending on course Teaching and learning methods Depending on course: Seminar Lecture Discussion Group Work Presentation by students Type of examination / Requirements for the award of credit points
Depending on course:
Other information
Registration with AW system is mandatory
Oral or written examination or assignment
ECTS Credits
Workload
Course language
2
60 hours
Depending on course
Contact/attendance in lecture: 30 h Additional work: 30 h
Course number
Course title
10.2
Method skills (Methodenkompetenz)
Code
Semester
Number of WSH
Module offered
AW2
1,2
2
Every semester
Lecturer Depending on course
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Elective
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: The specific skills which students acquire will depend on their selected course, but general outcomes include: Professional skills Students are able to apply different techniques and methods, e.g. learning, presentation, moderation techniques as well as academic working (depending on the selected module). Social skills Students can apply the methods which they have assimilated as a function of the specific target group (depending on the selected module). They understand and can apply the basics of communication and group work. Method skills Students are able to apply a variety of different methods (depending on the selected module). They know and experience the basics of presentation techniques and how to moderate professional discussions. Personal skills The students are aware of their own personality, have self-confidence and can articulate their ideas. They are aware of the diversity of human beings, including intercultural differences. Content Depending on the courses. Students may select courses in the following areas: •
Soft Skills (Block 1): Personality Forming
•
Soft Skills (Block 4): Communication (incl. Presentation and Moderation Techniques)
•
Soft Skills (Block 5): Method Skills (except Project Management)
•
International Rhetorical Skills (IRK): Communication in front of others (Speaking and Presentation V 1 – V 5)
•
Verbal Communication and Speech Training: Verbal Communication I
Literature Required reading Depending on course Additional recommended reading Depending on course Teaching and learning methods Depending on course: Seminar
Lecture Discussion Group Work Presentation by students Type of examination / Requirements for the award of credit points
Depending on course:
Other information
Registration with AW system is mandatory
Oral or written examination or assignment
ECTS Credits
Workload
Course language
2
60 hours
Depending on course
Contact/attendance time: 90 h Additional work: 30 h
Module number
Module title
11
Bookkeeping and Accounting (Buchführung und Bilanzierung)
Code BB
Semester
Number of WSH
Module offered
1
4
Every academic year (WS)
Module coordinators Prof. Dr. Koss
Tuition type
Module duration
Seminar-style tuition with exercises
1 semester
Module courses
Access requirements
Prof. Dr. Mühlbradt Lecturers Prof. Dr. Koss
1) Bookkeeping (BU)
Prof. Dr. Mühlbradt
2) Accounting (BI)
n/a
Learning outcomes
Introduction to Bookkeeping and Financial Reporting
Content
Bookkeeping has been a key business skill ever since the days of the earliest traders, and this module provides the basis for a number of more advanced courses. The emphasis of the introductory bookkeeping course is on practical double-entry bookkeeping, while the second part of the module focuses on financial reporting.
Usability for other modules/courses
The two parts of course should be taken together. Completion of the financial reporting course is a prerequisite for students wishing to take the “International Financial Reporting” module (IFR).
Type of examination / Requirements for the award of credit points
2 Written examinations Duration: 60 minutes each
ECTS Credits
Workload
5
150 hours
Weighting of the grade in the overall grade
Contact/attendance time: 60 h
2.5
Additional work: 90 h
Course number
Course title
11.1
Bookkeeping (Buchführung)
Code BU Lecturer Prof. Dr. Mühlbradt
Semester
Number of WSH
Module offered
1
2
Every academic year (WS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes The course teaches basic concepts of financial accounting and techniques of bookkeeping. The taught theory is
put into practice on the basis of examples. Students should be able to perform bookkeeping tasks unsupervised in commercial enterprises. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students appreciate the importance of bookkeeping and have gained an understanding of the subject. Social skills Students are able to reason and present their viewpoints convincingly in planning and decision making processes. Method skills Students are able to perform bookkeeping procedures and evaluate the results. Personal skills Students enhance their discussion skills through working together in groups. They learn to exercise constructive criticism and to present their outcomes in a professional way. Content • Fundamentals of accounting and bookkeeping • Stocktaking, inventory and balance sheet • Techniques of bookkeeping o Definition of “Account” o Double entry bookkeeping o Entries in asset/capital accounts and P&L accounts o Balance sheet value flows o From the opening balance to the closing balance • Special entries o Value added tax o Goods o Staff costs o Depreciation o Prepaid expenses and deferred charges o etc. • Financial closing Literature Required reading Eisele, W. – Knobloch, A.: Technik des betrieblichen Rechnungswesens, latest edition, Munich Recommended reading Heinhold, M.: Buchführung in Fallbeispielen, latest edition, Stuttgart Mühlbradt, F. W.: Wirtschaftslexikon - Daten, Fakten und Zusammenhänge, 9th ed., Berlin 2007 Teaching and learning methods Seminar-style tuition with group exercises Seminar-style tuition with discussion
Lectures given by professor Oral presentation with PowerPoint and Harvard Graphics slides / Overhead projector Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 60 minutes
ECTS Credits
Workload
Course language
2
60 hours
German
Contact/attendance time: 30 h Additional work: 30 h
Course number
Course title
11.2
Accounting (Bilanzierung)
Code BI
Semester
Number of WSH
Module offered
1
2
Every academic year (WS)
Lecturer Prof. Dr. Koss
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes The lecture provides an introduction to German GAAP, focusing on small and medium-sized businesses. Students learn to read and interpret financial reports. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are familiar with German GAAP and accounting legislation. They are able to analyse basic financial reports. Social skills Students are able to discuss accounting issues with specialists. Method skills Analysis of basic financial reports under German GAAP. Personal skills Students are able to develop a critical understanding of figures and their presentation. Content • Rules and regulations of financial reports • Underlying principles and qualitative characteristics under German GAAP • Recognition, measurement and disclosure requirements under German GAAP • Application of accounting principles to selected aspects of financial reporting under German GAAP
Literature Required reading Eisele, W. – Knobloch, A.: Technik des betrieblichen Rechnungswesens, latest edition, Munich Coenenberg, A. G.: Jahresabschluss und Jahresabschlussanalyse: Betriebswirtschaftliche, handelsrechtliche, steuerrechtliche und internationale Grundsätze - HGB, IFRS, US-GAAP, DRS: Jahresabschluss und Jahresabschlussanalyse, current edition, Stuttgart Selected commentaries on German GAAP – to be announced in the lecture. Codes: HGB (German Commercial Code) Recommended reading to be announced Teaching and learning methods Seminar-style tuition with group exercises Seminar-style tuition with discussion Lectures given by professor Oral presentation of group discussions with PowerPoint slides / Harvard Graphics / Overhead projector Type of examination / Requirements for the award of credit points
Written examination
Other information
It is recommended to attend the subsequent lecture on International Financial Reporting (IFR) in the following semester.
Duration: 60 minutes
ECTS Credits
Workload
Course language
3
90 hours
German
Contact/attendance time: 30 h
With English technical terms
Additional work: 60 h
Module number
Module title
12
International Financial Reporting (International Financial Reporting)
Code IFR
Semester
Number of WSH
Module offered
2
2
Every academic year (SS)
Module coordinator Prof. Dr. Koss
Tuition type
Module duration
Seminar-style tuition with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German with English presentations
Lecturer Prof. Dr. Koss Access requirements Introductory Accounting (recommended) Learning outcomes
The module provides an introduction to financial reporting according to international financial reporting standards, focusing on EU-accepted IFRSs (EU-IFRSs). On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are familiar with IFRS financial reporting. Social skills Students are able to discuss accounting issues with specialists. Method skills Analysis of basic financial reports under EU-IFRSs. Personal skills Students are able to develop a critical understanding of financial reports and their presentation. Content • Rules and regulations of financial reports • Underlying principles and qualitative characteristics of IFRSs • Recognition, measurement and disclosure requirements of IFRSs • Application of accounting principles to selected aspects of financial reporting Literature Required reading MacKenzie, Bruce; Coetsee, Danie; Njikizana; Chamboko, Raymond: Wiley interpretation and application of International Financial Reporting Standards 2012, New Jersey 2012 Commentaries and handbooks on IFRS – to be announced in the lecture. Codes: IFRSs as accepted by the European Commission (EU-IFRSs)
Additional recommended reading to be announced in the lecture Teaching and learning methods Seminar-style tuition with group exercises Seminar-style tuition with discussion Lectures given by professor Oral presentations of group discussions Type of examination / Requirements for the award of credit points
Written examination
Other information
Home students should have attended the introductory accounting course
Duration: 90 minutes
ECTS Credits
Workload
2
60 hours Contact/attendance time: 30 h Additional work: 30 h
Weighting of the grade in the overall grade 1
Module number
Module title
13
Cost Accounting (Kostenrechnung)
Code KR
Semester
Number of WSH
Module offered
2
4
Every academic year (SS)
Module coordinator
Tuition type
Module duration
Dipl.-Kfm. Keller
Seminar-style lectures
1 semester
Lecturer
Compulsory/Elective
Module language
Compulsory
German
Dipl.-Kfm. Keller Access requirements n/a Learning outcomes
The course teaches the fundamental principles and techniques of cost and activity accounting. These are applied in practice using (calculation) examples and supported by on ongoing case studies. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills The students know the tasks for which cost accounting can be used as an effective information system in an enterprise. They are familiar with the structure of and interaction between a company’s cost element, cost centre and cost object accounting systems. Particular importance is given to the integration of external accounting systems and the different methods of internal activity allocation. The students also know how important individual elements are for setting up and using a cost and activity accounting system. Through the knowledge they acquire, students are able to understand and critically challenge the sources of the data that are needed for planning, management and control tasks in a business setting. Social skills Students can make appropriate contributions to controlling and management processes, and are able to present reasoned arguments to their target groups. Method skills Students can generate a cost and performance account and evaluate the results. They are able to select targetoriented approaches from a range of alternative actions. Personal skills Students appreciate the implications of decisions regarding pricing and cost policy, and give them due consideration when operating in a company context. Content • Fundamentals of business accounting o Tasks, structure and areas of accounting o Basic terms and conceptual definition o Accounting index • Fundamentals of cost and activity accounting o Cost concepts and categories
o Cost function o Principles of cost application o Structure of cost and activity accounting o Systems of cost and activity accounting • Cost element accounting o Organisation by cost elements o Statement of accruals and deferrals o Recognition, evaluation and settlement of types of costs (personnel costs, material costs and service costs, implicit costs) • Cost centre accounting o Creating cost centres o Cost distribution sheet o Primary allocation of overheads o Methods of internal cost allocation o Determining of actual cost rates o Cost control, debit balance/credit balance • Machine hour assessment costs o Necessity o Determination of machine-dependent overhead costs o Creation of cost rates • Cost unit accouning o Function o Product costing: function, calculation method o Period costing/short term income statement • Fundamentals of break-even analysis o Terms o Cost splitting o Types of break-even analysis - Simple direct costing - Analysis of fixed cost absorption o Break-even analyses o Other analyses • Fundamentals of planned cost calculation o Terms o Planning and controlling of overheads - Flexible planned cost calculation on the basis of absorbed cost - Flexible planned cost calculation on the basis of direct costing Literature Required reading
Lecture notes Recommended reading Olfert, K.: Kostenrechnung, Ludwigshafen Däumler, K.-D./Grabe, J.: Kostenrechnung 1, Grundlagen, Herne/ Berlin Däumler, K.-D./Grabe, J.: Kostenrechnung 2, Deckungsbeitragsrechnung, Herne/Berlin Haberstock, L.: Kostenrechnung 1, Einführung, Hamburg Haberstock, L.: Kostenrechnung 2, Plankostenrechnung, Hamburg Hummel, S./Männel, W.: Kostenrechnung 1, Wiesbaden Hummel, S./Männel, W.: Kostenrechnung 2, Wiesbaden Schmolke, S./Deitermann, M.: Industrielles Rechnungswesen - IKR, Darmstadt Latest edition Teaching and learning methods Seminar-style tuition Dialogue with students based on joint development of solutions to the selected exercises Discussion of the practical application of the taught instruments Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
14
Business Plan Writing (Business Plan)
Code
Semester
Number of WSH
Module offered
BPW
2
4
Every academic year (SS)
Module coordinator Prof. Dr. Leffers Lecturers Prof. Dr. Leffers
Tuition type
Module duration
Seminar-style tuition with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Dipl.-Betriebswirt Geiß, MBA Learning outcomes Business Plan Writing The main aim of the course is to equip students with an understanding of the content of a business plan. By the end of the course students can draw up business plans based on ideas which they have themselves formulated. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students assimilate detailed information about company formation, going concerns and the target audiences for whom business plans are written; they are able to present business plans to bankers, investors and venture capitalists. Social skills Students are able to reason and articulate their viewpoints convincingly in planning and decision making processes. Method skills Students can take decisions in relation to business startups and small business; they can appraise the outcomes of their own decisions/ideas. Personal skills Students learn reasoned argumentation through working in groups, they develop the ability to criticise constructively and to present their outcomes professionally. Marketing The course enables students to define and apply their knowledge of key marketing concepts. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students have an in-depth knowledge of marketing concepts such as market segmentation, target marketing, positioning, branding, buying behaviour in consumer and business markets, the role of product/service planning, pricing, distribution and communication as well as forces in the external business environment that influence marketing decisions. Social skills Students are able to reason and present their viewpoints convincingly in planning and decision making processes.
Method skills Students are able to make effective use of marketing opportunities by analysing customers, competitors and their own company, and to design effective marketing programmes by selecting appropriate strategies for pricing, promotion, location and product. Personal skills Students are able to work in small teams, build arguments and reason logically in team discussions. They can deploy market instruments in an ethical way. Content Business Plan Writing Topic 1 • Why Write a Business Plan? • Start with a Business Strategy • Before Writing the Business Plan • Planning the Business Plan • Outline the Business Plan • Business Plan Outline • Writing the Business Plan Topic 2 – What a business plan should include • An executive summary • A brief description of the business opportunity • The marketing and sales strategy • The management team and personnel • The operations • The financial forecast • etc. Also: The audience for a business plan and how to present a business plan to bankers, investors and venture capitalists Marketing 1.
Introduction to marketing management
2.
External environment
3.
Marketing strategy and process
4.
Marketing insights, consumer behaviour and market segmentation
5.
Product and programme
6.
Pricing
7.
Distribution
8.
Marketing communication
9.
Marketing coordination
Literature Business Plan Writing Required reading Recommended reading Dowling, Michael J., Gründungsmanagement, Springer Verlag, Berlin, 2003 FGF-Report 2010 (Förderkreis Gründungs-Forschung – Entrepreneurship Research) Journal of Business Venturing Overview GEM Report 2010 (Global Monitor) Success and Risk Factors in the Pre-Startup Phase, Marco van Gelderen, Roy Thurik, Niels Bosma, Small Business Economics (2006) Timmons, Jeffry A., New venture creation, McGraw-Hill Verlag, Boston, 2004 ZfKE (Zeitschrift für KMU und Entrepreneurship) Marketing Required reading Meffert, H. / Burmann, C. / Kirchgeorg, M.: Marketing, 10th ed., Wiesbaden 2008 Homburg, C./Krohmer, H.: Marketingmanagement, Studienausgabe, 3rd ed., Wiesbaden 2009 Kotler, P.: Kotler on Marketing, New York 1999 Kotler, P./Keller, K.L./Bliemel, F.: Marketing Management, 12th ed., Munich 2007 Kotler, P./Keller, K.L.: Marketing Management, 14th ed., Harlow 2012 Recommended reading Teaching and learning methods Seminar-style tuition with group exercises Presentation of contents by students The course is based on seminar-style tuition and selected exercises. Type of examination / Requirements for the award of credit points
Seminar paper: writing a Business Plan (Teamwork) Presentation: Duration 15 minutes Written examination: Duration 90 minutes
Other information
Online market and label research
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 2.5
Module number
Module title
30
International Management (Internationales Management)
Code IM
Semesters
Number of WSH
Module offered
7/8
8
Every academic year
Module coordinator Prof. Dr. Leffers
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
1) Business Management
Course segment 2
Lecturers Prof. Dr. Leffers Prof. Dr. Rothfelder
2) Internationalisation Strategies
Learning outcomes
Students are prepared for working in an international environment
Content
The course offers a broad overview of the basic principles required to run an (international) business – including relevant organisational aspects – and to internationalise business activities
Usability for other modules/courses
Can be used for any undergraduate business programme
Type of examination / Requirements for the award of credit points
Written examination Duration: 120 minutes Written examination Duration: 90 minutes
ECTS Credits
Workload
9
270 hours
Weighting of the grade in the overall grade
Contact/attendance time: 120 h
9
Additional work: 150 h
Course number
Course title
30.1
Business Management (Internationale Unternehmensführung)
Code IUF Lecturers Prof. Dr. Leffers
Semester
Number of WSH
Module offered
7
6
Every academic year (WS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Prof. Dr. Rothfelder Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods:
Part 1: Subject skills Students have a detailed knowledge of the basic principles required to run a business. Following integrated management theory, students are able to distinguish between normative, strategic and operative management dimensions as well as managerial accounting. Social skills Students can express their views convincingly in group discussions, construct viable arguments and listen to arguments put forward by others. Method skills Students are able to apply concepts of normative, strategic and operative management as well as managerial accounting. Personal skills Students are able to recognise the need to balance stakeholder and shareholder values. Part 2: Subject skills Students acquire a detailed knowledge of the key forms of organisation and tools of integration. They are familiar with the latest insights gained by empirical management research as well as selected management (training) concepts. Social skills Students are conscious of the need for socio-emotional support in any change process. Method skills Students are able to improve on existing organisational structures. Personal skills Students can take human needs into account when designing an organisation structure and taking management decisions. Content Part 1: • Introduction o Functional and institutional aspects of management o Management skills o Management dimensions • Normative Management o Corporate policy o Value orientation o Internal legal structure o Corporate governance o Corporate culture • Strategic Management o Strategic decision making o Methods and instruments of strategic management
o Strategies of internationalisation • Operative Management o Functions o Instruments • Managerial Accounting o Functions o Elements o Instruments Part 2: • Organisation o Concepts and issues o Organisational differentiation (processes and forms of organisations) o Instruments (hierarchy, rules, horizontal coordination, secondary organisation) o Organisation design o Change management o Research insight • Selected management concepts Literature Required reading Lecture notes Steinmann, Horst; Schreyögg, Georg; Management, 6th ed., Wiesbaden 2006 Vahs, Dietmar; Organisation, 6th ed., Stuttgart 2007 Recommended literature Hungenberg, Harald; Wulf, Torsten; Grundlagen der Unternehmensführung, 3rd ed., Berlin 2007 Macharzina, Klaus; Wolf, Joachim; Unternehmensführung, 8th ed., Wiesbaden 2011 Teaching and learning methods The course is based on seminar-style tuition and selected exercises. Type of examination / Requirements for the award of credit points
Written examination
Other information
Unsupervised project work on topical questions.
Duration: 120 minutes
ECTS Credits
Workload
Course language
7
210 hours
German
Contact/attendance time: 90 h Additional work: 120 h
Course number
Course title
30.2
Internationalisation Strategies (Internationalisierungsstrategien)
Code
Semester
Number of WSH
Module offered
8
2
Every academic year (SS)
IST Lecturer Prof. Dr. Leffers
Tuition type
Compulsory/Elective
Case studies with seminar-style tuition
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Students have a clear conceptual understanding of: •
The economic, political and financial factors affecting international expansion as distinct from purely domestic factors.
•
The persistence of deep and momentous cross-national differences in the world affecting the strategy, performance and value of international firms.
•
The optimal sequence, speed and mode of international expansion as a function of the characteristics of the industry, the firm and the host country.
•
Models for organising and managing a multinational network of subsidiaries, including how to coordinate and transfer useful knowledge across borders and take independent decisions in the field of asset management.
Students acquire the following skills: Subject skills Students have a detailed knowledge of internationalisation strategies. They are able to deal with selected issues concerning the management of international businesses. Social skills Students are able to express their views convincingly in planning and decision making processes. Method skills Students are able to assess strategic alternatives in the context of internationalisation, and evaluate the outcomes of those decisions. Personal skills Students are able to build arguments and reason logically in a group discussion. Course content •
Topic 1: Introduction to International Business
•
Topic 2: Process of Internationalisation
•
Topic 3: Designing the Value Chain Across Borders
•
Topic 4: Managing the Value Chain Across Borders
•
Topic 5: Foreign Location decision
•
Topic 6: Market Entry Strategies
•
Topic 7: Strategic Alliances
•
Topic 8: Cross-Cultural Negotiation
Literature Required reading Hill, Charles W. L., International Business, 7th ed., Columbus 2009 Recommended reading Topic 1: Adler, N. J., International Dimensions of Organizational Behavior, 5th ed., Cincinnati 2008 Topic 2: Kogut, B., “Designing Global Strategies: Comparative and competitive value-added chains”, Sloan Management Review (26)4, (Summer 1985) Topic 3: Porter, M., “The Competitive Advantage of Nations”, Harvard Business Review (March-April 1990), Vol. 68, No. 2, pp. 73-93 Topic 4: Yip, G.S., Coundourotis, G.A., “Diagnosing Global Strategy Potential: The world Chocolate Confectionery Industry”, Planning Review, 19 (1), (1991), pp. 4-14 Topic 5: Robert M. Grant, Contemporary Strategy Analysis: Concepts, Techniques, Applications, 5th ed., Blackwell 2004 Topic 6: Kumar, V., Subramaniam, V., “A Contingency Framework for the Mode of Entry Decision,” Journal of World Business, 32(1) (Spring 1997), pp. 53-72 Topic 7: Ohmae, K., “The Global Logic of Strategic Alliances”, Harvard Business 143-154
Review, 67 (2), (1989), pp.
Topic 8: Salacus, J., Making Global Deals, Chapter on negotiation, New York 1991 Teaching and learning methods The course will be conducted primarily as seminar-style tuition supplemented with case studies and discussion Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 90 minutes
ECTS Credits
Workload
Course language
2
60 hours
English
Contact/attendance time: 30 h Additional work: 30 h
Module number
Module title
31
Economic Policy (Wirtschaftspolitik)
Code
Semester
Number of WSH
Module offered
7
4
Every academic year (WS)
WP Module coordinator Prof. Dr. Ruddies Lecturer
Tuition type
Module duration
Seminar-style tuition with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Prof. Dr. Ruddies Learning outcomes
The focus of the course is to provide students with a thorough knowledge of relevant topics of economic policy and to enable them to “think like economists”. This involves the three core skills of 1. analytical reasoning, 2. critical thinking and 3. problem solving. By the end of the course, students are able to expertly discuss and analyse economic phenomena. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are capable of choosing the appropriate theoretical framework within which to assess, analyse and predict the effects, spillovers and interactions of economic policy measures. They can also draw on related economic concepts. Students are able to infer conclusions from a set of assumptions. Social skills Students are capable of solving problems by working together in groups. They can present their findings with reasoned argument, and can exercise respond to constructive criticism. Method skills Students are able to interpret statistical evidence so as to analyse economic phenomena. They understand the definition, computation and limitations of major economic indicators and are familiar with possible remedies to meet these shortcomings. Personal skills Students can communicate major economic concepts both in writing and orally both to a technical and nontechnical audience. Content Chapter 1 – Overarching goals of economic policy Chapter 2 – Supply-side vs. demand-side economic policy Chapter 3 – Instruments of economic policy Chapter 3.1 – Monetary theory and monetary policy • Monetary theory o The meaning of money o The role of central banks o Banks and money supply o The demand for money
o Money growth and inflation o IS/LM and AS/AD analysis • Monetary policy o The European Central Bank and the Euro system o ECB strategy and monetary instruments Chapter 3.2 – Fiscal policy • Key concepts o Balanced budget o Automatic stabilisers o Active stabilisation policy – Fiscal stimulus o Crowding-out effect Chapter 3.3 – Labour markets and employment policy • Key concepts o Identifying unemployment o Short-term trade-off between inflation and unemployment Chapter 4 – The financial crisis o Causes of the financial crisis o Bubbles and speculation Literature Required reading Brunner/Kehrle: Volkswirtschaftslehre, Munich 2009, pp. 500 – 741 Görgens, Egon / Ruckriegel, Karlheinz / Seitz, Franz: Europäische Geldpolitik, Stuttgart 2009 Mussel, Gerhard/ Pätzold, Jürgen: Grundfragen der Wirtschaftspolitik, Stuttgart 2003 Eibner, Wolfgang: Understanding International Trade, Anwendungsorientierte Außenwirtschaft – Theorie und Politik, Munich 2006 Recommended reading Krugman/Obstfeld: International Economics, Munich 2011 Teaching and learning methods Seminar-style tuition with exercises Oral presentation with PowerPoint slides which students can download; occasional handouts. Type of examination / Requirements for the award of credit points
Written examination
Other information
Unsupervised project work on topical questions.
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 5
Module number
Module title
32
International Economics (Internationale Wirtschaftsbeziehungen)
Code
Semester
Number of WSH
Module offered
7
4
Every academic year (WS)
IWB Module coordinator
Tuition type
Module duration
Prof. Dr. Haldenwang
Seminar-style lecture with exercises
1 semester
Compulsory/Elective
Module language
Compulsory
German
Lecturer Prof. Dr. Haldenwang Learning outcomes
The main emphasis of the course is on informing / updating students on latest developments in the fundamental causal connections between foreign trade networks in our increasingly globalised environment as they impact our daily lives. By the end of the course students are able to analyse developments in pure as well as in monetary foreign trade and make decisions in the field of international trade policy. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students acquire a detailed knowledge of incentives for involvement in international trade as well as for the specialisation and importance of relative prices in the field of international trade. Students know the meaning of the terms of trade as well as the description of the welfare effects of foreign trade. Students are able to deal with selected questions on issues such as the balance of payments, how exchange rates are determined what effects this has, and the international capital markets. Within international trade policy, students have a detailed knowledge of the possibilites of economic policy management within international trade relations and international institutions. Social skills Students are able to express reasoned opinions in planning and decision making processes. Method skills Students are able to take decisions in the context of international economics and evaluate the outcomes of those desicions. Personal skills Students are able to discuss by means of group work. They can both exercise and respond to constructive criticism, and present their conclusions in a rational manner. Content Part I - Fundamentals of pure international trade • Chapter 1 - Germany's integration into world trade o Regional and merchandise structure o Position of Germany in international trade • Chapter 2 – Balance of payments o Function and purpose o Partial balances o Transactions
Part II - Theoretical analysis of international economic relations • Chapter 3 – Reasons for establishing foreign trade relations o Non-availability of certain goods and resources o Inter-industry trade o Intra-industry trade o Gain from trade o RICARDO's Theorem of comparative advantage o Heterogeneous preferences and marginal costs o Factor proportions theorem o Leontief paradox • Chapter 4 – Terms of Trade o Commodity Terms of Trade o Income Terms of Trade o Factor Terms of Trade • Chapter 5 – International finance o Opportunities and risks o Structure and manifestations o Autonomous international finance transactions • Chapter 6 - Currency markets, exchange rates and international monetary system o Currency markets (definition, objective, spot and forward exchange market, currency swaps and options, arbitrage transactions) o Determination measures of exchange rate movements (purchasing power parity theory, interest rate parity theory, expectations theory, simultaneous equilibrium) • Chapter 7 - Economic interdependency of open economies o International business cycles (impulses and mechanisms) within fixed and flexible exchange rates o International interests within fixed and flexible exchange rates o Imported inflation within fixed and flexible exchange rates • Chapter 8 - Problems of stabilisation in open economies o Fiscal and monetary policy within fixed and flexible exchange rates o Mundell - Fleming Model Part III - International design and implementation of macroeconomic policy • Chapter 9 – General Principles o Integration and nationalisation o Fixed vs. flexible exchange rates o Convertibility vs. foreign exchange controls • Chapter 10 - International economic integration o Patterns and steps o Theory of optimum currency area o International monetary order and European monetary union
• Chapter 11 – Foundations of tariff policy and protectionism o Goals and instruments of protectionsism o Effects of tariffs o Non-tariff trade barriers o Free trade doctrine and protectionism: summary Literature Required reading Dieckheuer: Internationale Wirtschaftsbeziehungen, latest edition, Munich Eibner: Internationale wirtschaftliche Integration, Munich/Vienna 2008 Eibner: Understanding International Trade: Theory & Policy; Anwendungsorientierte Außenwirtschaft: Theorie & Politik, English-German, Munich/Vienna 2006 Güida: Internationale Volkswirtschaftslehre, Stuttgart 2007 Jahrmann: Außenhandel, Kiehl-Verlag, 12th ed., Ludwigshafen 2007 Koch/Czogalla: Grundlagen und Probleme der Wirtschaftspolitik, Chap. 8, Cologne 2009 Krugman/Obstfeld: Internationale Wirtschaft, Munich 2009 Krugman/Obstfeld: International Economy, Prentice Hall, Boston 2010 Recommended reading Teaching and learning methods Seminar-style tuition with exercises Oral presentation with PowerPoint, Harvard Graphics, overhead transparencies – occasional handouts Unsupervised project work on topical questions. Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 5
Module number
Module title
33
International Law (Internationales Recht)
Code
Semester
Number of WSH
Module offered
8
2
Every academic year (SS)
IRE Lecturer Prof. Dr. Striepling
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students acquire a knowledge of the particular features of European and international legal relations. They can appraise the challenges of a globalised business world from a legal perspective and readily recognise the pitfalls of international legal relations. Social skills By analysing tasks within a group context, students learn how to work in a team and acquire discussion skills. They are able to exercise criticism in a constructive manner and to give presentations in front of their colleagues. Method skills Students are able to appraise international and European legal situations by reference to case configurations of low to medium complexity. Personal skills The students understand and appreciate the legal consequences of their decisions, and can incorporate them into their own value systems. Content Part 1: Comparative Law • Legal systems and their origins • Tradition and law • Selected problems in different legal systems o Law of contract o Abstraction principle o Commercial law o Law of torts Part 2: International Private Law (IPL) • Meaning and purpose o Legal sources o Related disciplines o History of IPL • General doctrines o Substantive rules and conflict rules
o Connecting factors o Qualification o Referral o Ordre Public • Special doctrines o Contracts of obligation (esp. CISG) o Non-contractual obligations o Law of property o International law of civil procedure, esp. EC Regulation 44/2001 Literature Required reading Lecturer's notes and worksheets Additional recommended reading Jayme/Hausmann, Internationales Zivil- und Verfahrensrecht, Munich 2012 v. Hoffmann/Thorn, Internationales Privatrecht, Munich 2007 Fuchs/Hau/Thorn, Fälle zum Internationalen Privatrecht, Munich 2009 v. Bar/Mankowski, Internationales Privatrecht I, Munich 2003 Dilling/Munte, Das Internationale Privatrecht, Münster 2012 Koch/Magnus/Winkler von Mohrenfels, IPR und Rechtsvergleichung, Munich 2010 Zweigert/Kötz, Einführung in die Rechtsvergleichung, Tübingen 1996 div., Einführung in das [ausländische] Recht, JuS-Schriftenreihe/Ausländisches Recht, Munich 2002 ff. Teaching and learning methods Seminar-style tuition with individual and group work Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 90 minutes
ECTS Credits
Workload
Course language
2
60 hours
German
Contact/attendance time: 30 h Additional work: 30 h
Module number
Module title
34
Information Management (Informationsmanagement)
Code IM
Semesters
Number of WSH
Module offered
7/8
6
Every academic year
Module coordinator Prof. Dr. Falter
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
1) Business Game
Course segment 2
Lecturers Prof. Dr. Falter Prof. Dr. Auchter
2) Business Communication
Learning outcomes
Business Game Skills needed to successfully manage a virtual business under competitive conditions Business Communication Proficiency in a range of techniques, and ability to communicate effectively within a business
Content
Business Game •
Setting up and linking business strategies
•
Using (financial) accounting and key indicators for corporate management
•
Analysis, preparing decisions
Business Communication •
Introduction (communication models, meta data)
•
Content
•
Target groups
•
Formats and media (incl. SEO, analysis, …)
•
Processes (change processes, content management processes)
•
Examples (crisis, communication, company internal systems)
Usability for other modules/courses
-
Type of examination / Requirements for the award of credit points
Presentation + case study Written examination Duration: 60 minutes Written examination Duration: 90 minutes
ECTS Credits
Workload
7
210 hours Contact/attendance time: 90 h
Weighting of the grade in the overall grade 7
Additional work: 120h
Course number
Course title
34.1
Business Game (Unternehmensplanspiel)
Code
Semester
Number of WSH
Module offered
8
4
Every academic year (SS)
UPS Lecturer Prof. Dr. Auchter
Tuition type
Compulsory/Elective
Seminar-style lecture with exercises
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students acquire knowledge of how businesses are set up and managed. They are able to apply (financial) accounting and key indicators for corporate management. Method skills Students are able to think strategically and know how to relate strategies to targets and how to implement their decisions. They can deal with problems and important success factors involved in setting up and managing a business. Students gain a knowledge of budgeting and can evaluate results. Social skills Students are able to work in groups and make decisions within a team, they can work in a team and organise team work. Students know how to deal with conflicts and resolve them as part of a team. Personal skills Students appreciate the impact of competitive and success-oriented decisions, and can incorporate personal values into their decisions. Content A team is required to successfully manage a virtual business under competitive conditions. This involves analysis, preparation of decisions and so on. Literature Required reading Manual for the TOPSIM General Management or TOPSIM Startup Recommended reading Wöhe, G; Einführung in die Allgemeine Betriebswirtschaftslehre, 24th ed., Munich 2010 Teaching and learning methods Coaching of the teams by the lecturer, individual meetings with the lecturer, occasional outlining of relevant business topics. Type of examination / Requirements for the award of credit points
Presentation Case study
Written examination Duration: 90 minutes Other information
Computer based business simulation, learning by doing
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course title
34.2
Business Communication (Unternehmenskommunikation)
Code
Semester
Number of WSH
Module offered
7
2
Every academic year (WS)
UK Lecturer Prof. Dr. Falter
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students gain an in-depth knowledge of business communication with the focus on internal communication and knowledge management. Method skills Students are able to link strategies to effective communication. They can resolve problems and apply important success factors of knowledge management. Social skills Students are able to work in groups and make decisions within a team. They can deal with conflicts and resolve them in a team. Personal skills Students learn to appreciate how their personal values influence their communication, and can communicate effectively with different target groups. Content •
Content (Which content is relevant? Which content should be disclosed/made accessible, which should be actively communicated? How should content be described (meta data) and stored?)
•
Target groups (to whom?)
•
Formats and media (how?), e.g. Intranet, knowledge bases
•
Processes (who, when, what?)
Literature Required reading
Claudia Mast: Unternehmenskommunikation. Ein Leitfaden. Lucius und Lucius, Stuttgart 2006 Recommended reading Manfred Piwinger, Ansgar Zerfaß (Publ.): Handbuch Unternehmenskommunikation. Gabler Verlag, Wiesbaden 2007 Smith Lyn, Mounter Pamela: Effective Internal Communication, Kogan Page; 2008 Bill Quirke: Making the Connections: Using Internal Communication to Turn Strategy into Action. Gower Publishing Ltd, 2008 Teaching and learning methods Lectures providing definitions, overview and structure Group work in which theoretical knowledge is applied to case studies Type of examination / Requirements for the award of credit points Other information
Written examination Duration: 60 minutes Guest speakers (CEOs and business communicators from industry)
ECTS Credits
Workload
Course language
2
60 hours
English
Contact/attendance time: 30 h Additional work: 30 h
Module number
Module title
35a
Study Option International Financial Management (Schwerpunkt Internationales Finanzmanagement)
Module title IFM
Semester
Number of WSH
Module offered
7/8
12
Every academic year
Module coordinator Prof. Dr. Mühlbradt
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
1) International Capital Markets
Course segment 2
Lecturers Prof. Dr. Mühlbradt Prof. Dr. Rothfelder
2) International Controlling
Prof. Dr. Schöntag 3) International Finance Learning outcomes
The International Finance study option teaches the essentials of the financial management of companies and financial institutions in practice, based on knowledge of the principles of finance and investment in companies. Students acquire skills in analysing and taking decisions in the context of corporate finance, financial controlling and financial services.
Content
International Capital Markets Detailed knowledge of one of the most important players on international capital markets – investment fund companies. Insights into the theory and practice of the asset management of equities and bonds. Products on national and international financial markets. International Controlling Financial characteristics of international companies. Foreign exchange risk, convertibility and profit transfer. Direct investment and acquisitions. Planning, implementation and control of international financial decisions. Methods of international financial planning. Strategic and tactical financial instruments. Control of financial decisions and implementation. Financial controlling of foreign subsidiaries. External and internal sources of finance. Capital costs, financial budgeting by holding companies. Divisionalisation of finance. International Finance Financing requirements of international companies. Planning, implementation and control of international financial management and international financing decisions. Evaluation of internal and external sources of finance. Innovative financing methods in globalised capital markets. Risks in international financing decisions and risk management methods. Current developments and trends in international finance
Usability for other modules/courses
Can be used for the BW study course (Asset Management)
Type of examination / Requirements
3 written examinations
for the award of credit points
Duration: 120 minutes each
ECTS Credits
Workload
15
450 hours
Weighting of the grade in the overall grade
Contact/attendance time: 180 h
15
Additional work: 270 h
Course number
Course title
35a 1
International Capital Markets (Internationale Kapitalmärkte)
Code
Semester
Number of WSH
Module offered
8
4
Every academic year (SS)
IK Lecturer Prof. Dr. Mühlbradt
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes The main focus of the course is to convey a knowledge of asset management. By the end of the course students will be able to take their own independent decisions on asset management. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students acquire detailed knowledge of one of the most important asset managers – the investment fund companies. They gain a deeper understanding of the theory and practice of equity and bond asset management. Students deal with selected questions relating to products on national and international financial markets. Social skills Students are able to reason and present their viewpoints cohesively in planning and decision making processes. Method skills Students can take decisions in regard to asset management and evaluate the outcomes of those decisions. Personal skills Students acquire discussion skills through working together in groups. They learn to exercise constructive criticism and to present their outcomes in a professional way. Content Topic 1 – Analysis of a selectet asset manager: join-stock companies • Investments and their international relevance • The German investment market o Investment fund companies – definition and legal basis o Development of the investment fund idea in Germany o Management decisions in investment fund companies o Analysis of investment funds • The French investment fund market
• The UK investment fund market • Strategies for financial investment in investment funds Topic 2 - Portfolio Theory/ Portfolio Management Section 1: Stocks • Workshop: Portfolio theory and management of stocks - Introduction • Markowitz portfolio selection theory o Calculation of expected returns on equities and equity portfolios o Calculation of risks on equities and equity portfolios o Markowitz model – an evaluation o Tobin model • Sharpe's market model • Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT) • "State of the Art" of German equity analysis Section 2: Bonds • Strategic considerations when investing in bonds • Introduction to "Duration" (L: Schierenbeck, Henner: Ertragsorientiertes Bankmanagement, Band 2, 8th ed., Wiesbaden 2003) o Classic duration concept • Macaulay duration • Modified duration of Hicks • Field of application and critics o Modified duration concepts • Fisher/Weil effective duration • Key rate duration of Chambers/Carleton and Ho • Bond management - active, semiactive and passive strategies o Active strategies o Semiactive strategies o Passive strategies Issue 3 – National and international capital markets/products, courses of action, perspectives • German capital market o German money market o German capital market (definition / supply and demand / market segments) o German finance market • International capital market o Money market o Capital market • Bond market • Derivatives market • Credit market
Literature Required reading Bruns, Ch. - Meyer-Bullerdiek, F.: Professionelles Portfoliomanagement, latest ed., Stuttgart Recommended reading Mühlbradt, F.W.: Aktieninvestmentfonds: Analyse in Expertenhand, in: ders. (Publ.): Erfolgreiche Anlagestrategien für Aktien, 3rd ed., Zürich 1988, p. 215 ff. Mühlbradt, F.W.: Chancen und Risiken der Aktienanlage, 2nd ed., Cologne 1980, p. 265 ff. Mühlbradt, F.W.: Kapitalanlagegesellschaften und ihr Fondssortiment: Status Quo und Perspektiven des deutschen Investmentmarktes, in: Brunner, W.L. - Vollath, J. (Hrsg.): Handbuch Finanzdienstleitungen, Stuttgart 1993, p. 321 ff. Päsler, R.: Handbuch des Investmentsparens, Wiesbaden 1991 Schierenbeck, Henner: Ertragsorientiertes Bankmanagement, Band 2, latest ed., Wiesbaden Schremper, R.: Informationseffizienz des Kapitalmarkts, in: WiSt, 31st year, No. 12, 2002, p. 687 ff. Steiner, M. - Bruns, Ch.: Wertpapiermanagement, latest ed., Stuttgart Teaching and learning methods Seminar-style tuition with group exercises "Highlights of the business press from the past week" presented by a student Individual project work by students Type of examination / Requirements for the award of credit points
Written examination
Other information
Occasional online research during the course
Duration: 120 minutes
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course title
35a 2
International Controlling (Internationales Controlling)
Code IC Lecturer Prof. Dr. Rothfelder
Semester
Number of WSH
Module offered
8
4
Every academic year (SS)
Tuition type
Compulsory/Elective
Seminar-style lecture with exercises
Compulsory
Learning outcomes The main focus of the course is to understand management accounting processes in the particular context of the international firm. On completing the module the students will have achieved the following learning outcomes on the basis of
scientific methods: Subject skills Students understand the objectives and functions of management accounting, they understand and can apply concepts and methods of planning, evaluation and control, and gain insights into their possibilities and limitations. Social skills Students are able to discuss and solve problems in small groups and to develop appropriate solutions in the context of small case studies. Method skills Students are able to understand and apply traditional and modern concepts and methods of evaluation and control. Content Part I: Introduction to Management Accounting Part II: Basic Concepts of Planning and Control in the International Firm • The international firm • Stategic planning • Budgeting • Beyond or better budgeting? • Reporting • Special issues of budgeting and reporting in the international firm Part III: Selected Methods of Evaluation and Control • Profit Center Accounting • Traditional and modern performance measurement (ROI, value-based concepts, balanced scorecard) • Target Costing • Activity based costing Part IV: International Issues in Management Accounting • Currency Changes and Management Control • Management of cultural distance Literature Required reading Hoffjan, A., Internationales Controlling, Stuttgart 2009 Reichmann, Th., Controlling mit Kennzahlen und Management-Tools. Die systemgestütze Controlling – Konzeption, 7th ed., Munich 2006 Recommended reading Eisenführ, F., Budgetierung, in: Frese, E. (Hrsg.), Handwörterbuch der Organisation, 3rd ed., Stuttgart 1992, cols. 363 – 373 Horvath, P., Controlling, 11th ed., Munich 2009 Kaplan, R.S., Norton, D.P., The Balanced Scorecard – Measures That Drive Performance, in: Harvard Business Review, Vol. 70 (1992), p. 71 – 79 Weber, J., Schäffer, U., Einführung in das Controlling, 12th ed., Stuttgart 2008
Teaching and learning methods Seminar-style tuition Group exercises Small-scale case studies Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course title
35a 3
International Finance (Internationale Finanzierung)
Code IFI Lecturer Prof. Dr. Schöntag
Semester
Number of WSH
Module offered
7
4
Every academic year (WS)
Tuition type
Compulsory/Elective
Lecture with exercises
Compulsory
Learning outcomes The main aim of the course is to provide students with an understanding of the tasks and duties of a chief financial officer (CFO), with particular emphasis being placed on the context of internationalisation strategies, business and project valuation and performance measurement. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to assess the financial risks involved in foreign trade transactions and hedge them with a range of financial instruments. Students are able to value both individual investment projects and entire businesses using capital market data; they also acquire expertise in determining the cost of capital of an enterprise and assessing a company's financial performance. Social skills Students acquire the ability to develop, analyse and critically appraise alternative courses of action through group work, case studies and discussion sessions. They benefit from debating and reasoning skills, are able to work in a team and can present and defend results in front of an audience. Method skills Students can apply modern capital market instruments and valuation methods in order to resolve selected problems in the field of corporate finance, and can translate their proposed solutions into business practice. Personal skills Students are able to contribute theoretically sound and practicable ideas for resolving financial problems to the
corporate decision-making process, and to critically discuss them. Content Introduction (basic terms, capital budgeting, contemporary issues) Foreign Trade Financing (risk analysis, terms of payment, export finance) Valuation (cost of capital, DCF-approaches, marked based valuation) Performance Measurement and Market Based Business Analysis Literature Required reading Brealey, R./Myers, S./Allen, F., Principles of Corporate Finance, 10th edition, New York 2011 Perridon, L./Steiner, M., Finanzwirtschaft der Unternehmung, 16th edition, Munich 2009 Zantow, R., Finanzwirtschaft des Unternehmens, 3rd edition, Munich 2011 Recommended reading Drukarczyk, J./Schüler, A., Unternehmensbewertung, 6th edition, Munich 2009 Häberle, S., Handbuch der Außenhandelsfinanzierung, Munich 2002 Hillier, D./Ross, S./Westerfield, R./Jaffe, J./Jordan, B., Corporate Finance, 2nd European Edition, Maidenhead, 2013 Schöntag, J., Performance-Messung und wertorientierte Steuerung auf Basis von Residualgewinnen, Frankfurt/Main 2007 Teaching and learning methods Lectures with exercises Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Module number
Module title
35b
Study Option International HR Management (Studienschwerpunkt Internationales Personalmanagement)
Code
Semesters
Number of WSH
Module offered
7/8
12
Every academic year
IPM Module coordinator Prof. Dr. Rumpf
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
Lecturers Prof. Dr. Falter Prof. Dr. Nonnast Prof. Dr. Rumpf Prof. Dr. Striepling Dipl.-Psych. Nonnast
1) Human Resource Planning and Marketing
Course segment 2
2) Human Resources and Organisational Development 3) Labour Law for Human Resource Management 4) Human Resource Information Management
Learning outcomes of the module
Students gain proficiency in HR management techniques and an ability to resolve HR management problems.
Module content
•
Techniques of personnel planning
•
Methods of personnel recruitment
•
Approach to personnel release
•
Concepts of personnel and organisation development
•
Educational planning
•
Advanced labour law
•
Use of IT solutions in HR management
•
Topical HR management issues
Usability of this module for other modules and courses
-
Type of examination / Requirements for the award of credit points
2 written examinations: duration 120 minutes each 1 written paper: duration 90 minutes 1 course assignment 1 presentation (oral assessment)
ECTS Credits
Workload
15
450 hours Contact/attendance time: 180 h Additional work: 270 h
Weighting of the grade in the overall grade 15
Course number
Course name
35b 1
Human Resource Planning and Marketing (Personalplanung und Personalmarketing)
Code
Semester
Number of WSH
Module offered
PPM
8
4
Every academic year (SS)
Lecturer Prof. Dr. Rumpf
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to plan HR requirements and HR deployment within a business context. They understand the relationships between planning domains and problems of method. Students can both recruit and release personnel in a target-oriented way and with a sense of responsibility both commercially and ethically. Social skills Students can conduct job application interviews and redundancy interviews in ways that are structured and responsible. They acquire skills in communicating planning decisions and outcomes. Method skills Students learn how to perform HR-related tasks responsibly and purposefully. They are able to correctly apply business-related, psychological and legal structures of thought, reasoning and action. Personal skills Students can evaluate the relative benefits and disadvantages of HR programmes which in turn enables them to take responsible decisions in matters of HR management. They have a well-grounded sense of self-confidence when it comes to dealing with other departments within the company on matters of HR management. Content • Tasks and methods within different areas of HR planning, specifically personnel requirements planning, planning staff numbers, HR deployment planning and personnel cost planning • Methods and problems of staff recruitment and selection • Approaches to personnel integration and personnel marketing • Redundancy management - Options and problems Literature Required reading RKW-Handbuch der Personalplanung Additional recommended reading Bühner, Rolf, Personalmanagement Drumm, Hans Jürgen, Personalwirtschaft Eisele, Daniela/ Doyé, Thomas, Praxisorientierte Personalwirtschaftslehre Scholz, Christian, Personalmanagement each in their latest edition Topical articles from HR management periodicals
Teaching and learning methods Seminar-style tuition with group development of the material, intensive discussion and analysis of case studies Specialist input by the lecturer Type of examination / Requirements for the award of credit points
Written examination: duration 120 minutes Preparation for written paper through appropriate exercises with guidance in class
Other information
HR management practitioners as guest speakers where possible Specialist support as part of excursions Themed discussion at the Federal Employment Agency
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course name
35b 2
Human Resource and Organisational Development (Personal- und Organisationsentwicklung)
Code
Semester
Number of WSH
Module offered
POE
7
4
Every academic year (WS)
Lecturers Prof. Dr. Nonnast
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Dipl.-Psych. Nonnast Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students understand the central and strategic importance of personnel development und organisational development for the development of a company as a whole, especially where change processes are involved. They understand the methodical approaches, system components and processes of personnel and organisational development, and are able to deploy them purposefully. They learn how to use and apply the practical tools of personnel development and organisational development. Social skills Students work together in groups to acquire team skills, discussion skills and critical abilities, developing common solutions and presenting their findings and results in a whole-group context. Method skills Students are able to handle tasks in the fields of personnel and organisational development purposefully and responsibly. They are able to correctly apply business-related, psychological and legal structures of thought, reasoning and action.
Personal skills Students understand the processes of personnel and organisational development so are capable of taking responsible decisions in these fields. They are able to advise the company, its departments as well as individual employees in their choice of appropriate development programmes for employees and/or organisations. Content • The place of personnel development/organisational development in the HR management system • The relationship between personnel development and organisational development • The basic concepts, principles and target groups of personnel development • Education, especially vocational training and continuing education • Promotion, especially succession and career planning, structured personnel interview • The personnel development process o Measuring the demand for personnel development o Planning and designing personnel development programmes o Performance measurement and learning transfer • The concept of organisational development o Aims and basic concepts o Instruments of organisational development, especially team development and change management Literature Required reading Lecture notes Additional recommended reading Becker, Manfred: Personalentwicklung, 5th ed., Schäffer Poeschel, 2009 Meifert (Publ.), strategische Personalentwicklung, Springer, Berlin, 2008 Teaching and learning methods Seminar-style tuition with practical exercises, e.g. designing and holding a training course (partly possible in block form) Type of examination / Requirements for the award of credit points
Written examination:
Other information
-
duration 120 minutes
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course name
35b 3
Labour Law for Human Resource Managers (Arbeitsrecht für Personalwirtschaftler)
Code
Semester
Number of WSH
Module offered
8
2
Every academic year (SS)
AAP Lecturer Prof. Dr. Striepling
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes This course familiarises students with the specific requirements of employment laws and social insurance legislation for HR managers in a corporate context. Students acquire an in-depth knowledge of individual labour law and collective employment law. Specifically, when they design contracts of employment they will be able to apply legal instruments in ways that meet the needs and interests of both employees and business. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students have an in-depth knowledge of labour law as it relates to business administration, especially in relation to tools used for designing industrial relations in a collective bargaining context (employment contracts, works agreements, pay agreements). With the support of a manager, they are able to find appropriate solutions to relatively complex disputes between employer and employees and their representatives, and to communicate effectively with works councils, arbitration services, employer federations, trade unions, employment lawyers and industrial tribunals. Social skills Students acquire team skills, discussion skills and critical abilities by examining case studies in a team environment, developing common solutions and presenting their findings and results in a whole-group context. They are able to take labour-law situations and analyse them from a variety of perspectives (employer / employee). Through their encounters with practitioners they acquire basic experience in dealing with the different interest groups they are likely to encounter in labour-law environments. Method skills Through resolving matters of labour law in cases of medium to advanced complexity, students become versed in the correct application of the structures of legal thought, reasoning and action. Personal skills Students are aware of the implications of action taken within a labour-law framework and can take account of these when selecting appropriate legal solutions while at the same time giving consideration to the personal interests of the employee and the business aims of the company. Content • Advanced individual labour law o Employment contract law o Rights and obligations of employers and employees o Employment termination o Selected protection laws • Collective labour law o Industrial relations law o Collective agreement law and industrial disputes
o Co-determination at company level • Conflict management with legal instruments o Main features of the industrial tribunal process o Mediation in labour law Literature Required reading Arbeitsgesetze, latest edition, Beck-Texte im dtv Senne, Arbeitsrecht, Munich 2011 Hromadka/Maschmann, Arbeitsrecht Band 2, Berlin 2010 Additional recommended reading Hromadka/Maschmann, Arbeitsrecht Band 1, Berlin 2012 Löwisch/Caspers/Klumpp, Arbeitsrecht, Munich 2012 Marschollek, Arbeitsrecht, Münster 2012 Marschollek, Kollektives Arbeitsrecht, Münster 2012 Schaub, Arbeitsrechts-Handbuch, Munich 2011 Teaching and learning methods Seminar tuition Lectures Case examples Exercises Type of examination / Requirements for the award of credit points
Written class exercise:
Other information
-
duration 90 minutes
ECTS Credits
Workload
Course language
2
60 hours
German
Contact/attendance time: 30 h Additional work: 30 h
Course number
Course name
35b 4
Human Resource Information Management (Personalinformationsmanagement)
Code PIM Lecturer Prof. Dr. Falter
Semester
Number of WSH
Module offered
8
2
Every academic year (SS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes Students learn about matters specific to communication and information in HR management, and can evaluate and apply options and opportunities for IT support in this field. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students can analyse the main HR processes by reference to KPI's (quality, costs etc.) and propose and describe possible optimisation measures (e.g. IT, skills, motivation etc.). They are familiar with essential tools (e.g. templates, IT, methods etc.) and can judge when to use them. Students are able to evaluate opportunities for the use of IT support. Social skills Students can give and receive feedback with professionalism. Method skills Students acquire and are able to deploy advisory skills (e.g. dealing with employee expectations, clarifying job content etc.). They can examine case studies with the aid of cooperation platforms. Personal skills Students are aware of their personality traits and can use them to good effect in a work environment, in communication and in dispute resolution. Content •
Overview of management information systems / socio-technical systems (business partner)
•
Overview of HR processes, personnel data (specifically skills) and indicators (KPI's)
•
Focus on skills management process (organisational development/personnel development)
•
The market, including selection methods
•
Staff surveys and motivation management
•
Information sources for HR management
•
Data protection and data integrity
•
The role of employee representatives in the use of IT systems
•
Communication in HR, incl. communication within the company
Literature Required reading Slides available on the learning platform Additional recommended reading Heinrich Lehner, Informationsmanagement, 8th ed. Teaching materials Lecture notes Current literature on the selected topics depending on the subjects of course assignments/presentations Teaching and learning methods Lectures on information management structures and contexts Project work and presentations by students on focus topics (seminar) Case studies to apply the theoretical input
Personality analysis Seminar-style tuition, exercises Type of examination / Requirements for the award of credit points
Course assignment
Other information
Motivation analysis
Presentation
ECTS Credits
Workload
Course language
3
90 hours
German
Contact/attendance time: 30 h Additional work: 60 h
Module number
Module title
35c
Study Option International Marketing Management (Schwerpunkt Internationales Marketingmanagement)
Code MA
Semesters
Number of WSH
Module offered
7/8
12
Every academic year
Module coordinator Prof. Dr. Woerz-Hackenberg
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
Prof. Dr. Leffers Lecturers Prof. Dr. Woerz-Hackenberg Prof. Dr. Weissman Prof. Dr. Wolfrum Dipl.-BW Langhammer
1) International Marketing Management
Course segment 2
2) International Market Research 3) Retail and Service Marketing
Learning outcomes
The International Marketing study option extends the marketing knowledge acquired in Course Period 2 to allow students to gain an ability to independently apply marketing methods and develop and implement marketing concepts in practice.
Content
Marketing methods and marketing tools in an international and intercultural environment, including market segmentation, positioning, product, brand and portfolio management, pricing and promotion as well as the extension of marketing to relevant areas such as digital media and sustainability Methods and tools of marketing research focussing on international and intercultural markets and relevant issues Marketing strategies of trading and service companies, instruments of commercial and service marketing, as well as electronic media, especially e-commerce, e-shopping and e-procurement
Usability for other modules/courses
Can be used for the Business Administration course.
Type of examination / Requirements for the award of credit points
3 written examinations Duration: 120 minutes each
ECTS Credits
Workload
15
450 hours Contact/attendance time: 180 h Additional work: 270 h
Weighting of the grade in the overall grade 15
Number of course
Course title
35c 1
International Marketing (Internationales Marketing)
Code
Semester
Number of WSH
Module offered
7
4
Every academic year (WS)
IMA Lecturers Prof. Dr. Woerz-Hackenberg
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Dipl.-BW Langhammer Learning outcomes The course familiarises the students with theoretical and practical aspects of international marketing. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students gain a detailed knowledge of marketing theories and marketing tools in an international and intercultural environment. Social skills Students are able to analyse, evaluate and discuss marketing theories and present their applications appropriately to others. Method skills Students can take decisions in the area of marketing management und evaluate the outcomes of those decisions. Personal skills Students acquire discussion skills through working together in groups. They learn to exercise constructive criticism and to present their outcomes in a professional way. Content •
Marketing and International Marketing Strategies
•
Analysing the Marketing Environment
•
International Segmentation
•
International Product Management
•
International Pricing Strategies
•
The International Promotional Mix
•
Digital and Social Media Marketing
•
Sustainable Marketing
•
International Brand Management including Brand Positioning, Brand Development and Brand Relationships within portfolios
Literature Required reading Slides and material handouts Recommended reading Frances Brassington and Stephen Pettitt: Principles of Marketing, Financial Times Prentice Hall - Pearson Educa-
tion, 2011 Philip Kotler and Gary Armstrong: Marketing – An Introduction, Pearson Education/Prentice Hall, 10th ed. 2011 (Global Edition) Sean de Burca, Richard Fletcher and Linden Brown: International Marketing - an SME Perspective, Financial Times Prentice Hall – Pearson Education, 2004 Massaki Kotabe and Kristiaan Helsen: Global Marketing Management, John Wiley & Sons, 2010 Teaching and learning methods Seminar-style tuition with group exercises Presentation by lecturer using PowerPoint and slides – occasional handouts, lecture notes will be available Independent project work by students on specific aspects of the lecture Guest lecture Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
Course language
5
150 hours
English
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course title
35c 2
International Market Research (Internationale Marktforschung)
Code IMF
Lecturer Prof. Dr. Wolfrum
Semester
Number of WSH
Module offered
8
4
Every academic year (SS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes The focus of the course is to communicate an understanding of the methods of market research. By the end of the course students can define the volume and type of information needed for a specific decision problem, and decide how to source that information. Students are familiar with the specific problems of international and intercultural markets and the impact on market research. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject and method skills Students gain detailed knowledge of the problems and methods of market research in an international and intercultural context. They are able to prepare, organise and execute a specific empirical project, and can evaluate the instruments and techniques which are offered by the market research industry (e.g. test marketing, panel research).
Social skills Students are able to reason and present their viewpoints convincingly in planning and decision making processes. Personal skills Students acquire discussion skills through working together in groups. They learn to exercise constructive criticism and to present their outcomes in a professional way. Content Topic 1 – Analysis of information need of international marketing Topic 2 – Methodical basics of international market research Topic 3 – Preparation of empirical surveys Topic 4 – Secondary research Topic 5 – Standardised instruments of the market research institutes • Panel research • Test marketing • Media analysis • Lifestyle research Topic 6 – Primary research • Specific problems in an international and intercultural context • Observation o
Relevance and methods
o
Technical support
o
Advantages and disadvantages
• Enquiry o
Relevance and methods
o
Technical support
o
Advantages and disadvantages
• Preparing a questionnaire Topic 7 – Sampling • General problems of sampling • Random and non-random samples • Sample size Topic 8 – Specific aspects of conducting a survey, of data analysis and presentation of the results Literature Required reading Recommended reading Bauer: Internationale Marktforschung, 4th ed., München 2008 Berekoven/Eckert/Ellenrieder: Marktforschung, 12th ed., Wiesbaden 2011 Böhler: Marktforschung, 2. ed., Stuttgart 2005 Eckstein: Angewandte Statistik mit SPSS, Wiesbaden 2000
Herrmann u.a.: Handbuch Marktforschung, 3rd ed., Wiesbaden 2007 Keegan/Green: Global Marketing, 6th ed., Prentice Hall 2011 Kotler u.a.: Grundlagen des Marketing, 5th ed., Munich 2011 Malhorta/Birks: Basic Market Research, 3rd ed., Prentice Hall 2009 Malhorta/Birks: Market Research, 6th ed., Prentice Hall 2009 Usunier: Marketing Across Cultures, 5th ed., Prentice Hall 2009 Teaching and learning methods Seminar-style tuition with exercises Presentation of an actual market research topic by a student Lecture with Powerpoint slides or Harvard Graphics and projector slides – handout Type of examination / Requirements for the award of credit points
Written examination
Other information
The course includes case-to-case online searches/research.
Duration: 120 minutes
ECTS Credits
Workload
Course language
5
150 hours
German
Contact/attendance time: 60 h Additional work: 90 h
Course number
Course name
35c 3
Retail and Service Marketing (Handels- und Dienstleistungsmarketing)
Code
Semester
Number of WSH
Module offered
HDM
7
4
Every academic year (WS)
Lecturer Prof. Dr. Weissman
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Learning outcomes The primary aim of the course is to provide a deeper understanding of the marketing strategies of trading and service companies. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students have a command of the theory and practice of the specifics inherent in the system. They are able to apply the classical instruments of product and service marketing as well as electronic media, especially e-commerce, eshopping and e-procurement. Social skills Students learn leadership and implementing skills and the ability to work in a team through role-play, case studies and group projects. They can give specialist presentations and deliver constructive criticism. Method skills
Students have a good command of specific methods of market research (location analysis, customer and competitor analysis, price/trade-off analyses through conjoint measurement, the Westendorp model, mystery shopping). They can analyse and appraise the value-added chain of a trading company and/or service provider. Particular emphasis is placed on brand architecture (own brands, umbrella brand concepts). Personal skills The students understand and appreciate the legal consequences of their decisions, and can incorporate them into their own value systems. Content • Functions and institutions of trade • The law of dynamics of business forms • Trends in products and services • Strategy development for trading companies • Brand strategy • Instruments of sales policy • Strategic options and development trends • e-commerce / e-business • Online shopping • Social media • City/regional marketing Literature Required reading Sets of slides Riekhof: Retail Business in Deutschland Weissman: Die großen Strategien für den Mittelstand, Campus, 3rd ed., 2011 Diverse Arbeitspapiere von Weissman zu den jeweiligen Themen Additional recommended reading Beck u.a.: Marketing, Haan-Gruiten, 2nd ed., 2008 Kotler u.a.: Grundlagen des Marketing, 5th ed., Munich 2011 Kotler u.a.: Marketing-Management, 12th ed., Munich 2007 Trade publications such as "Die Absatzwirtschaft" Teaching and learning methods Presentations Seminar and group work/role-play Type of examination / Requirements for the award of credit points
Written examination
Other information
Guest speakers/corporate videos
Duration: 120 minutes
Case studies are analysed against the business models of the Fressnapf and McFit organisations.
ECTS Credits
Workload
Course language
5
150 hours
English
Contact/attendance time: 60 h Additional work: 90 h
Module number
Module title
35 e
Study Option International Logistics Management (Schwerpunkt Internationales Logistikmanagement)
Code ILM
Semesters
Number of WSH
Module offered
7/8
12
Every academic year
Module coordinator Prof. Dr. Bick
Tuition type
Module duration
Seminar-style tuition with exercises
2 semesters
Module courses
Access requirements
Lecturers Prof. Dr. Bick
1) Dispositive and Physical Logistics
Prof. Dr. Gänßbauer
2) Quantitative Methods in Logistics
Course segment 2
Prof. Dr. Haldenwang Learning outcomes
Students learn about the importance of logistics for a company based on a fundamental knowledge of materials and manufacturing economy. Students are able to efficiently design, manage and control material, goods and information flows within defined operational situations.
Content
Dispositive and Physical Logistics Procurement, production logistics and production planning and control Distribution logistics, warehousing administration and control Packaging and disposal logistics Logistics controlling Techniques, organisational procedures and obstacles in foreign trade transactions Quantitative Methods in Logistics Forecast-driven planning of product range Range and consumption oriented supply Warehousing strategies, time and capacity planning Methods of production control Simulation of company processes, quality checks and process control OR methods
Usability for other modules/courses
Can be used for the Business Administration course.
Type of examination / Requirements for the award of credit points
2 written examinations Duration: 120 minutes each
ECTS Credits
Workload
15
450 hours Contact/attendance time: 180 h Additional work: 270 h
Weighting of the grade in the overall grade 15
Course number
Course title
35e 1
Dispositive and Physical Logistics (Dispositive und Physische Logistik)
Code
Semesters
Number of WSH
Module offered
DLO
7
6
Every academic year (WS)
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Lecturers Prof. Dr. Bick Prof. Dr. Gänßbauer Prof. Dr. Haldenwang Learning outcomes
On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Dispositive und Physical Logistics Section Subject skills Students are aware of the importance of logistics for a company based on a fundamental knowledge of materials and manufacturing. Students are able to efficiently design, manage and control material, goods and information flows within defined operational situations. By understanding the standard challenges of supply chains, they have a thorough grasp of the special importance of the interface between suppliers and buyers. Students also know the basic design principles of intra-logistics. In this context, special consideration is given to layout planning and the planning of efficient material flows. Through lectures, practical work and excursions, students become conversant with different business models and business fields within distribution logistics as well as particular demands on logistics managers. By the end of the course students are able to select and implement appropriate business models for a specific situation (certain products, certain customer requirements). Social skills Using group work, students are properly able to present results generated within a team to a specific target group. Method skills Students can understand logistical systems, analyse weaknesses and both optimise and recast them based on current scientific knowledge. Special consideration is given to the elimination of waste through changes of medium within all kinds of material and information flow designs. Personal skills By working in groups within a seminar-style course, students are able to develop and refine their ideas as part of a team (team work skills), to professionally argue their viewpoints (reasoning skills) and to present results to a specific target group (presentation skills). Foreign Trade Techniques Section The main emphasis of the course is to inform / update students on the technicalities of foreign trade in an increasingly globalised environment as it impacts our daily lives. By the end of the course students understand developments in foreign trade and can take decisions in the context of international trade policy. Learning outcomes of the module:
Subject skills Students gain a detailed knowledge of incentives for involvement in international trade, specialisation and the importance of relative prices in an international trade context. They also learn the meaning of INCOTERMS as well as terms of payments, foreign trade documents and details in customs. Social skills Students are able to reason and present their viewpoints convincingly in planning and decision making processes. Method skills Students can take decisions on foreign trade matters, and evaluate the outcomes of those decisions. Personal skills Students enhance their discussion skills through working together in groups. They learn to exercise constructive criticism and to present their outcomes in a professional way. Content Dispositive und Physical Logistics Section •
•
Procurement logistics and purchasing o
Overview of important methods
o
Design of material and information flow in procurement logistics
o
Operational procurement process
o
Procurement Marketing
Synchronised production procurement / the JIT concept o
Approach
o
Selecting parts and suppliers
o
Structure of information flow
o
Design of material flow
o
Regional carrier concept
•
Overview of tasks and functions of production logistics
•
Material flow and layout planning
•
o
Target planning
o
Planning fundamentals
o
Production concept
o
Ideal planning
o
Real planning
Distribution logistics o
o
o
Strategic tasks •
Design of distribution networks
•
Outsourcing aspects
Tactical tasks •
Determination of service level
•
Determination of safety stock at given service levels
Operational tasks •
Warehousing
o
•
•
Picking and packing
•
Transport and route planning
•
Order processing
New concepts of distribution logistics •
ECR
•
CPFR
•
CKD and SKD
Distribution logistics in the purchasing phase
Foreign Trade Techniques Section Part I: Initial Business Contact •
Motives and aims of foreign trade
•
Information gathering, advisory programmes (regional, national, EU)
•
Choosing countries in terms of political and commercial environments, industry specifics, cultural aspects
•
Customer prospecting o
Domestic and foreign trade fairs
o
Evaluating enquiries
•
Credit checks
•
Sales Channels
Part II: Tender and Contract Design •
•
•
Feasibility study o
Production
o
Packing
o
Dispatch
o
Legal aspects
o
Risks
o
Financing
The Tender o
Structure and forms of a tender
o
Product description
o
Service scope
o
Price
o
Terms of delivery
o
Terms of payment
o
Legal aspects
o
Validity period of the tender
o
Wording a tender
The Contract o
Contract contents (specific legal aspects abroad)
Part III: Processing •
Checking and logging an order
•
Production
•
Dispatch
•
Essential documents
•
Customs handling
•
o
Customs terms
o
Customs declaration
o
Customs documents
o
Customs clearance
o
INTRASTAT
Payment processing o
Document verification
o
Document submission
o
Obligation to report
Part IV: Follow-Up •
Internal follow-up o
Final costing
o
Product adaptation
•
Customer service
•
Claims handling
•
Short close-out report
Literature Required reading Lecture notes Sunil Chopra, Designing the distribution network in a supply chain, p. 123-140, 2003, Transport Research Part E Altmann, J: Außenwirtschaft für Unternehmen, Stuttgart 2002 Jahrmann, F. U.: Außenhandel, Kiel 2009 Stahr, G. (Publ.): Exportpraxis, Handbuch für den Exporteur, loose-leaf collection Recommended reading Hackstein, Rolf, PPS, 2nd ed., VDI-Verlag Düsseldorf, 1989 Kettner, Hans, Leitfaden zur systematischen Fabrikplanung, Fachbuchverlag Leipzig, 1984 Schönsleben, Paul, Integrales Logistik Management, 5th ed., Springer Verlag, Berlin, 2007 Schulte, Christoph, Logistik, 5th ed., Verlag Franz Vahlen, Munich, 2009 Schulte, Gerd, Material- und Logistikmanagement, 2nd ed., R. Oldenbourg Verlag, 2001 Vahrenkamp, Richard, 6th revised and expanded ed., R. Oldenbourg Verlag, 2007 Bernstorff, CH.: Vertragsgestaltung im Auslandsgeschäft, Frankfurt 2003 DANZAS: DANZAS Lotse 2002, Düsseldorf Detzer, U.: Gestaltung von Verträgen mit ausländischen Handelsvertretern und Vertragshändlern, Heidelberg
Deutscher Industrie und Handelskammertag (DIHK): Publications of the AHK (Chambers of Foreign Trade) www.dihk.de GTaI: Publications of German Trade and Invest, www.gtai.de Gabler Lexikon Auslandsgeschäfte, Wiesbaden 2000 Teaching and learning methods Seminar-style tuition Presentation by lecturer using PowerPoint and slides, lecture notes will be available Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
Course language
8
240 hours
German
Contact/attendance time: 90 h Additional work: 150 h
Course number
Course title
35e 2
Quantitative Methods in Logistics (Quantitative Methoden in der Logistik)
Code
Semesters
Number of WSH
Module offered
QLO
8
6
Every academic year (SS)
Lecturers Prof. Dr. Bick
Tuition type
Compulsory/Elective
Seminar-style tuition with exercises
Compulsory
Prof. Dr. Gänßbauer Learning outcomes On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students gain an understanding of quantitative methods of logistics based on a fundamental knowledge of materials and manufacturing. By using these methods, students are able to efficiently design, manage and control material, goods and information flows within defined operational situations. The main topics include network planning and the critical path method, multi-factor analysis, discounted cash flow method, process costing and logistics controlling. Other important aspects are PPC functions and their implementation in PPC systems. In addition, students understand important reasons for and the objectives, types and possible sequences of logistics contracts. Based on this knowledge, students are able to create professional tender documents (in the role of the producing company) and at the same time in the role of a logistics provider, are able to determine appropriate prices on given tender documents. Social skills Using group work, students are able to properly present the results generated within the team to a specific target
group. Method skills Students are conversant with the quantitative methods used in logistics, and can apply them to specific problems and tasks while having regard to given circumstances and objectives. Students are familiar with the principles and techniques of project management. In the context of logistics tenders therefore, they can achieve the benefits and fulfill the requirements expected by the customers until the so-called “go live”. Personal skills Using group work within the seminar-style course, students are able to jointly generate results within a team (ability to work in a team), professionally defend their positions (reasoning skills) and present results to a specific target group (presentation skills). It is important to mention here that the case studies on which students work are taken from practice. Content • Quantitative methods and tools in logistics o e. g. Critical path method o Assessment of logistics processes by monetary and non-monetary quantifiable criteria • Logistics controlling o Tasks and objectives o Basic approach o Key performance indicators and systems o Practical examples •
•
•
Production Planning and Control (PPC) o
Target system
o
Production programme planning
o
Quantity planning
o
Scheduling and capacity planning
o
Implementation and control of production
Procurement logistics o
Operational structure
o
Case study (practical example)
o
Legal aspects
Organisational aspects (Project Management)
Literature Required reading Lecture notes Recommended reading Arbeitsgemeinschaft Simulation der Gesellschaft für Informatik, Leitfaden für Simulationsbenutzer in Produktion und Logistik, latest edition Hackstein, Rolf, PPS, 2nd ed., VDI-Verlag Düsseldorf, 1989 Müller-Dauppert, Bernd, Logistik-Outsourcing, 2nd ed., Vogel-Verlag, Munich, 2009 Possekel, Marc, Ausschreibungen in der Logistik, 1st ed., Vogel-Verlag, Munich, 2008 Schulte, Christoph, Logistik, 3rd ed., Verlag Franz Vahlen, Munich, 2006
Weber, Jürgen, Logistik- und Supply Chain Controlling, 5th ed., Verlag Schäffer-Poeschel, Stuttgart, 2002 Teaching and learning methods Seminar-style tuition with a number of exercises Presentation by lecturer using PowerPoint and slides, lecture notes will be available Case study based on actual tender documents Guest lecture Type of examination / Requirements for the award of credit points
Written examination
Other information
-
Duration: 120 minutes
ECTS Credits
Workload
Course language
7
210 hours
German
Contact/attendance time: 90 h Additional work: 120 h
Module number
Module title
36
Elective Module (Wahlpflichtmodul)
Code FW
Semesters
Number of WSH
Module offered
7/8
4
Every semester
Module coordinator
Tuition type
Module duration
The Dean
Seminar-style tuition with exercises
1 semester
Lecturers
Compulsory/Elective
Course language
Compulsory
German/English
depending on the module Module courses Alternating courses from the course catalogue. Entry requirements Course period 2 Learning outcomes
Familiarity with selected subject-related knowledge areas or enhanced skills in specific applications which will support individual preparation for professional practice. On completing the module the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Depending on their selected module, students acquire in-depth knowledge and techniques in business administration. Social skills Depending on their selected module, students become proficient in working within a group and deploying specialist communication skills. Method skills Depending on their selected module, students gain a thorough command of the required presentation and moderation techniques. Personal skills Students acquire confidence in their own personalities and in their ability to tackle specialist themes and deal with interlocutors. Content Selection of a module from the course catalogue Depending on the module Literature Required reading Depending on the module Additional recommended reading Depending on the module
Teaching and learning methods Seminar tuition Presentation by lecturer using PowerPoint or slides, wall charts and current press articles Usability of this module for other modules and courses
Parts of the module can be used in the WI and BW degree courses.
Type of examination / Requirements for the award of credit points
Depending on the selected module
Other information
For example, a course assignment, or a written class exercise or both. Course to be selected from the course catalogue Enrolment through the system is a requirement Attendance compulsory depending on module
ECTS Credits
Workload
5
150 hours Contact/attendance time: 60 h Additional work: 90 h
Weighting of the grade in the overall grade 5
Module number
Module title
37
Bachelor's Dissertation (Bachelorarbeit)
Code
Semesters
Number of WSH
Module offered
7/8
-
Every semester
BA Module coordinator
Tuition type
Module duration
Chairman of the Examining Board
Private study
Preparation time 9 weeks
Compulsory/Elective
Tuition language
Compulsory
German/English
Lecturer Course lecturer Entry requirements
Students must have passed all modules in semesters 1 to 6 and have successfully completed the two internship semesters. Learning outcomes On completing the bachelor's dissertation the students will have achieved the following learning outcomes on the basis of scientific methods: Subject skills Students are able to apply a sound theoretical and methodical as well as practical approach to working unsupervised on issues of relevance to business administration within an agreed timeframe and having regard to the principles of scientific rigour. Social skills Students acquire advanced skills of cooperation and communication by collaborating with businesses or other establishments and conducting surveys and expert interviews. Students have the ability to give reasonable and reasoned responses to questions and objections, and clear up misunderstandings as necessary. Method skills Students can apply empirical research methods, approaches and instruments. They can evaluate relevant literature in a purposeful way. Personal skills Students can identify cross-references to other thematically relevant questions on the basis of themes they have previously worked on. They are able to present and argue their personal views in a reasoned and focused manner. Content • Formulating the themes to be dealt with • Operationalising the theme, or developing a working concept (provisional structure) • Conducting research (literature) • Data gathering and analysis, or literature and source analysis • Writing the scientific dissertation Literature Required reading according to topic
Additional recommended reading according to topic Theisen, Manuel, Wissenschaftliches Arbeiten, Munich, Vahlen, latest edition Huber, Karl Heinz, Anleitung für Studien- und Abschlussarbeiten, on: www.hs-regensburg.de/Fakultäten /Betriebswirtschaft/Studiensemester Praktikum/Informationen zum praktischen Studiensemester (Bachelor)/Anleitung für Studien- und Abschlussarbeiten Teaching and learning methods Usability of this module for other modules and courses
-
Type of examination / Requirements for the award of credit points
Submission of the dissertation
Other information
The workload should not exceed 9 weeks of continuous effort.
Assessment by the dissertation mentors
ECTS Credits
Workload
12
360 hours
Weighting of the grade in the overall grade 12
Module number
Module title
38
First Placement Semester (Erstes praktisches Studiensemester)
Code
Semesters
Number of WSH
Module offered
4/5
20 weeks
Every semester
PS1 Module coordinator
Tuition type
Module duration
-
1 semester
Module courses
Access requirements
Placement officer Lecturer depending on study option
1) Concurrent courses (PBLV)
Course period 2
2) Placement Learning outcomes of the module
Students become conversant with workplace practice through insights, experience and active collaboration. Their social skills are broadened by working with others in a business context. The placement offers scope for students to display their initiative, responsibility and independence. The placement semester provides an introduction to basic processes and working methods and is devoted to a distinctly occupational activity.
Module content
The placement semester is an integral part of the study course arranged by the Regensburg University of Applied Sciences offering a specific content, mentoring and concurrent theory courses. Students serve their placements outside the university. Including the concurrent theory courses, a semester usually comprises a continuous period of a minimum 20 weeks.
Usability of this module for other modules and courses
-
Type of examination / Requirements for the award of credit points
Continuous assessment
ECTS Credits
Workload
30
900 hours
Weighting of the grade in the overall grade -
Course number
Course name
38.1
Concurrent courses (Praxisbegleitende Lehrveranstaltungen)
Code
Semesters
Number of WSH
Module offered
PBLV
2
4
every academic year (Introduction block SS)
Lecturers Prof. Dr. Falter Prof. Dr. Liebetruth
Tuition type
Compulsory/Elective
Seminar tuition
Compulsory
Prof. Dr. Rothfelder Hager M.A. Learning outcomes Introduction block (PBLV): Preparation for the placement semester (at the end of semester 2) Method skills Students understand the prime importance of the placement. They are able to appraise the methodical approaches of a business by reference to a model (products, organisation, processes, tools, skills, corporate culture). Students know which information the placement report and the description of the host countries should contain. Subject skills Students are able to evaluate the host countries in which they serve their placements with the aid of cultural dimensions. Content Depending Literature Depending on the topics Teaching and learning methods Seminar tuition Type of examination / Requirements for the award of credit points
Attendance
Other information
Attendance at the concurrent courses (PBLV) is compulsory (introduction block: 4 days at the end of semester 2 before the placement). Students may only miss one half day of the introduction block. Part of the PBLV will be held at the partner university.
Continuous assessment
ECTS Credits
Workload
Course language
4
120 hours
German/English
Contact/attendance time: 60 h Additional work: 60 h
Course number
Course name
38.2
Placement (Praktikum)
Code Lecturer -
Semesters
Number of WSH
Module offered
4/5
20 weeks
Every semester
Tuition type
Compulsory/Elective
-
Compulsory
Learning outcomes Through actively experiencing work in a business of their choice, students become acquainted with areas of activity of their future study options. As well as enhancing their specialist subject skills, the placement also provides an opportunity for students to develop their personal and social skills. Content Placement Literature Teaching and learning methods Frequently: Project work, methods of project management Type of examination / Requirements for the award of credit points
-
Other information
The placement may not be served within the language area of the home university. The placement must be served in the language area of the destination university. Students are entitled and required to nominate a placement organisation to the placement office. Placement organisations which have not yet received ongoing approval must be approved by the placement officer. The following forms must be obtained before the beginning of the placement semester: • Training contract (x3 – placement organisation / university / student) • Placement report (x1 - for the university) • Placement certificate (x3 –placement organisation / university / student) All forms can be downloaded from: https://www.hsregensburg.de/fakultaeten/betriebswirtschaft/formulare.html
ECTS Credits
Workload
Course language
24
720 hours
Depending on the organisation where the placement is served
Module number
Module title
39
Second Placement Semester (Zweites praktisches Studiensemester)
Code
Semester
Number of WSH
Module offered
6
20 weeks
Every semester
PS2 Module coordinator
Tuition type
Module duration
-
1 semester
Module courses
Access requirements
Placement officer Lecturer depending on study option
1) Concurrent courses (PBLV)
Course period 2
2) Placement Learning outcomes of the module
Students become familiar with workplace practice through insights, experience and active collaboration. Their social skills are broadened by working with others in a business context. The placement offers scope for students to display their initiative, responsibility and independence. The placement semester provides an introduction to basic processes and working methods and is devoted to a distinctly occupational activity.
Module content
The placement semester is an integral part of the study course arranged by the Regensburg University of Applied Sciences offering a specific content, mentoring and accompanying theory courses. Students serve their placements outside the university. Including the accompanying theory courses, a semester usually comprises a continuous period of a minimum 20 weeks.
Usability of this module for other modules and courses
-
Type of examination / Requirements for the award of credit points
Continuous assessment
ECTS Credits
Workload
30
900 hours
Weighting of the grade in the overall grade -
Course number
Course name
39.1
Concurrent courses (Praxisbegleitende Lehrveranstaltungen)
Code
Semester
Number of WSH
Module offered
PBLV
7
4
every academic year (Final block WS)
Lecturer Prof. Dr. Falter
Tuition type
Compulsory/Elective
Seminar tuition
Compulsory
Learning outcomes Final block (PBLV): Placement follow-up in semester 7 Method skills Students apply the methods of appraising a company and the host country which they learned in the introduction block in individual and group presentations. Social skills Students gain a better insight into their own character through personality analysis, and are able to appraise both themselves and others in terms of their skills and motivation. They can use these analyses to avoid / resolve conflict and to identify potential suitable employers. Content Depending Literature Depending on the topics Teaching and learning methods Seminar tuition Type of examination / Requirements for the award of credit points
Attendance
Other information
Attendance at the concurrent theory courses (PBLV) is compulsory (final block: 4 days at the beginning of semester 7 after the placement). Students may only miss one half day each of the introduction and final blocks. Part of the PBLV will be held at the partner university.
Continuous assessment
ECTS Credits
Workload
Course language
4
120 hours
German/English
Contact/attendance time: 60 h Additional work: 60 h
Course number
Course name
39.2
Placement (Praktikum)
Code Lecturer -
Semester
Number of WSH
Module offered
6
20 weeks
Every semester
Tuition type
Compulsory/Elective
-
Compulsory
Learning outcomes Through actively experiencing work in a business of their choice, students become acquainted with areas of activity of their future study options. As well as enhancing their specialist subject skills, the placement also provides an opportunity for students to develop their personal and social skills.
Content Placement Literature Teaching and learning methods Frequently: Project work, methods of project management Type of examination / Requirements for the award of credit points
-
Other information
The placement may not be served within the language area of the home university. Students are entitled and required to nominate an placement organisation to the placement office. Placement organisations which have not yet received ongoing approval must be approved by the placement officer. The following forms must be obtained before the beginning of the placement semester: • Training contract (x3 - placement organisation / university / student) • Placement report (x1 - for the university) • Placement certificate (x3 - placement organisation / university / student) All forms can be downloaded from: http://www.fh-regensburg.de/index.php-id=2857.html
ECTS Credits
Workload
Course language
24
720 hours
Depending on company where placement is served
Int. Finance IC 4 SWS, 5 c
Int. Logistics QLO 6 SWS, 7 c
Int. Marketing IMF 4 SWS, 5 c
Int. HR AAP 2 SWS, 2 c PIM 2 SWS, 3 c
IK 4 SWS, 5 c
PPM 4 SWS, 5 c
7
IFI 4 SWS, 5 c
DLO 6 SWS, 8 c
HDM 4 SWS, 5 c
Credits
Semester 8
Bachelor Europäische Betriebswirtschaft - Modulübersicht
POE 4 SWS, 5 c
Einer der vier Schwerpunkte ist als Pflichtschwerpunkt zu wählen:
Bachelorarbeit 12 c
IRE 2 SWS, 2 c
IST 2 SWS, 2 c
30
UPS 4 SWS, 5 c
Internat. Finanzmanagement Internat. Logistikmanagement Internat. Marketingmanagement Internat. Personalmanagement
IMA 4 SWS, 5 c
IWB 4 SWS, 5 c
UK 2 SWS, 2 c
PBLV 4 SWS, 0 c
WP 4 SWS, 5 c
IUF 6 SWS, 7 c
FW 4 SWS, 5 c
5/6 Praktikum (2 x 20 Wochen, 26 c) inkl. Credits für Praxisbegleitende Lehrveranstaltungen (PBLV, Einführungs- und Schlussblock je 4 SWS, 4 c)
RW/CO 4 SWS, 5 c
PF 4 SWS, 5 c
DV 4 SWS, 5 c
FI 4 SWS, 5 c
MA 4 SWS, 5 c
WSpr 2 2 SWS, 2 c
2
SK 4 SWS, 5 c
PBLV 4 SWS, 0 c
WSpr 1 2 SWS, 2 c
WSpr 2 2 SWS, 2 c
IFR 2 SWS, 2 c
KR 4 SWS, 5 c
1
WM 4 SWS, 5 c
ITG 4 SWS, 5 c
WSpr 1 2 SWS, 2 c
WSpr 2 2 SWS, 2 c
BW 2 SWS, 2 c
BU/BI 4 SWS, 5 c
3/4
Studium an der Partner-HS Mind. 20 Credits durch RW/CO, PF, DV, FI, MA, WSpr 2 und VW Module abhängig von Partner-HS und gewähltem Schwerpunkt
BPW 4 SWS, 5 c
60
Restliche Credits
VW* 4 SWS, 5 c WE 2 SWS, 2 c VW 4 SWS, 5 c
30
60
FW 4 SWS, 5 c GR 4 SWS, 5 c
AW 2 2 SWS, 2 c
30
AW 1 2 SWS, 2 c
30
Bachelor Europäische Betriebswirtschaft - Modulübersicht Studienschwerpunkt Internationales Finanzmanagement
Studienschwerpunkt Internationales Logistikmanagement
IFI: Internationale Finanzierung IK: Internationale Kapitalmärkte IC: Internationales Controlling
DLO: Dispositive und physische Logistik QLO: Quantitative Methoden in der Logistik
Studienschwerpunkt Internationales Marketingmanagement
Studienschwerpunkt Internationales Personalmanagement
IMA: Internationales Marketing HDM: Handels- und Dienstleistungsmarketing IFM: Internationale Marktforschung
POE: Personal- und Organisationsentwicklung PPM: Personalplanung u. -beschaffung PIM: Personalinformationsmanagement AAP: Arbeitsrecht für Personalwirtschaftler
Funktionallehren
Integrative Betriebswirtschaft
Fachbezogene Vertiefung
RW/CO: Rechnungswesen und Controlling FI: Finanz- und Investitionswirtschaft PF: Personalführung MA: Marketing
IUF: Internationale Unternehmensführung UK: Unternehmenskommunikation UPS: Unternehmensplanspiel IST: Internationalisierungsstrategien
FW: Wahlpflichtfächer
Ökonomie und Recht Quantitative Methoden und IT
Wirtschaftssprache
Steuern/RW/BW
ITG: IT-Grundlagen WM: Wirtschaftsmathematik SK: Betriebsstatistik
EN: Englisch FR: Französisch SP: Spanisch
BW: Allgemeine BWL BU/BI: Buchführung/Bilanzierung KR: Kostenrechnung IFR: International Financial Reporting BPW: Business-Plan-Writing
VW: Grundlagen der Volkswirtschaftslehre GR: Grundlagen des Wirtschaftsrechts WE: Wirtschaftsraum Europa WP: Wirtschaftspolitik IWB: Internationale Wirtschaftsbeziehungen IRE: Internationales Recht VW*: Volkswirtschaft
Details zu den einzelnen Modulen können den Modulbeschreibungen entnommen werden
Sozial- u. Methodenkompetenz AW1: Sozialkompetenz AW2: Methodenkompetenz