My Export Plan An introduction to export planning and a template that exporters can use to create their own customized plan. Last Published: 8/9/2017 One key element to successful exporting is to come up with a written strategic export strategy or plan. My Export Plan is the third of three videos in our Get Ready to Export set. The video highlights several elements inherent to a solid export plan such as identifying the product or service you wish to sell, doing market research on the countries of interest, pricing of your product, and a strategy for finding foreign buyers. Finally, you will need to identify key resources to connect you with buyers, freight forwarders and other experienced exporters.
[Download Video 21MB] (http://trade.gov/videos/eb-my-export-plan-101816.mp4) Quick Links: Back to First Video in Set (https://www.export.gov/article?id=why-export)| Get Ready to Export Video Set (https://www.export.gov/article?id=Get-Ready-to-Export) | How to Export Video Series (https://www.export.gov/How-to-Export) Export Plan Elements Part I: Export Policy Commitment Statement Part II: Situation or Background Analysis Product/Service for Export Export License (if needed) Personnel and Export Organization Products/Services to Be Exported Products That Qualify Under FTAs Resources Outside the Company Industry Structure, Competition, Demand Operations Export Control Compliance Product Classification(s) Resources Inside the Company Part III: Marketing Component Identifying, Evaluating, and Selecting Markets Product Selection and Pricing Distribution Methods Internal Organization and Procedures Sales Goals (Profit and Loss Forecasts) Terms and Conditions Pricing with Consideration of Duties, Taxes Freight Costs, and Logistics Included Part IV: Tactics—Action Steps Primary Target Countries Indirect Marketing Efforts Quarterly Accomplishments Secondary Target Countries Part V: Export Budget Pro-forma Financial Statements Marketing Materials Travel Website Enhancements Trade Show Visits Other Costs Part VI: Implementation Schedule Follow-up Periodic Operational and Management Review (Measuring Results against the Plan) Addenda: Background Data on Target Basic Market Statistics (Historical and Projected) Background Facts Competitive Environment For more information on developing an export strategy, see Chapter 2 of A Basic Guide to Exporting (https://build.export.gov/build/idcplg? IdcService=DOWNLOAD_PUBLIC_FILE&RevisionSelectionMethod=Latest&dDocName=eg_main_088325).
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