Nothing in nature is unbeautiful. Alfred, Lord Tennyson
Idea Transcript
Processes, Systems,
and
Information
An Introduction to MiS Second Edition Global Edition
Earl McKinney Jr. Bowling Green State University
David M. Kroenke
PEARSON Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Säo Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Contents
Preface 15 About the Authors PART 1
25
Why MIS?
29
Chapter 1
The Importance of MIS 30 Q1 Why Is Introduction to MIS the Most Important Class in the Business School? 31 How Can I Attain Job Security? 33 How Can Intro to MIS Help You Learn Nonroutine Skills? 34 Jobs 36 What Is the Bottom Line? 37 Q2 What Is MIS? 38 Processes, Information Systems, and Information 38 Management and Use 38 Achieve Strategie; 39 Q3 How Does MIS Relate to Organizational Strategy? 40 Q4 What Five Forces Determine Industry Structure? 40 Q5 What Is Competitive Strategy? 42 Q6 How Does Competitive Strategy Determine Value Chain Structure? 43 Primary Activities in the Value Chain 43 Support Activities in the Value Chain 44 Value Chain Linkages 44 • MIS INCLASS 1: Industry Structure Competitive Strategy - Value Chains •••> Business Processes