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THE STRENGTH-WEAKNESSOPPORTUN ITIES-THREATS (SWOT) ANALYSIS OF PEN

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World Applied Sciences Journal 10 (Special Issue of Tourism & Hospitality): 136-145, 2010 ISSN 1818-4952 © IDOSI Publications, 201 Strength-weakness-opportunities-threats Analysis of Penang National Park for Strategic Ecotourism Management Chern-Wern Hong and Ngai-Weng Chan Geography Section, School of Humanities, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia

Abstract: The Penang National Park (PNP), formerly known as Pantai Acheh forest is one of the few natural heritages in Northern Penins

Corresponding Author: Geography Section, School of Humanities, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia, E-mail: cwho 136

World Appl. Sci. J., 10 (Special Issue of Tourism & Hospitality): 136-145, 2010

countermeasures as outcome, `strength' could be maximized to overcome weaknesses. Similarly, opportunities are maximised and threats m

national park on the month of April 2003. The PNP was also the first protected area which was legally gazetted under the National Park Fig. 1: Location of Penang and Penang National Park Source: http://www.malaysia-maps.com/ 1 2 www.emeraldinsight.com/1755-425X.htm [Accessed September 2010] http://www.fao.org/forestry/4302/en/ [Accessed March 2009] 137

World Appl. Sci. J., 10 (Special Issue of Tourism & Hospitality): 136-145, 2010

Although some of the area has been logged, most of the area in the park is hilly which makes logging difficult. At the moment about 70

countries. In Malaysia, SWOT analysis was carried out locally in Matang Mangrove forests as a potential ecotourism site (Ayob6). SWOT 3 4

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