In principle the leaflet applies to newly to be erected businesses, taking into ... adverse effect on the struc- tural separation realised with firewalls and com- ..... 6 Design. Firewalls must be constructed without offset through all storeys. Compl
MARKETING MANAGEMENT A STUDY OF BRAND 1 EXECUITIVE SUMMARY The following project represents the report on the coco cola. This project includes y Brand·s over view y 4 P·S of brand y The analysis of internal and external environment. y Strategic analysis of the market and the position of the brand in the market. y Walls Products in Pakistan y The objectives set by the brand with respect to the different products. y Distributional strategy of wall·s. 2 HISTORY OF WALLS- A UNILEVER HEART BRAND UNILVER IS THE WORLD LARGEST MANUFECTURER Unilever is the world's biggest ice cream manufacturer; with an annual turnover of ½5 billion. Wall's is the brand name of Unilever's Heart brand ice cream business, used originally in the United Kingdom. LAUNCH OF HEART BRAND Though Unilever has been selling ice cream globally for years, the Heart brand was launched in 1999 (and slightly modified in 2002) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing. HEART BRAND IN PAKISTAN In Pakistan the Heart brand is called Wall·s and it is one of the most active players in the market and is striving to offer lighter, healthier products as well as providing old favorites, hence catering to a variety of diverse tastes. 3 MISSION STATEMENT ´TO PROVIDE BEST QUALITY AND CAPTURE MARKET LEADERSHIPµ. WALLS have enlightened its mission statement in different manners for their consumers. Have a look at some of them: ´The Wall·s brand stands for a good time. From affordable treats to premium indulgence, to hanging out with friends and sharing precious family moments; Wall·s adds to the simple pleasures in daily life.µ ´Wall·s ice creams wrapped with fun, laughter and good times.µ ´Adding vitality to life- responsible about good nutritionµ ´Taste good, feel good and get more out of life.µ 4 VISION OF WALLS ´WHEN YOU MEAN ICE-CREAM YOU MEAN WALLS.µ Taste the fun side of life Mention ice cream and most people think of the Heart brand. The brand with the big red heart logo is behind many much-loved ice cream classics ² from indulgent treats like Magnum and Cornetto. Making you happy Few foods are guaranteed to put a smile on people's faces like ice cream and wall is one of those. OBJECTIVE OF WALLS: To maximize profit: WALLS is capturing its market for the last 15 years and thus earning the highest profit with respect to its competitors. Its profit is increasing every year and thus gaining loyalty of its customers. To capture greater market share: WALLS acquire about 68% of total market share of Pakistan. To stay as market leader: Wall·s is the largest player in the Pakistan ice cream market. It is acting as a market leader and thus earning highest revenue in market. To earn goodwill and good reputation for the company: WALLS is providing its customer the best quality product in a wide range of taste, flavor and thus getting pleasure and thus maintaining their loyalty status. 5 MARKETING STRATEGIES µMarketing strategies is the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships.µ Marketing strategies for achieving the objective of company The company is investing a large amount in every deserving factor of marketing mix and different segments because walls is financially very sound and thus getting more market share at high percentage. They have managed their budgets well and have developed a system of monitoring the budget allocation against