단일 플랫폼기반 정보분석환경의 제공 - SAP Analytics 이철 / Business Analytics APR 08, 2014
Agenda 1. 2. 3. 4. 5.
SAP Analytics를 이용한 Business Transformation 사례 왜 단일 플랫폼기반 정보분석환경이 중요한가? SAP Analytics Platform Roadmap Why SAP Analytics Platform
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어떻게 하면 “Formula 1” 경주에서 우승확률을 높일 수 있을까?
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McRaren
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어떻게 하면 이탈율을 감소시키고, 인당 수익성을 증가시킬 수 있을까?
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SAP Analytics with HANA 적용한 기업들의 공통점은? Transformation : 새로운 아이디어를 비즈니스에 적용 실시간/대용량 데이터처리 및 분석
고급분석기법을 활용
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Inefficiencies Analysts:
Talent Shortage
High Latency Order Processing
Operational Reporting
Planning
Usability Shortcomings
Model Proliferation RT Risk & Fraud
Trend Analysis
Sentiment Analytics
Lack of Visualization
Predictive Analytics
Pattern Recognition
Spatial Processing
Predict Monitor Cache
Communicate
Cache
Cache
Cache
Cache
Cache
Analyze Explore Report Data Stores Integrate/Load Staging 1
Clean-Data Quality Collect Transact
0
Business & IT:
Operational Datastore
Data Warehouse
Fragmented Point Solutions
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Sensors
Lack of Decision Support
Mobile
Archives
Social & Text
Segregated Organization Structure
Geo-Spatial
Lack of Data Governance Strictly Confidential
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Challenges and Solution 기존 Analytics의 문제점 현업사용자가 사용하는데 너무 많은 지식을 요구함 목적별 단절된 분석시스템 느린 처리속도
필요한 기술적 요구사항 현업사용자도 이용 가능한 쉬운 사용성 지원 대용량 데이터에 대한 빠른 처리성능 보장 실시간 처리
실시간 데이터를 반영하지 못함 In-Database Analytics 기간계, EDW, 분석계로의 대용량 ETL
데이터 저장 - 분석 – UI에 대한 통합성
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HANA is more than just a database 단일 플랫폼에서 모든 정보분석의 처리 Platform SAP HANA Platform
Development Platform(River, XS Engine…) In-DB Business Logic(BFL)
In-DB Predictive Analytics
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Visualization
In-memory Database(Columnar, Real-time …)
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Predictive Analytics in SAP HANA Platform SAP Predictive Analysis
SAP InfiniteInsight
SAP and Custom Applications
SAP BusinessObjects BI Platform
SAP HANA Platform R
Embedded R
Predictive Analysis Library
Text Processor
Lumira Server
InfiniteInsight Function Library
Netbase (Web Browser)
NETBASE Cloud Service
Data Service SLT
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ESP
Text Data Processing
DQ Transforms
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PAL(Predictive Analysis Library) SAP Predictive Analysis
SAP InfiniteInsight
SAP and Custom Applications
SAP BusinessObjects BI Platform
SAP HANA Platform R
Embedded R
Predictive Analysis Library
Text Processor
Lumira Server
InfiniteInsight Function Library
Netbase (Web Browser)
NETBASE Cloud Service
Data Service SLT
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ESP
Text Data Processing
DQ Transforms
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PAL(Predictive Analysis Library) In-DB Mining Library in SAP HANA Fast Massive Parallel Processing GUI Interface
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데이터 준비 이상치 검출 통계 시계열 예측 군집분석 연관성 분석 사회관계망 분석 ... Strictly Confidential
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PAL(Predictive Analysis Library) 1. 팔레트에서 Mining Node를 Modeler로 Drag & Drop 2. HANA Table을 Input Node로 Drag & Drop 3. Input 및 Mining Node의 속성 선택 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
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HANA Embedded R SAP Predictive Analysis
SAP InfiniteInsight
SAP and Custom Applications
SAP BusinessObjects BI Platform
SAP HANA Platform R
Embedded R
Predictive Analysis Library
Text Processor
Lumira Server
InfiniteInsight Function Library
Netbase (Web Browser)
NETBASE Cloud Service
Data Service SLT
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ESP
Text Data Processing
DQ Transforms
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HANA Embedded R 1.
R - 오픈소스 통계 언어
2.
어떤 제품보다도 가장 많은 통계 / 마이닝 / 최적화 알고리즘 - 약 4,000 개
3.
R연동모듈을 HANA에 내장
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Lumira Server SAP Predictive Analysis
SAP InfiniteInsight
SAP and Custom Applications
SAP BusinessObjects BI Platform
SAP HANA Platform R
Embedded R
Predictive Analysis Library
Text Processor
Lumira Server
InfiniteInsight Function Library
Netbase (Web Browser)
NETBASE Cloud Service
Data Service SLT
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ESP
Text Data Processing
DQ Transforms
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Lumira Server
HTML 5 Front End
SAP Lumira Server Visualization Service
Search
Analysis
Repo
HANA XS Engine
HANA Services ( Calc / Data Store, etc.)
HANA DB
SAP HANA or SAP HCP © 2014 SAP AG or an SAP affiliate company. All rights reserved.
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InfiniteInsight SAP Predictive Analysis
SAP InfiniteInsight
SAP and Custom Applications
SAP BusinessObjects BI Platform
SAP HANA Platform R
Embedded R
Predictive Analysis Library
Text Processor
Lumira Server
InfiniteInsight Function Library
Netbase (Web Browser)
NETBASE Cloud Service
Data Service SLT
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
ESP
Text Data Processing
DQ Transforms
Strictly Confidential
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InfiniteInsight
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InfiniteInsight 통계지식이 많지 않은 현업사용자가 데이터 마이닝을 업무에 쉽게 적용 및 활용하기 위한 솔루션 분야 CRM
업무 Segmentation Clustering Cross/Up sell
이탈방지모형 Manufacturing
수요예측 공정분석 이상현상탐지 설비예지보전
금융
사기방지모형 신용평가모형
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InfiniteInsight 500개 이상의 고객에 의해 검증된 솔루션
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InfiniteInsight 마이닝 모델링 시간을 획기적으로 감소
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InfiniteInsight - 오바마 선거캠프 빅데이터 분석 Challenges : 보다 효율적인 의사결정을 위해 데이터와 분석기법을 활용하기를 원함 캠페인에서 일어나는 모든 사항에 대한 측정 모금 및 자원봉사자 등과 관계 있는 모든 데이터에 대한 분석 방대한 데이터에 대한 신속한 분석
Result :
적시의 정확한 타켓팅을 통한 투표율 향상 정확한 타켓팅을 통한 기금모집의 극대화 투표자 군집분석을 통한 타케팅 전략활용 지지자들에 대한 개인화 전략 수립
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[시카고의 오바마 선거운동 본부에 있는 "동굴"]
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SAP Predictive Analytics for the entire user spectrum Skillset Level
None
Low
Medium
High
LoB & Business Users
Business Analysts Business Analysts
90%
3-10%
0.1%
SAP Data Science
SAP Predictive RDS Preconfigured industry & LOB content to accelerate predictive projects
Lumira Server
Data Scientist
InfiniteInsight
Industry expertise, science-based service & performance & predictive analytics
Predictive Analysis
PAL
R Integration
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Roadmap HANA Platform Capability 향상 SAP Predictive Analysis 1. 15 Release
KXEN 인수
Q4, 2013 Q3, 2013
HANA – Infiniteinsight 모듈 통합 HANA – PAL, R 성능향상
Q2, 2014
Q1, 2014
KXEN SAP Infiniteinsight 제품군 통합
Q4, 2014 Q3, 2014
SAP Predictive Analysis와 Infiniteinsight의 통합버전
HANA PAL Algorithm 추가 (SVM, Statistics Function…)
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마치며… SAP Analytics는 이전에는 할 수 없었던 새로운 비즈니스 기회와 향상된 인사이트를 제공하는 솔루션입니다. Integration ERP/Legacy/ Unstructured Data Real-time Actionable Business Insights
Value of SAP Analytics with HANA
In-DB Analytics Deep Behavior and Pattern Analysis © 2014 SAP AG or an SAP affiliate company. All rights reserved.
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Thank you Contact information:
Chul Lee Presales Principal
[email protected] © 2014 SAP AG or an SAP affiliate company. All rights reserved.