Senior Digital Marketing Specialist Job Description - - Nonin Medical [PDF]

This position does not have direct reports. In addition, the Senior Digital Marketing Specialist is responsible for deve

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Idea Transcript


Senior Digital Marketing Specialist Job Summary Nonin Medical, Inc. is a rapidly growing international medical device manufacturer that has been designing and distributing high quality medical monitoring devices since 1986. Headquartered in Plymouth, MN, we offer a rewarding work environment with global opportunities while maintaining a small company, employee-focused atmosphere. We are currently searching for a Senior Digital Marketing Specialist to join our Marketing team. The Senior Digital Marketing Specialist is responsible for the planning, design, optimization maintenance, measurement and reporting of Nonin Medical’s websites, ecommerce, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads, improve customer service, increase ecommerce and offline sales, and deepen customer engagement across all lines of Nonin business. You will provide influential leadership to our Marcom, IT, Sales, Marketing, Regulatory, and Executive team members, as well as outside agencies and vendors, in order to achieve this objective. This position does not have direct reports. In addition, the Senior Digital Marketing Specialist is responsible for developing, managing, implementing, measuring and reporting on other marketing communications projects, as assigned by the Director of Corporate and Marketing Communications, to support Nonin Medical’s Operating Plan objectives.

Essential Duties and Responsibilities: Adhering to Nonin digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Nonin digital-marketing related activities including nonin.com, social media sites, microsites and digital marketing campaigns Manage Nonin’s sales and marketing presence on amazon.com and other ecommerce channels Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO Analyze and report on customer behavior insights to improve nonin.com Manage e-mail marketing programs, lists, imports, and permissions Conduct landing page and e-mail campaign tests Coordinate online sales and marketing events, such as webinars Develop and write digital content and maintain content publishing editorial calendar Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners Develop creative briefs to give the internal creative team and agencies clear direction Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Nonin branding specifications Ensure digital design is optimized for branding, impact, SEO, web development, etc. Comply with Regulatory routing, documentation and archiving standards Identify opportunities for applying new technologies, digital products and services to online campaigns

Qualifications: Minimum 1. Required Education & Experience:: Bachelor’s degree in marketing, communications, journalism or related field Minimum 5 years of progressive digital marketing experience required, including ecommerce experience Minimum 5 years of marketing communications project management experience 2. Required Knowledge, Skills & Abilities:: Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs. Portfolio demonstrating work, analytics and metrics will be required as part of the interview process. Strong digital copywriting, design, content marketing, and verbal communication skills required Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers Preferred: 7+ years relevant experience in online marketing and ecommerce, including amazon.com Experience with LiveChat, Website Alive, Velaro or other click-to-customer-support website software solutions Understanding of outbound/inbound marketing principles Experience in website management/basic HTML/content management systems Understanding of user-design, graphic design and interface principles and responsive and mobile design Fluent in Google Analytics software Ability to interpret and apply brand standards to online marketing initiatives Strong ability to present digital marketing concepts and receive feedback Strong attention to detail and meeting deadlines Deep interest in keeping up with digital trends that can positively impact our business Prior marketing communications or digital marketing experience in a medical device, pharmaceutical or healthcarerelated environment. International experience. Experience with Marketing (Marketo, etc.), Customer Relationship Management Systems, email management systems such as Constant Contact or Exact Target) B2B and B2C digital marketing experience

Physical Requirements: Sits/stand/walk 8 hours/day

Qualified candidates can mail, e-mail, or fax resume and salary requirements to: Nonin Medical, Inc. Attention: HR Department 13700 1st Avenue North Plymouth, Minnesota 55441-5443 E-mail: [email protected] Fax: 763-201-7123

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