Idea Transcript
e-APEX
UPDATE
October- December 2015
APEDA
SHOWCASING INDIA FOOD PRODUCTS
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APEDA’s e-Governance initiatives towards improving “Ease of Doing Business” in India
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he Government of India is aggressively promoting the concept of “Make in India” towards development of the nation. The Government is taking up a number of new measures and initiatives to improve the Ease of Dong Business in India.
The emphasis has been on simplification and rationalization of the existing rules and introduction of information technology to make governance more efficient and effective. APEDA has always been a pioneer in making use of information technology for the promotion and development of exports from India. APEDA has undertaken a slew of initiatives during the last three months to enhance the existing eGovernance systems and introduce new online facilities for the benefit of stakeholders.
Major Initiatives in April- September 2015
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Paperless application and issuance of RCMC Paperless application and issuance of RCAC Paperless application and issuance of Certificate of Export Registration of Okra farms through HortiNet Registration of Mango Orchards through Mangonet A Redesigned website conforming to the suggestions of IBEF
APEDA’s website has been redesigned using a responsive and user friendly design, to project APEDA with the right positioning among trade stake holders and provide seamless experience across devices. This will ensure all the EPC’s websites to have a uniform design and content structure which will allow ease of content search and good search engine rankings. These measures have already started showing results, further cutting down the time spent by stakeholders & paper work;
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Apply and Get RCMC Online – Making it easier for an Entrepreneur to Start Exports from India
ow one does not have to visit APEDA for registration as Member – Exporter and collect RCMC Certificate. Prospective members can now submit online application along with the fee and required supporting documents thereby reducing the requirements for visiting APEDA office for submission of manual applications and collecting the RCMC certificate. With the introduction of digital signature and payment gateway, APEDA is now generating and issuing certificates for RCMC using digital signature which can be downloaded by the member online using user ID and passwords provided to them during application.
Paperless Application & Issuance of RCAC
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oving over from Manual printing and issuance of RCAC, APEDA has achieved 100% digitization by enabling online payment gateway and digital signatures. Earlier Exporters used to make payment offline, submit supporting documents in person and send their representatives to collect the certificates from APEDA office or wait for the post to arrive. Now they can not only submit their application online and make payment but also receive the certificates online within minutes of applying, digitally signed by APEDA official; this has reduced the processing time for RCAC issuance and precious man-hours of exporters substantially.
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Paperless Application and Issuance of Certificate of Export
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eanut.net already has integrated processing units, laboratories and APEDA into a single window system for certification of peanut exports. Doing away offline payment system, APEDA has now enabled online payment gateway and issues digitally signed Certificate of Export to exporters for peanut products, moving towards an era of electronic documents exchange for international trade. Exporters can download the certificates at their end thereby reducing the time to collect the physical copy of the certificates.
Registration of Farmers & Orchards through Hortinet
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nother small step towards ensuring quality exports, first phase of Hortinet has been launched covering Okra in Vegetables and Mango in Fruits. Registration of farmers for these products by state horticulture departments has been started and the system is already operational in Maharashtra and Karnataka, with other state governments likely to join soon. Soon the entire certification and traceability system shall be launched for all stake holders, from pack houses to phyto-sanitary department.
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APEDA is Continuing to Work on Improving the Ease of doing Business in India
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o continue with new initiatives on a regular basis, APEDA is already undertaking the following eGovernance initiatives to be launched in the near future for the benefit of exporters and other stake holders: Initiatives Under Progress for launch in the near future
• Public Grievance Monitoring System • Paperless Processing and disbursement of Transport Assistance Schemes • Complete revamping of Tracenet system for monitoring of production, processing and export of organic corps, aquaculture and livestock products. • Monitoring of Rapid Alert System for Food and Feed (RASFF) • Online application and issuance of Unit recognition certificate for Meat Processing Units, Pack houses and Peanut Processing Units. Apart from these, APEDA is also embarking on more eGovernance initiatives for promotion of exports and stakeholders development.
EIC Health Certificate for Processed Food required only if needed
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he export of processed food items was hitherto subject to issuance of Health Certificate by EIC. APEDA’s efforts have resulted in a positive change in this direction. and EIC has now issued an advisory to the effect that EIC will issue Health Certificate only in case where importing countries require it. In cases where importing country does not require Health Certificate, exporter will have to produce a letter from importer that this certificate is not required and submit it to the Customs authorities at the port of shipment.
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Basmati Rice – The Scented Pearl from India
he export of Basmati rice has shown significant increase in last few years going up from about 7 lakh MT in 2000 to over 37 lakh MT in 2015. The area and production has also increased during this period and as per crop survey, the production during kharif 2015 is estimated to be about 87 lakh MT of Basmati Paddy. ‘BASMATI’ is special long grain aromatic rice cultivated in a particular geographical region of the Indian subcontinent for millennia with a recorded history of over 200 years. In view of its unique cooking and eating properties, Basmati is perceived as one of the premium kind of rice in different parts of the world. Amongst the food and restaurant industry around the world, Basmati Rice occupies a unique space as premium rice. The supremacy of Basmati rice over other kinds of scented and non-scented rice is attributed to its unique and delicately balanced combination of a number of unique characteristics such as long slender kernels with high length breadth ratio, an exquisite aroma, soft texture, delicate curvature, intermediate amylase content, high integrity of grain on cooking and linear kernel elongation with least breadth wise swelling on cooking. Cooked grains of Basmati rice are characteristically free flowing rather than sticky, as with most long grain rice. Cooked basmati rice can be identified by its exclusive fragrance, delectable taste & pleasant mouth feels. These unique characteristics are attributable to the various natural and human factors involved in the sowing, harvesting and processing of Basmati Rice.
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During the years 2013 and 2014 the higher demand from Iran led to a price increase reaching the peak level of USD 1400 per MT (about 35% higher than normal price range). However, subsequent to ban by Iran on issue of import permits in October 2014 the prices went down to USD 850 per MT. The increase in area and production of Basmati Paddy during 2014 Kharif also contributed to drop in prices. Now, by the end of 2015-16 the price level of USD 1000 – 1050 is expected to be restored. The most important factor that influences international price of Basmati rice is the average global price of rice. If price of Thai – 100% Grade B , FOB Bangkok, is taken as bench mark, Basmati rice price ranges between 2.5 to 3 times. For example price of Thai – 100% Grade B , FOB Bangkok as on September 25, 2015 is quoted by International Grains Council is USD 355 per MT. As per export contracts registered with APEDA during September 2015 the average FOB for Basmati rice is USD 915 per MT (2.57 times). This price one year ago was USD 453 per MT for Thai – 100% Grade B and USD 1150 per MT for Basmati rice (2.53 times). Basmati rice continues to be one of the major agro products of export from the country. The quantity of export has gone up by about 17% during the April- August 2015 with exports to about 155 countries. The export prices of Basmati rice and accordingly of the paddy for farmers are influenced by overall global food price trends and increase/decrease in supply, same as in the case of most other agro products. APEDA promotes the export of Basmati rice along with other agro products monitored by it through participation in about 12 international food fairs every year in different parts of the world. Application for registration of Basmati rice as a Geographical Indication (GI) is at advance stage. For protection of Intellectual Property vested in term ‘Basmati’, unauthorised and deceptive use of the term is opposed both in India and foreign jurisdictions. Basmati Export Development Foun- dation (BEDF) has been founded and registered as a society to strengthen the supply chain and increase awareness about good agriculture practices to ensure that Basmati rice from India meets the standards of importing countries in respect of food safety such as maximum residue levels of pesticides, mycotoxins and heavy metals.
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Outreach Programmes of APEDA
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PEDA is conducting Outreach Programmes as one of the important activities in various parts of the country APEDA has five regional offices in Mumbai, Bangalore, Hyderabad, Kolkata and Guwahati, however, considering agriculture is vast activity being practiced all over the country, stake holders such as agriculture exporters, farmers, service providers, trade associations, government agencies need to be sensitized and brought at common platform for deliberating on common issues and availing benefit of APEDA schemes & its activities. On the one hand the objective of conduct- ing these programmes is to reach to the stakeholders to disseminate the information about APEDA Schemes and activities and on the other hand these programmes are also serving as a platform to compile and resolve the trade issues relating to a specific product or a particular region. These programmes are also helping in increasing awareness about product quality, Good Agriculture Practices, Good Manufacturing Practices, Food Safety and Hygiene Standards. Further, these programmes are also being utilized as a common meeting point for farmers and exporters, service providers and other stakeholders to work in an integrated manner bridging the gaps.
Apart from In-house resource knowledge within APEDA regarding its schemes; products and differ- ent processes involved, APEDA also invite representatives of organizations such as DGFT, FSSAI, EIC, Marketing Boards, etc. Participants get opportunity to know Government policies and procedures for export; trade promotion assistance; export procedures; product approval; product standards; inspection of units and other schemes of various Central and State Government agencies. Further, since these programmes are also region specific, the issues of importance to particular regions are specially addressed whether it is infrastructure needs; quality; logistics; procedural issues related State or Central Government. We have received encouraging response from all the stakeholders. APEDA has identified about 20 outreach programmes to be conducted at various locations in the country in the year 2015-16. Outreach programmes in Mumbai, Chandigarh, Jaipur, Mahuva, Guwahati, Patna and Nagpur have already been conducted. Similar programmes are planned in Bihar, NE Region, West Bengal, Chhattisgarh, Jharkhand, Odisha, Haryana, Punjab, J&K, Utta- rakhand, Himachal Pradesh and U.P during the year.
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Outreach Programme in Chandigarh
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PEDA organized the outreach programme at CII, Chandigarh on 1st July, 2015 with the objective to disseminate the information about its financial assistance schemes and initiatives taken for development and promotion of agriculture export and also to resolve the trade issues specific to products and the region. The eminent speakers emphasized that despite India being amongst major producer of several commodities, is lagging behind in value addition to processed foods and there is a strong need for shift from commodities exports to value added products exports. The program was attended by Government officials, Exporters, Farmers and other stakeholders. Shri Suresh Kumar, Additional Chief Secretary, Government of Punjab was the Chief Guest. APEDA was represented by Shri Krishan Kumar, Chairman, Shri Sunil Kumar, General Manager, Shri Tarun Bajaj, General Manager, Shri A. K. Gupta, Director (BEDF) and Shri Vinod Kaul, Consultant while CII was represented by Shri SS Bhogal, Chairman and Northern Zone. Shri Suresh Kumar suggested that farmers should follow the PAU recommendations about agronomic practices suited to specific varieties. Shri Krishan Kumar mentioned agriculture exports has seen an impressive growth over the last few years and now India is the 6th largest exporters of agri produce having a 2.7% share in world agri trade and stressed on shifting the focus from commodities exports to value added products exports. While mentioning the incentives provided under the Foreign Trade Policy, he emphasized the need to adopt the international product standards which inter alia require improving domestic standards. Shri Sunil Kumar highlighted the role of APEDA in promoting agricultural exports, the assistance provided by APEDA in boosting export oriented infrastructure, quality improvement etc. He also depicted the potential agrihorti products in Punjab which could be taken up for exports. Dr Tarun Bajaj highlighted the scenario about the processed foods exports from India, the potential products especially with reference to Punjab, the potential markets and the pre- requisites for adhering to international trade requirements. In the technical session, Shri AK Gupta made a presentation about the current status about global rice production, major producing countries, and export of Basmati rice from India, average price realization, market access issues, etc. The major issues emerged from the meeting were related to GI for Basmati rice; development of vegetables clusters; infrastructure facilities at Attari border; sanitization of farmers about the agronomic practices, etc
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Outreach Programme for Dehydration Industry in Mahuva
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n outreach programme for dehydration industry was organized on 5th August, 2015 at Mahuva, Gujarat for discussion on various issues and improvements in exports of dehydrated vegetables. The programme was joined by Mr. Sunil Kumar, General Manager, APEDA, Dr. Tarun Bajaj, General Manager, APEDA, Dr. Sudhanshu, Dy. General Manager, APEDA, Mumbai, Dr. Kapadia, Scientist, NHB, Mr. Subodh Shah, Manager Marketing, GAIC, Mr. Vithal Kharadia, President, AIVDMDA & mem- bers of the Association. Dr. Sudhanshu, DGM, APEDA, Mumbai welcomed all the stakeholders of dehydrated exports and briefed about the purpose of the meeting. Mr. Sunil Kumar, General Manager, APEDA welcomed the participants. He suggested that the exporters should start branding their products for getting more returns in the international market. Dr. Tarun Bajaj, General Manager, APEDA briefed about the cluster development programme for promoting export of dehydrated products. He also informed about the brand promotion programme in Mexican Market being organized by APEDA. He suggested that interested exporter may participate in the promotion programme. The issues related to removal of MEIS Scheme, charges to be paid by the exporter under new Gujarat Bio Diversity Act, Market Promotion programme for dehydrated products, issue regarding increas- ing the TSS level of raw onion and sufficient coverage under ECGC were discussed in the Outreach programme.
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Outreach Programme on Export of Pomegranate
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n outreach programme on pomegranates was organized on 29th September 2015 at Sinnar, Nashik Dist. in a farmer cluster of 1200. The programme was organized in association with MSAMB, supported by GIZ, YuvaMitra and Farmer Produce Organized (FPO). The programme was attended by senior officials of APEDA, MSAMB, NRC-Pomegranates, NABARD, DMI, State Horticulture Depart-ment, MahaAnar, VAFA, exporters and farmers. On this occasion, Dr. Sudhanshu, Dy. General Manager, APEDA gave a brief background of the pro- gramme. Dr. Tarun Bajaj, General Manager, APEDA, New Delhi explained the potential of export of pomegranate and the need for cluster development. He further mentioned that such programmes were organized in the fruit and vegetable and other products in the recent past with an objective to develop export. Ms. Vinita Sudhanshu, AGM, APEDA, made a detailed presentation to apprise the participants about the activities and financial assistance schemes of APEDA. Dr. R K Pal, Director, National Research Center for Pomegrnate (NRC-P), made a presentation on the research initiataives taken by NRC-P and highlighted the potential of fresh and value added products of pomegranate. Mr. Chandrasekhar Bari, DGM, MSAMB, Nashik highlighted the potential of pome- granate production in the Nashik region and the support offered by MSAMB to the farmers and exporters. Mr. B K Joshi, Assistant Marketing Advisor, DMI assured their support to the pomegranate exporters by their department. Mr G GHande, State Horticulture Department, Govt. of Maharashtra made a detailed presentation on the initiatives taken by Horticulture Department for production of export oriented production of pomegranates. Mr. PrabhakarChandne, Chairman, MahaAnar high- lighted the issues of and concerns in the supply chain of pomegranates.
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Mr. Jagadish Srivastava, General Manager, NABARD highlighted the support of NABARD to Farmer Produce Organizations (FPOs) and the growth of YuvaMitra in the pomegranate supply chain. Mr. Sunil Pote, Director, YuvaMitra explained the initiatives taken by their FPO in providing extensive support to the 1200 farmers in providing support to 1200 farmers for quality production to pome- granates and its marketing. Number of issues was raised by the various stakeholders and the same were addressed. Mr. D M Sable, AGM, and MSAMB, briefed the farmers about various issues in the local language. It was suggested that such programmes should be conducted on regular basis.
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Outreach Programme in Guwahati
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n outreach program on export promotion of agricultural and processed food products from India was organised by APEDA in Guwahati on 11th August 2015. Main aim of the event was to sensitize about the role and activities of APEDA for export promotion, give an overview of the export scenario of agricultural and processed food products, procedure for exports of APEDA’s scheduled products, including financial assistance scheme available with APEDA and similar govt. organization/ Depts. such as Spices Board, NHB, FSSAI, SFAC, DGFT, Customs etc. The program was attended by more than 50 participants, which included entrepreneurs, exporters, govt. officials from Dept. of Horticulture - Assam, Dept. of Trade & Commerce - Manipur, Central Institute of Horticulture - Nagaland, Indian Institute of Entrepreneurship - Assam, Dept. of Plant Quarantine and Storage, Directorate of Marketing & Inspection, Indian Institute of Plantation Man- agement. Mr. S.S. Nayyar, General Manager APEDA and Mrs. Sunita Rai, Asstt. General Manager APEDA and officials from Spices Board, NHB, FSSAI, SFAC, DGFT, Customs and NRC on Pig deliberated on various export incentive schemes, customs documentation process, registration & licensing process etc. The program was also attended by Mr. Swapnanil Barua, IAS, Export Commissioner, Dept of Indus- tries & Commerce, Govt. of Assam and Managing Director, Assam Industrial Development Corporation Ltd. While appreciating the initiative taken by APEDA in organizing the outreach program, he emphasized the need for export of value added products and the potential that exists in NER. In the question answer session that had followed the program, queries of the participants on issues pertaining to APEDA, DGFT, FSSAI, SFAC etc. were satisfactorily handled by the officials from the concerned organisations.
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Outreach Programme in Patna, Bihar
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one day outreach program on export promotion of agricultural and processed food products from India was organised by APEDA in association with the Deptt. of Agriculture, Govt. of Bihar in conference hall of BAMETI, Patna, Bihar from 25-26 August 2015. Objective of organising the event was to sensitize about the role and activities of APEDA for export promotion, give an overview of the export scenario of agricultural and processed food products, procedure for export of APEDA’s schedule products, including financial assistance scheme available with APEDA and similar Govt. organization/ Deptts. The programme was inaugurated by the Agricultural Production Commissioner, Govt. of Bihar in presence of the stakeholders including representatives from APEDA, DGFT, Customs, Airports Au- thority of India, NPPO, RPQS, National Research Centre for Litchi and Private Entrepreneurs like Shakti Sudha and Pristin Logistics - Patna. The program was attended by Sh. Vijoy Prakash, IAS, Agriculture Production Commissioner, Govt. of Bihar, Sh. B. Kartikey, IAS, Director Agriculture, Govt. of Bihar, Sh. Arvinder Singh, IFS Director Horticulture, Govt. of Bihar and around 125 participants, which included entrepreneurs, exporters and government officials from various departments. Presentations were made by Mr. S. S. Nayyar, General Manager APEDA and Mr. C.B. Singh, Asstt. General Manager APEDA highlighting the role/schemes of APEDA for the benefit of trade. In the question answer session following the program, exporters expressed the need for setting up infrastructure facilities like packhouses and labs etc. for the benefit of trade. It was informed that APEDA had schemes under which assistance can be provided for such kinds of activities. Copies of financial assistance schemes were distributed to the participants. Sh. Vijoy Prakash, Agriculture Production Commissioner, Govt. of Bihar stressed the need to strengthen the concept/strategy on export promotion from the state and assured that full co-operation shall be extended to the stakeholders.
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Sensitization Programmes Conducted on National Prgramme for Organic Production (NPOP) for the Himalayan States
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ith an objective to reach the organic stakeholders and Government Officials regarding the mandatory requirement of certification of organic products under NPOP, five outreach sensitization programmes were conducted in the Himalayan States. The aim was to 1. Create awareness about the requirement of production and certification standards to be followed under National Programme for Organic Production (NPOP) by the grower groups and individual producers, processors and traders. 2. Sensitization of organic stakeholders including State Government Officials, farmers, traders etc regarding export potential of organic products. 3. To know about the problems faced by the stakeholders in meeting the standard requirements, limitation in export of organic products, market access issues etc. The details of the programmes conducted are given below: S.No
Date
State
Place
Venue
No. of participants
APEDA Officers
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27.7.2015
J&K
Jammu
Entrepreneurship Development Institute, Jammu
70
Dr. PVSM Gouri Dr. Saswati Bose
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05.08.2015
Himachal Pradesh
Palampur
CSIR- IHBT
70
Dr. PVSM Gouri Dr. Saswati Bose
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11.08.2015
Uttarakhand
Dehradun
Krishak Bhawan
70
4
25.8.2015
North Eastern States
Guwahati
Hotel Gateway Grandeur
60
Dr. Saswati Bose Ms. Sunita Rai
5
02.09.2015
Sikkim
Gangtok
Keepsa Residency
110
Dr. PVSM Gouri Dr. Saswati Bose Ms. Sunita Rai
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Dr. Saswati Bose Ms. Reeba Abraham
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Outcome 1. The participants found the sensitization programme beneficial as this was first kind of such programme exclusive for their State. 2. This programme provided a platform to the organic stakeholders of the State of Uttarakhand to clarify their apprehension and doubts regarding the procedures and requirements of organic certification under the National programme for Organic Production. 3. It was felt that the stakeholders lacked exper- tise in managing grower groups and therefore a training for the service providers of grower group was required to ensure compliance to the NPOP certification requirements. 4. The participants also expressed the view that this was the first step of sensitization and re- quested that APEDA may consider organizing interface with producers and exporters in the next level. 5. The programme also helped to sensitize the farmers and other stakeholders of the State regarding the vast potential of their State in cultivating various organic products. 6. The various concerns and issues raised by the respective State Governments and other stakeholders were noted by the concerned APEDA Officials.
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Capacity Building Programme Organized in Mumbai for Exports of Fresh Fruits and Vegetables to EU Countries
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onsidering the problems faced in export of fresh fruits and vegetables to EU countries APEDA took an initiative for capacity building of the concerned stakeholders. A second train- ing programme through video conferencing was organized on 21st August 2015 at UK Business Council, Mumbai . The Food and Environment Research Agency (FERA), a Department of UK Government responsible for monitoring the imports in UK deputed one of their experts for imparting the training.
The capacity building programme was found use- ful by the participants as it enabled the exporters to refresh the requirement to be complied with for export of fresh fruits and vegetables to EU countries. The training programme also enabled the quarantine officials to understand the process followed by the FERA inspectors while carrying out the inspections for import clearance of fresh fruits and vegetables.
The training programme was organised in two batches. First batch was comprised of Quaran tine Officials, concerned officials from State Government of Maharashtra and APEDA officers and second batch was of exporters. The training was imparted on important topics such as EU plant, health import controls, checks in import controls at point of entry, harmful organisms in India and detection of harmful organisms.
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Sensitization Programme for Newly Registered Members
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o sensitize the exporters, APEDA Regional Office, Mumbai initiated a sensitization programme for the newly registered members. The first programme was organized in March, 2015. The second programme was organized on 18th August 2015. Dr. Sudhanshu, Deputy General Manager, gave the opening remarks and Mrs. Vinita Sudhanshu, Asstt. General Manager made a detailed presentation about APEDA’s activities and role of APEDA in Agri Exports. 25 participants have attended the sensitization programme. The initiative taken by APEDA regarding sensitization programme was well appreciated by the participants.
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Interaction Meeting of Stakeholders of Oranges at Karanjaghadge, Wardha
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n Interaction meeting of the stakeholders of oranges was organized on 16th September 2015 to discuss the issues related to export oforanges. Interaction meeting was joined by Dr. Anil Bonde, MLA, Mosrhi, Dr. Tarun Bajaj, General Manager APEDA, Dr. Sudhanshu, Dy. General Manager APEDA, Mumbai, Mrs. Vinita Sudhanshu, Asstt. General Manager APEDA, Mumbai, Director, NRCC, Nagpur, MD, MSAMB, Chairman Mahaorange, State Horticulture Department, Dy. Commissioner (Revenue), Amravati Division, MD, Maharashtra State Orange Growers Associa- tions, VAFA, Exporters and growers. Dr.Sudhanshu, welcomed all the stakeholders in the supply chain of export of oranges and
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briefed about the purpose of the meeting. He informed that this is an initiative of Ministry of Commerce and MOC&I has desired to organize a Stakeholders Consultation Meeting with all the stakeholders involved in the supply chain of export of oranges for discussion on issues/constraints faced in export of oranges. He briefed about the initia- tives of APEDA to strengthen the supply chain of agriculture products Mr. Milind Akre, Managing Director, MSAMB, thanked all the stakeholders to join the meeting and informed about the initiatives of MSAMB for boosting export of oranges from Maharashtra. Dr. Tarun Bajaj, General Manager APEDA briefed about the cluster development programme for promoting export of oranges. He mentioned that this programme
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has been organized on the initiatives of Hon’ble Cabinet Minister, Mr. Nitin Gadkari for organizing the supply chain of production and marketing of oranges in the country. Mr. Sridhar Thakre Executive Partner, Mahaorganges has made a detailed presentation on scenario, issues and constraints of oranges in Vidarbha region. Mr. Ravindra Thakre, Dy. Commissioner (Revenue) Amravati Division and Programme Director, CAIM made a detailed presen- tation on the initiatives taken in the supply chain of oranges and other agri produce under CAIM. Dr. M.S.Ladaniya, Director, NRC for Oranges, Nagpur addressed the participants and informed them about the initiatives taken by NRC in the past for quality production of oranges. Mr. Gov- ind Hande, State Horticulture Department, made a presentation on the initiatives by State Horticulture Department in strengthening the supply chain of agri produce of Maharashtra. Represen- tative of TATA Consultancy Services made a pre- sentation on the Mobile Krishi Application and briefed about the initiatives taken by TCS in identified pomegranate clusters. Mrs. Vinita Sudhanshu, AGM APEDA made a detailed presentation on Role of APEDA in Agri Exports and sensitized the participants about APEDA’s activities. Outcome of the interaction programme • Three trial shipments would be sent in the coming season by three exporters, M/s Bombay Exports to Dubai, M/s ASAR Brothers to Bahrain and M/s Essar Exports to Singapore. Mahaorange will provide quality oranges as per the requirement of exporters. MSAMB to coordinate between Mahaorange and exporters. • CAIM to conduct trial shipment to Netherlands with the support of MSAMB and APEDA. • An orange promotion programme to be or-ganized in the coming season by APEDA, MSAMB and Mahaorange in Bangladesh and Dubai. • Organizing of training/ awareness pro- gramme for export oriented production of oranges in the production cluster by State Horticulture Department, NRCC, MSAMB and Mahaorange. • Mahaorange will help CAIM efforts of marketing of oranges in the major cities in the country and conduct same for other than CAIM districts. • Publicizing HORTISAP among the orange growers by Horticulture Department.
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Stakeholder’s Meeting on RMP on Grapes for 2015-16 season
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n order to decide the plan of action for the forthcoming grape season 2015 - 2016, APEDA Regional Office Mumbai in association with NRCG, Pune organized a meeting of all the stake holders of the grape industry at ICARNRC for Grapes, Pune on 7th September 2015. The meeting was attended by55 participants. ICAR-NRC meeting was chaired by Dr. S.D. Sawant, Director, ICAR-NRC for Grapes. On the occasion Dr. Sawant welcomed the representative officials from APEDA, State Government, ICAR-NRC Grapes, nominated laboratories, Grape Exporters Association of India (GEAI) and the representatives from the pesticide manufacturing companies and presented a brief overview of the last export grape season and the activities undertaken by the NRL in last one year. Dr. Sudhanshu, Deputy General Manager, APEDA, Mumbai addressed the participants and shared the initiatives taken by APEDA Mumbai for addressing the issues related to export of grapes and the initiatives of APEDA export promotion of grapes . The meeting was joined by Mr. Devendra Prasad, Asstt. General Manager, APEDA, New Delhi, Mrs. Vinita Sudhanshu, Asstt. General Manager, APEDA, Mumbai, Mr. Rohit Mashalakar, State Horticulture Department, Mr. J.L. Khapre, President, IGEA, Laboratory representatives, Grape Exporters and representatives from few pesticide manufacturing company.
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Sensitization Programmes on Mango and Okra Traceability System under Hortinet Organized in Bangalore on 11th, Hyderabad on 12th and Mumbai on 20th August 2015
Sensitization programmes on Mango and Okra traceability organized in Bangalore Agenda of the Programme: 1. To demonstrate the procedure covered in the software for export of Mango and Okra for meet- ing the requirement of the European Union. 2. Seeking the feedback from the stakeholders on procedures covered in the traceability system. Following stakeholders were present: State Government Department Officials, Exporters, Farmers, Pack houses representatives, Laboratory representatives, NPPO officials etc. In Bangalore, the programme was organized on 11th August 2015 at Horticulture Information Center (HIC), Lalbagh. Shri K.M. Parashiva Murthy, Additional Director (Fruits) & MD, Karnataka Mango Development and Marketing Corporation Ltd and Dr. D.K. Nagaraju, Assistant Director (Ento), Plant Quarantine Station, Bangalore were also present.
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In Hyderabad, the programme was organized on 12th August 2015 at Horticulture Training Institute, Department of Horticulture, Govt. of Telangana Red Hills, Beside Nampally Court Hyderabad, Telangana State. Shri. L. Venkat Rami Reddy, Commissioner of Horticulture, Govt. of Telangana, Mr. Hari- nath Reddy, Dy. Director of Horticulture, Govt. of Andhra Pradesh, Mr. K. Sreenivasu, DDH (Fruits), Govt. of Telangana, was also present. In Mumbai, the programme was organized on 20th August 2015 at Hotel Fortune, Plot No.16, -D, Sector 19, Vashi, Navi Mumbai, Maharashtra 400705. Dr. J. P. Singh, Joint Director (Ento.) & Dr. Shabbir Ahmed, Scientist, NRL Pune were also present. Over the past few years, EU has been reporting an interception of pests and pesticides residues in okra, mango and some other products exported from India. As a sequel to arrest this trend, it was decided to strengthen our export certification system. Taking a clue from the success of the
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GrapeNet traceability system for grape exports to the EU, APEDA introduced residue monitoring plan for Okra exports effective from 7th March, 2013 which has been proved successful thus far and interceptions have been controlled. As for Mango, EU banned import from India along with four other vegetable items effective 1.5.2014.
duction of the system. After presentation, live demonstration of the software was organized wherein step by step process were demonstrated with role of the each official of the stakeholder involved with the generation of various certificates through the system.
The demonstration was quite interactive where in the entire stakeholders were inConsidering the problems faced in export of volved in discussions, their feedbacks were Mango & Okra to EU countries, APEDA took invited for further improvement in the sysan initiative for developing the traceability tem. The feedback received during the sensoftware for export of Mango and Okra. Both sitization programme is being evaluated for the softwares have been developed and made incorporated in the system. ready for demonstration.
Two officials from Computer & Information division were deputed for organizing demonstration of software before the stakeholders of the Mango & Okra in Bangalore, Hyderabad and Mumbai. Detailed presentations were made for intro-
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APEDA’s participation in World Food Moscow, Russia
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PEDA participated in World Food Moscow 2015, Russia during September 14-17, 2015. Shri R K Mondal and Ms. Roseleen David coordinated APEDA’s participation in the fair. APEDA displayed a range of food products like basmati rice, fresh Potatoes, processed foods, ,Dehydrated Vegetables, Ground Nuts, Peanut Butter, Ready to eat products, snack foods, sweets, etc. APEDA organized promotion of Indian Basmati Rice, Indian snacks.
The following samples and products were displayed in the APEDA booth: • Fresh Potatoes • Processed food products • Ground Nuts • Dehydrated Vegetables • Basmati rice • Biscuits, Indian sweets & Namkeen • Ready to eat products • Peanut butter
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Wet sampling of Indian Basmati Rice Bringing out India’s true flavour, arrangements were made for promoting Indian Basmati Rice through an exclusive wet sampling. An Indian restaurant was engaged for preparing both vegetarian and non vegetarian Biryani which was served to the visitors during the event. The Basmati preparation attracted lots of visitors who made beeline for testing of unique cuisine. The visitors appreciated the Aroma and taste of In- dian Basmati Rice. Involvement and support of Embassy of India, Moscow APEDA was in regular touch with Indian Embassy and have been taking their help and guidance for the participation in the event. The Senior officials from Indian Embassy visited APEDA pavilion and discussed various issues with Indian participants to have a better market access in Russia market for Indian products.
October - December 2015
PRO-FOOD- PACK & AG BIZ 2015 Colombo, Sri Lanka
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nauguration of APEDA pavilion by High Commissioner of India, Shri. Y K Sinha, Deputy High Commissioner of India Shri. Arindam Bagchi. First Secreatry (C & E) Shri. Kartik Pande , Mr. N C Lohakare AGM and Mr Saurav Agarwal, Manager Accounts, APEDA The Sri Lankan Food Processors’ Association (SLFPA) together with Lanka Exhibition and Conference Services. Pvt. Ltd organized (LECS) the 14th edition Pro-Food/ProPack & Ag-Biz 2015 exhibition from 07th to 09th August 2015 at the Sirimavo Bandaranaike Memorial Exhibition Centre, Colombo, Sri Lanka. APEDA has participated in this events. The exhibition participatation was co-ordinated by Mr. N C Lohakare, Assistant General Manager and Mr. Saurav Agrawal, Manager Accounts. A total no of 10 exporters in the sector of fresh fruit and vegetables, processed foods, Apple juice concentrates, Rice and its product participated through APEDA and displayed their products through their booths at APEDA pavilion. On the eve of the exhibition LECS also organized a Buyer Seller Meet (BSM) with potential importer of Sri Lanka in association with the High Commission of India. Mr. Kartik Pandy, First Secretary, (Commerce & Economics), HCI, Colombo, joined the BSM and appreciated the efforts of APEDA in participating the exhibition. In the exhibition there were a total of 200 participants (both local and foreign) to exhibit 280 stalls. During the exhibition approximate 30, 000 visitors attended the exhibition. APEDA’s pavilion show- cased with processed food like Pickles, Masalas, Chutany's, Appalams, Mayonnaise, Mouth Freshener, Appetizers, Digestives, sweet corn, baby corn, Vegetables, Fruits, Basmati, Non Basmati Rice, fresh Apple, Apple Juice Concentrate and Dairy and dairy products like skimmed milk powder, ghee etc. The exporter namely, M/s. STC INDIA PVT. LTD, Mumbai and M/s. Y-Cook India Pvt. Ltd, Bangalore and M/s. HP Horticultural Produce Marketing and Processing Corporation Limited, Shimla exclusively organized the wet sampling of Mouth freshener, Sweet corn and Apple juice etc respectively of their products displayed in their stands. Lots of visitors tested these products and a large number of buyers from Sri Lankan Market were interested in these products.
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Promotion of Rice in the India Show at Nigeria
Workshop at Hanoi–National Branding of Rice
export of rice from India to Nigeria and other countries in West Africa, participation of All India Rice Exporters Association (AIREA was support- ed financially from Basmati Development Fund (BDF). Director, Basmati Export Development Foundation (BEDF) was deputed to represent BEDF in the event.
ganised on September 22, 2015 at Hanoi in the context of approval by the Vietnam government of National Project on Developing a Vietnamese National Brand for rice by 2020 with vision to 2030. The project aims to improve the image recognition of Vietnamese rice and its competitiveness as well as expanding market share in the world market.
Show was organised by CII at the Eko Conorkshop on “National Branding Strategy Igustndia vention Centre, Victoria Island, Lagos from Au- Wfor rice from Vietnam: Linking the world 25-27, 2015. For generic promotion of the image of Vietnam to high quality rice” was or-
About 100 organisations from India represent- ing various industrial sectors participated in the India Show. AIREA pavilion was named as “Rice from India – The Largest Exporters of the World “with logo of APEDA and AIREA on both sides. Most of the senior government officers, farmer associations and rice millers showed interest in sourcing seeds of good varieties of paddy and assistance for crop production as well as plant & machinery for rice milling. As regards the potential for import of rice into Nigeria, the annual consumption requirement in the country is about 5 million MT. The domestic supply is estimated at 3 million MT. In past, the bulk of Nigerian rice import was sourced from India, followed by Thailand. However, due to ban on export of non-Basmati rice from India from April 2008 to September 2011, Vietnam took over as leading rice supplier to Nigeria. It is un- derstood that major imports into Nigeria are of parboiled rice. A significant quantity enters the country from Benin which also imports large quantities of rice from India.
The workshop was organised by the Department of Postharvest and Salt under the Ministry of Agriculture and Rural Development, the National Office of Intellectual Property of Vietnam, Ministry of Science and Technology and MALICA. In Session 2 of the workshop “International and National Experience on National Branding Strategy for Agricultural Products” a slot was kept for speakers from India and Thailand. Mr. A.K. Gupta, Director (BEDF) was invited to speak on Strategies of National Branding of Basmati rice in India. He made a presentation about historical perspective, institutional arrangement for protection of Intellectual Property vested in Basmati and building of a national brand. This was a good forum to learn about strategies followed by two major exporters of rice viz. Viet Nam and Thailand.
In June 2015, the Central Bank of Nigeria vide circular dt. June 23, 2015 notified inclusion of some imported goods and services on the list of items not valid for foreign exchange in the Nigerian Foregin Exchange Markets . This circular made the quota allocated for import of rice in May 2015 as ineffective. Therefore, no import of rice into Nigeria directly has taken place during last three months. The government in Benin consid- ered imports into Benin as normal trade activity irrespective of the end use for consumption in Benin or re-export to Nigeria.
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October - December 2015
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India’s participation in Codex Meeting CAC 38 at Centre for International Convention (CICG) Geneva
he Indian Delegation was represented by Following Officials: Mr Y.S Malik CEO, FSSAI Mr Perumal Karthikeyan AD, FSSAI Mr Sudharshan Spices Board Mr Bhushan Tyagi AC, DAHD Mr Sunil Bakshi, DGM. NDDB Mr U.K.Vats DGM APEDA The 38th session of Codex Meeting, which is organized on annual basis was held at Geneva. The meeting was chaired by Ms Awilo Ochieng Pernet , supported by secretariat officials. Director World Health Orhanisation(WHO) and Food & Agricultural Organisation(FAO) were also present throughout the 6 days of the meeting except on 10th July 2015 , which was left open for side meetings only.
/ selection of officials , Chairman, Vice chairman’s and 6 Regional Codex coordination Committees as well as regional representatives on Geographical Basis were declared. Since adoption of agenda 1-5 were already dis- cussed during the circulation of agendas and seeking comments from member countries, they were adopted straight away. Agenda 6C Maximum residue limits for a veterinary drug used in dairy cows to increase milk production
Somatotropin is a hormone that stimulates growth in humans and animals. In some places, bovine somatotorpin (BST) is used in cows to increase milk production. Debates and opinions took place during Codex 38 on On the first day after speeches from Chairman day 2-3 of the session. India’s interest was on Owilo and director WHO and FAO, the Agen- development of standard of MRLs for Recomda for discussions during the upcoming 6 days binant bovine somatotropins (rbSTs) based was adopted by representatives of member upon data and scientific evidence of no harmcountries present in the session. During the ful effects on animal health. inaugural speeches, the importance of scientific ways of addressing various plant and ani- The Standard was not being agreed by memmal health diseases, awareness of the hygiene ber countries as sufficient proven data was and publicity common causes of diseases and not available to show that rBST has no effect way of addressing them were elaborated by on animal and human health. There were repspeakers. There were Information paper from resentations from USA, latin American and AfWHO/FAO and OIE about their roles and their rican continents in support of adoption of this contribution towards major health concerns standard at step 8 as the scientific evidence in the world also circulated to members for were generated by scientific body of the CoInformation. dex The Joint FAO/WHO Expert Committee on Food Additives (JECFA) over previous few On day 1 Agendas 1-5 were discussed and an- years showing no harm to human and animals nouncements regarding schedules of election for use of Rbst in bovine animals.
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While arguments against the use of rBST were standard for use of dairy terms (GSUDT) in the presented by India , China and EU on harmful labelling section of the proposed draft standard. effects to animals and subsequent effect on Human Health. The arguments against the Elections for the officials/ countries for variuse of rBST went on for one full day and an- ous organizations/specific bodies were also other half day. India represented by Official held simultaneously in CAC 38 of DAHD men- tioned that India is undertaking compilation through a study to assess Following were selected the harmful effects of the hormone rBST on Chairperson Codex: Ms Awilo Ochieng Pernet Animal Health. The study would be sent to (Switzerland) Codex/JECFA to elaborate India’s viewpoint Vice Chairpersons: Mr Guilherme Antonio da Costa Jr.(Brazil) against the use of hormone rBST. : Ms yayoi Tsujiyama ( Japan) : Mr Mahamadou Sako (Mali) The decision taken at the meeting is as below “The Commission recognises the validity of JEC- FA risk assessments as the sound scien- Members of Executive Committee Elected on tific basis for its deliberations on rBST. Never- Geographic basis theless the Commission as the international risk management body recognises that con- Africa - Nigeria sensus has not been reached on the adoption Asia - Malaysia (Elected by nomination from of the draft MRLs at its 38th session. In rBST CCASIA - by internal election) at step 8 to provide further time to facilitate a EU - Norway possible consensus. The draft MRLs will con- Latin America and Caribbbean - Mexico tinue to be on the agenda of the Commission North East - Lebanon and open to discussion.light of the fact that North America - Canada consensus has not been reached, the Com- South West Pacific - New Zealand mission agrees to hold the draft MRLS open Regional Coordinators to attain consensus. Agenda 5(b) General standard for processed cheese(Proposed draft) As per the Agenda discussions were held on the standard of processed cheese to be developed by Committee on Milk & Milk Products (CCMMP) led by NewZealand.
Africa - Kenya Asia - India( Nominated by CCASIA) EU - The Netherlands LAC - Chile Near East - Iran North America & SW Pacific - Vanuatu
India represented by official of NDDB , raised the point of inclusion of ingredient spice (Chillies, garlic, Mint etc) under section 3.2 “ permitted ingredients”. It was highlighted that in footnote 5 flavouring ingredients and/or other characterizing ingredients may be added in accordance with section 4.5 of the general
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October - December 2015
APEDA’s participation in 10th Annapoorna 2015 World of Food, India
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PEDA Regional Office Mumbai organised its participation in Annapoorna 2015 held from 14-16, September 2015 at Mumbai exhibition centre, Goregaon, Mumbai. APEDA organized its participation by taking a space of 54 Sq. Mtrs. for setting up of its pavilion with table space for individual exporters. Six exporters of various products such as Fresh Fruits and Vegetables, Frozen products, Mango pulp, Pickles and chutneys, Ready to eat food products, Cereal products, Snacks and Sweets and a range of other processed food products have participated through APEDA in this event. A range of APEDA scheduled products mainly processed food products, cereals, fresh fruits and vegetables and flowers were showcased at APEDA booth. A good num- ber of visitors visited APEDA stall. The visitors were attended by responding to their queries and APEDA activities were explained to them. Participation of APEDA enabled in strengthening its branding in Indian agri and processed food sector.
Buyer-Seller Meet at Jaipur
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PEDA in association with Confederation of Indian Industry (CII) and Rajasthan State Agricultural Marketing Board (RSAMB) had organised Agri Commodities based Buyer Seller Meet at Durgapura State Agricultural Management Institute, Jaipur on 15th July 2015. More than 200 farmers, corporate executives and businessmen were reported to be present at the event. The meet was inaugurated by Sh. Prabhulal Saini, State Agriculture Minister. In his inaugural address, he appreciated the role being played by the agencies in organising such kind of meet. Referring to APEDA’s role being played for the de- velopment of exports of agro products from the country, he advised the exporters to avail benefit under APEDA’s schemes. Mr. S.S. Nayyar, General Manager APEDA made a presentation on Indian agri trade scenario and APEDA’s activities for promoting exports of food products from India. This was followed by a lively question answer session in which issues raised by the participants were attended to.
On this occasion CII Rajasthan State Council Chairman, Shri Suresh Poddar, Director and On the occasion of the event, a Seminar was Head of State, Mr. Nitin Gupta, Administraorganized on ‘Food Safety beyond boundar- tor Rajasthan State Agricultural Marketing ies: Time to Rethink, Reevaluate & Resolve Board Shri Dinesh Yadav, CII National Comissues’, on 14th September, 2015 . APEDA was mittee Co-Chairman and Managing Director provided an opportunity to chair one of the of the Food and Agriculture Keventer Mr. sessions on International Trade: Decoding the Mayank Jalan, Secretary and Commissioner hindrances & impact. Dr. Sudhanshu chaired for Agriculture, Mr Kuldeep Ranka Rajasthan the session and made a theme presentation government and other officials were present. on the topic of the session for opening the Director General of the National Institute of platform for other presenters. Other presentAgricultural Management Mrs. Irina Garg, ers in the session were Joint Director, EIA, Mumbai Mr. V.K. Singh , Food safety expert also addressed the meet. Mr. Prabodh halde, Mr. Sita Ram Dixit, Chairman, Consumers society of India
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APEDA’s participation in FOODBIZ India 2015, Vijayawada, Andhra Pradesh.
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OODBIZ conference was held on 10th- 11th of September. The Conference was divided into four sessions.
Session – I : Food Industries, Opportunities & Technological Trends. Session – II Latest Trends & Technologies in Storage Handling and Packaging Session – III Recent Advances in Food Processing Technologies and its Advantages Session – IV International Concerns and Regulations in Food Processing Sector Session – IV was chaired by Mr.T.Sudhakar, Deputy General Manager, APEDA, RO, Hyderabad made a presentation on “APEDA role in processing of Agri Produce and Export Opportunities” The Spice Board has established a Spice Park near Guntur to promote value added spices. Andhra Pradesh Industrial Infrastructure Corporation (APIIC) has received approval from MOFPI to establish Mega Food Park in Krishna District Other presenters in this were Dr.V.Sundershan Rao, Deputy Director, NIN, Hyderabad who spoke on Food Standards and Regulations. Post Harvest by improving yield quality through better crop inputs and techniques – Mr.Palat Vi- jayaraghavan, Founder & CEO, Lawrencedale Agro Processing India (P) Ltd., Instant quality assaying of Agri commodities using electric devices – Mr.Sundara Rajan, CEO, Janani Agri Serve, Consultnat C-DAC Kolkata. The Programme was attended by 200 participants including representing the industry, new Entre- preneurs, students from Gudlavalleru Engineering College. Shri Koneru Sreedhar, Mayor, Municipal Corporation of Vijayawada inaugurated the 1st day programme. A small exhibition was also organized by Manufacturers of PUR/IR panels, Weather Risk Management Services, Halal India Private Limited, Sri Pumps & Fittings Industrial Corporation Services, SIDBI, Best Engineering Technologies, CFTRI, Spice Board & State Bank of India. The second day was devoted to dairy industry.
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October - December 2015
APEDA’s Participation In FOOD PRO 2015 Chennai
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PEDA Regional Office, Bangalore coordinated and participated in the 11th Edition of South India’s premier exhibition on Food Processing FOOD PRO 2015 from 28th to 30th August 2015 at Chennai Trade Center, Chennai. The event was organized by C.I.I., Chennai. The event showcased the latest technology in food processing, cold storage and warehousing, logistics and related products exhibited by large number of Indian and International companies at the exhibition spread across 60000 sq.ft. area and the event was visited by large number of domestic and international buyers/visitors.
Domestic as well as a few international business enquiries were gener- ated by the exporters who participated through APEDA stall. We are seeking detailed feedback from the exporters on their participation and enquiries received. Overall the theme and the event was very well organized and the purpose of the participation was achieved. APEDA can regularly participate in this event and promote our exporters through our stall. FOOD PRO provides a good platform for the exporters to get an exposure to international buyers and to generate serious business enquiries.
APEDA was allotted 27 sq. mtrs stall in the event and registered exporters of APEDA were given space within APEDA stall and opportunity to participate and display their products/ brochure/literature. The below mentioned exporters participated through APEDA : M/s. Tamilnadu Banana Federation
Chocolate flavoured banana bars, value added banana products
M/s. JK Bio Farm
Organic Amla Juice, Amla Powder, Amla Candy
M/s. KB Livestock
Black Hen Meat and Eggs (Kadaknath)
M/s. Maagrita Exports
Dehydrated fruits products, fruit jam
M/s. Kannan Flora
Jasmine flowers
We had also displayed samples of gherkins and Mayura Brand cereal based health mix powders. AGM (PW) represented APEDA and managed APEDA stall on all three days of the exhibition. Information was provided to all the visitors. The response to the event was very encouraging and positive and there were international visitors from Korea and Holland. Many foreign buyers visited APEDA stall.
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Signing of MoU for Setting up of Processing Unit of Frozen Fruits & IQF at Mangalore, Haridwar, Uttarkhand
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n MoU was signed between APEDA and the Department of Horticulture & Food Processing, Government of Uttarakhand on 28th September, 2015. This is in regard to a project for setting up of processing unit of frozen fruits and IQF at Mangalore, Haridwar, Uttarakhand. The total cost of the project is Rs 938.67 lakhs of which APEDA is contributing Rs 800.00 lakhs. The project is likely to help in export of valued added frozen foods form Uttarakhand. Another MoU was signed between APEDA and the Rajya Krishi Utpadan Mandi Samiti Uttar Pradesh on 19th August, 2015 for a project for setting up integrated pack house with IQF facility at Jhansi in UP. The total project cost is Rs 1209 lakhs of which APEDA is contributing Rs 800 lakhs.
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Implementation of Web-based Software “Meat.Net”
PEDA has initiated implementation of Meat. Net since April 2015 which is an internet based electronic service offered by APEDA to the stakeholders for facilitating issue of online Health Certificate for each export consignment. This system has been developed in consultation with the stakeholders after various interactions in the major production areas and aims to bring the transparency in the export of buffalo meat only from the authorized and registered meat plants. Under this system, capacity of each processing plant is fixed and the plant will be able to export only such authorized quantity. The system is developed to help capturing authentic data of meat exports from the meat plants located in various states. Implementation of software depends on the continued cooperation from the Animal Husbandry Departments of the states for issuing of online animal health certificate from the location of the plant. Major meat producing states and their State Animal Husbandry Departments have already started using Meat.Net where the Veterinary Doctors, assigned to export oriented units, have been provided with the user ID and password by APEDA to issue Veterinary Health Certificate on- line.
For the remaining states where the Meat.Net is yet to be implemented, a one day training programme was organized by APEDA at its Head Quarters, New Delhi on 18th September, 2015 with stakeholders in the state of Bihar, Haryana, Nagaland, Rajasthan, Kolkata, Bangalore and Delhi. To understand the system concerned officials of the State Veterinary Departments attended the programme. The information on Meat. Net including demonstration and user manual is hosted on APEDA’s website www.apeda.gov.in Meat.Net icon.
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October - December 2015
North East Food Processing and Technology Summit ies. The summit also marked the pres- ence of senior govt. officials from the Central, N.E States and players from the food processing industries. The summit was also marked by the presence of large number of entrepreneurs from neighbouring States of Meghalaya, Nagaland and Arunachal Pradesh.
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he North East Food Processing and Technology Summit was organized by the Federation of Industry and Commerce of North Eastern Region (FINER), in association with the Ministry of Food Processing Industries (MOFPI), Govern- ment of India, powered by APEDA on 19th of September at Guwahati to build capacities of local entrepreneurs and industry in the Northeastern Region by bringing in modern techniques to attain commercial competencies and optimal exploitation of exotic horticultural crops grown in the region.
The Summit covered three important sessions related to Food Processing in the North East Region Technological Prospects, Processed Food Finance and Marketing and Success Stories of the Region in the Food Processing Industries. Ms. Sunita Rai, Assistant General Manager, APEDA presented in details the financial assistance scheme of APEDA including the Export Develop- ment Fund of NER
Shri Ranglal Jamuda, IAS, Secretary, Food Processing Industries, Government of India, was the Chief Guest for the event. Shri R.T Jindal, IAS, Additional Chief Secretary Industries & Commerce, Government of Assam, Shri V.B Pyarelal, IAS, Additional Chief Secretary, Agriculture, Power, Panchayat& Rural Development, Government of Assam, Shri Swapnanil Baruah, IAS, Commissioner, Industries and Commerce, Government of Assam presided over as the Guest of Honor where in the status of the food processing indus- tries in the NER was being highlighted by these dignitar-
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National Seminar on Promotion of Agri and Horti Exports from India PHD House, New Delhi
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ational Seminar on Promotion of Agri and Horti Exports on 2nd September 2015 from India was organised at PHD House, New Delhi. The objective of the seminar was to promote agricultural and horticultural exports from India and set a long term strategy, leading to inclusive growth. It was highlighted that India has a strong production base of many products like milk, fruits & vegetables, wheat, rice, groundnut etc. To address the challenges of the horticulture industry, there is a need to increase investment by the large corporate sector. The promotion of the Indian products across the globe is of utmost importance in the international market and 4 P’s of Marketing i.e Product, Price, Place and Promotion be used as tools. Mr. Santosh Sarangi, Joint Secretary, Ministry of Commerce, Government of India in his address underlined that besides having a good production base country’s productivity is still lesser than the global productivity. Also, the country’s share in the global market is less as compared to the production. The reasons for the same are increased domestic demand, less monitoring of standards as compare to the global standard, lack of storage facilities. He also suggested a cluster approach with proper marketing tie up with the support of APEDA, horticulture department and Industry. He em- phasized the requirement of improving post harvest to contain wastages. The need of the hour is promotion of Agri and Horti Exports from India and that Central Govt., State Govt. & Industry to work in close coordination.
Training for the Accredited Certification Bodies Under NPOP
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he annual training programme for the accredited Certification Bodies under NPOP was held during 20-22 July, 2015 at APEDA, New Delhi. The training was organized with the prime objective to make the operating officers of the Certification Bodies aware of the revised NPOP standards which has been implemented since 1st June, 2015 and amendments made in Tracenet. The training had covered classroom sessions on the criteria for extension of certification to new product categories such as Aquaculture and Livestock and the standard requirements in the inspection and certification of these products. The session on the standard requirements related to certification of organic Livestock products was taken by the technical expert, Dr. Mahesh Chander, IVRI, while the session on Aquaculture standards and audit procedures was taken by Dr. PVSM Gouri. The training was attended by 52 participants from 24 Certification Bodies.
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October - December 2015
M
Country Profile- Mexico
exico, officially called as United Mexi- Graph 2: Mexico’s Gross Domestic Product can State, is a federal republic of North (GDP) Scenario America. The country located located between latitudes 14° and 33°N, and longitudes 86° and 119°W in the southern portion of North America. The total geographical area of the country is 1,964,375 sq km and it is surrounded on the south and west by the Pacific Ocean; on the southeast by Guate- mala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico. Percentage share Agriculture of in over all GDP is observed almost constant since last Graph 1: Year-wise Population of Mexico & five years as Mexico’s agriculture industry acShare of Ethnic Population counts for slightly less than 5% of the country’s gross domestic product and more than 18% of the nation’s em- ployment. Table 1: Per Capita Gross Domestic Product (GDP) in Mexico (At Current piece)
Year USD As per the World Bank estimate, during the 2010 9196.89 end of the year 2014 total population of Mex2011 10123.93 ico was 121 Million. The population of the 2012 10137.65 country is ethnically diverse, Mestizo, a synthesis of Euro- pean culture with Indigenous 2013 10661.18 cultures, is leading ethnic group in the county 2014 10714.83 followed by predominantly Amerindian, Am2015 (E) 10174.33 erindian and other 10% (mostly European). Source: IMF Roman Catholic 82.7% is the major religion followed in the Mexico followed by PentecosThe per capita GDP in Mexico at current price tal 1.6% Jehovah’s 1.4% other Evan- gelical is estimated to be US $ 10174.33 for the Churches 5% and others 1.9%. year 2015. Compounded annual growth rate (CAGR) for the period during the year 2010Economy of Mexico 14 is around 4%. Mexico has the 15th largest nominal GDP and the 11th largest by purchasing power parity Agriculture in Mexico (PPP). In the year 2015, Mexico’s Gross DoIn Mexico major crops produced are corn, mestic Product (GDP) in purchasing power beans, wheat, fruit, cotton, coffee, sugarcane, parity (PPP) was es- timated at US $2.2602 and winter vegetables (such as cucumbers trillion while US $1.3673 trillion in nominal and snap beans), soybeans, beef, poultry, and exchange rates. The per capita GDP in PPP is dairy products. The United States purchases estimated at US $18,714.05 for the year 2015. over 70% of Mexico’s agricultural exports.
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Graph 3: Production Trend of Major Grains some production in Michoacán. Most of Mexin Mexico ico’s oranges are produced along the Gulf of Mexico in the states of Veracruz and Tamaulipas. In recent years, Mexico’s Fresh apple crop has grown rapidly, in large part because of increased demand from the United States, the gradual elimination of trade barriers under the North American Free Trade Agreement (NAFTA), and the end of U.S. sanitary bans after Mexican growers implement- ed Mexico, on an average, produces 217 lakh aggressive pest control programs. Apple has tonnes of corn (Maize) every year (2010-14). become the country’s important crop. The CAGR in production is estimated to be 4% during the year 2010-2014. Similarly, the Graph 5: Production Trend of Fresh Apple country produces 72 lakh tonnes and 37 lakh and Fresh Grape in Mexico tonnes of sorghum and wheat respectively, every year. The annual growth in production (CAGR) for sorghum and wheat is estimated to be 2.6% and -0.7% re- spectively (20102014). The production of all the crops declined during the year 2011 due to draught in the country. Mexico’s large sorghum crop is also used primarily for human consumption; wheat grown for food was Mexico’s 10th Annual average production of fresh apple and most important crop. fresh grape in Mexico is estimated to be 624 Graph 4: Production Trend of Major Citrus thousand tonnes and 243 thousand tonnes during the year 2010-2014 respectively. Fruits in Mexico
Orange and Lemon are the major citrus crop produced in Mexico. On an average, the country produces 42 lakh tonnes of orange and 22 lakh tonnes of fresh lemon every year. The CAGR during the year 2010-2014 is 3% and 2% respec- tively. Mexico also produces significant amounts of plantains and lemons/limes, mostly in the southern states of Oaxaca and Guerrero, with
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Food Processing Sector in Mexico Industry reports have stated that the processed food industry in Mexico has experienced steady growth since 2011. In 2013, processed food production in Mexico reached a value of US$135 billion making it the 8th largest food processing country in the world. Overall the entire food in- dustry grew by 2.3 % in the same span (2012- 2013). The processed food industry accounted for 12% of the manufacturing GDP which was $441.3 billion and 4% of the total GDP which was $1.2 billion in 2013. In 2012, the bakery and tortilla industry represented 27% of the total production value of pro- cessed foods or US$36.4 billion thus decreasing 3% in the previous year. Other cate-
October - December 2015
gories that stood out including meat processing with 25% or US$33.75 billion, a 3.5% increase from 2011, and dairy production with 10.8% or US$14.58 billion. Mexico has a strong food processing industry in which leading Mexican brands like Bimbo, Gruma, Lala, and Herdez amongst others have well-developed national distribution networks that are well positioned in the market and enjoy high brand awareness with consumers who are very loyal despite economic variations. Food Habit/Consumption In Mexico, consumption of various types of foods varies as per the socio-economic class. Mexican culinary norms vary widely based on income level and social class. The diet of working-class Mexicans includes staples such as corn or wheat tortillas, along with beans, rice, tomatoes, chili peppers and chorizo, a type of pork sausage. The diets of middle and upper-income Mexicans are more closely aligned with diets of Americans and Europeans and include a wide variety of food items prepared in wide range of culinary styles. Soda is a very popular drink in Mexico, as the country has a well-developed beverage industry. Also, Mexican food varies by region, due to the local climate and geography and ethnic differences among the consumers as they are influenced by culture of Spain. The northern part of the country prefers beef, goat and ostrich production and meat dishes, in particular the well-known Arrachera cut; Central Mexico’s cuisine is largely made up of influences from the rest of the country, but also has its authentics, such as barbacoa, pozole, menudo, tamales, and carnitas. Southeastern Mexico, on the other hand, is known for its spicy vegetable and chicken-based dishes. The cuisine of South- eastern Mexico also has quite a bit of Caribbean influence, given its geographical location. India’s Trade with Mexico The Mexico over all food market is dominated by US because of NAFTA, the North American Free Trade Agreement; it is world’s largest free trade zones and laying the foundations for strong economic growth and rising prosperity for Canada, the United States, and Mexico. Guar gum, Groundnuts, Non-basmati rice, Dried and preserved vegetable, fresh grape are the important products exported from India to Mexico. Export of non basmati rice volume started building since the year 2012-13, and 3,520 tonnes was the highest export during the year 2014-15. 2009‐10 Products Qty Value Guar gum 1,629.15 922.85 Groundnuts NA NA Non Basmati Rice NA NA Dried & Preserved Veg‐ 29.82 21.38 etables Fresh Grape NA NA Cereal Preparations 6.07 9.91 Floriculture 34.59 38.58 Basmati Rice 29 16.67 Other Processed Fruits 1,106.36 481.08 Miscellaneous Prepara‐ 40.01 19.62 Fruits & Vegetables 96.02 54.2 Cucumber and Gher‐ 15 4.74 Alcoholic Beverages NA NA Buffalo Meat NA NA Cocoa Products NA NA Jaggery & Confec‐ 78.49 49.94 Other Cereals NA NA Other Fresh Fruits 0.05 0.02 Total
2010‐11 Qty Value 2,121.76 1,443.03 8,355.61 4,173.97 NA NA 296.12 237.37
2011‐12 Qty Value 2,245.56 3,577.41 33,273.73 22,796.48 NA NA 178.82 158.27
2012‐13 Qty Value 1,342.20 4,404.85 1,045.00 878.15 2,295.10 568.02 689.84 611.77
Quantity in Tonnes, Value in INR Lakh 2013‐14 2014‐15 Qty Value Qty Value 1,376.40 2,893.73 1,276.40 2,023.66 2,770.00 1,579.23 2,682.00 1,821.51 798.89 224.1 3,520.00 1,070.87 658.46 610.75 699.08 785.37
95 0.06 70.92 NA 2,273.34 NA 0.8 15.16 20 148.81 0.07 NA NA 17.44
744.1 10.01 142.6 15 899.26 81.78 0.02 12.1 NA NA NA 80 NA 10
364.13 179.39 29.42 0 1,021.68 57.08 0 0 0 56 41.72 0.03 0 9.1 7,130.69
1,275.00 212.64 37.83 0 52 0.25 0.05 12.8 45.88 0 11.3 0 24 0 7,275.50
46.84 0.08 111.87 NA 1,180.36 NA 3.55 4.37 50.96 199.25 0 NA NA 2.48
489.58 4.34 136.29 10.36 514.06 47.43 0.71 5.88 NA NA NA 73.24 NA 1.28
270.45 147.52 65.7 0 616.58 42.82 0 0 0 73.44 79.85 2.13 0 24.56 7,785.84
956.17 742 164.78 398.67 82.05 40.49 0 132 60.64 4.03 1.34 40.04 12.2 0.22 7.58 14 38.23 0 0 0 17.12 0 0 0 14.4 0 0 0 6,662.32 9,548.93
581.6 322.11 121.28 112.24 51.05 26.39 10.24 8.34 0 0 0 0 0 0 6,934.66
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Trend in Export of Major Products from India • Guar gum It is showing a stable trend in over all, during the year 2010-11 export of guar gum was highest among all the years (includ- ing recent) i. e. 2,246 tonnes due to higher demand in Mexico, however the volume has come down and is stable afterwards. Since the last three years, (2013-2015), India has, on an average, exported 1,332 tonnes of guar gum and products valued INR 3,107 lakh to Mexico. • Groundnut- The export of groundnut to Mexico during the year 2010-11 and 201112 was 8,356 tonnes and 33,274 tonnes respectively, because the other supplying country faced draught in that year. However, India’s export volume stabilized after draught measures were taken by the supplier and producing country. During the year 2013-2015, average annual export of groundnut to Mexico is 2,166 tonnes and INR 1,426 lakh in terms of volume and value respectively.
• Dried and Preserved Vegetables export demand showed fluctuating trend as the total volume increased from 29.82 tonnes to 296.12 tonnes in the year 2009-10 to 2010-11 respectively, again the volume declined to 178.82 tonnes in the year 2011-12. However, since the year 2011-12 onwards, volume of export has been constant and average annual export stood at 682 tonnes with average value of INR 670 Lakh. • Fresh Grapes export demand was 95 tonnes in the year 2010-11, during the year 2011-12 the volume increased to 744.1 tonnes and again dropped down in the year 2012-13. Similar cyclical trend seen during the next three years. Graph 7: Export Trend of Dried and Preserved Vegetables and Fresh Grapes to Mexico
Graph 6: Export Trend of Guar Gum and Ground- nut Export from India Other Major Products Imported by Mexico Tomato prepared and preserved Fruit jams, jellies and purees, Raisin and Tomato ketchup could be important products for the Indian ex- porter’s interest as they are currently able to export these products to various nations.
Source: DGCIS
Table 3: Other Major Processed Products Imported by Mexico from the World
Year
Tomato Prep. & Presv
Fresh Apple
Fruits Jam, Jelly
Raisin
Tomato Ketchup
Qty
Value
Qty
Value
Qty
Value
Qty
Value
Qty
Value
2010
46.3
41.6
221.3
230.5
8.4
10.6
14.1
20.4
33
41
2011
69.6
54.8
198.5
213.3
8.1
11.2
19.5
32.5
32
40
2012
60.2
46.9
235.9
291.3
9.4
13.1
17.7
28.5
29
37
2013
71.2
57.4
275.0
344.0
9.8
14.7
16.2
31.3
32
39
2014
63.2
62.4
235.5
277.5
8.8
14.2
18.3
34.8
36
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Quantity in 000 Tonnes, Value in US $Million
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India’s share in export of above these products are negligible; however these products have shown good growth in import over the years. Fresh apple is another important product imported by Mexico in good volume. Market Potential in Mexico The growth of the Mexican processed food industry can be attributed to several factors such as a growing demand, excess production capacity, available agricultural resources both domestic and imported, economic growth of Mexico, expansion of the middle class, and low manufacturing costs. Ready-to-eat and frozen food products are gaining popularity in Mexico as result of changing lifestyles as more women are entering the workforce reducing the time that families have to prepare meals at home. Increasing income levels are also an important force driving the demand for imported processed foods. The processed food sector in Mexico is extremely price sensitive; companies need to keep prices low in order to stay competitive. Market competition comes from large local food processors that carry increasingly modern and developing lines of Mexican food products. Companies like Grupo Herdez, Bimbo, La Costena and Sabormex are local competitors for U.S. exporters, but also represent oppor- tunities in terms of imports of ingredients for processing.
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Chairman: Krishan Kumar, IAS General Managers: Sunil Kumar; Tarun Bajaj; S S Nayyar; Navneesh Sharma Co-ordinators: Rajni Arora, Executive Secretary; Kamal Kant (EO)
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