You begin the creation of your strategy by deciding what the overall objective of your enterprise should be. In general this falls into one of four ... This means choosing one of the following 'generic' strategies (first described by Michael Porter i
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A one-page #contentmarketing strategy can help you CLICK TO TWEET gain traction, says @riverwordguy.
Use input from executives & middle managers to sharpen your #contentmarketing plan, says CLICK TO TWEET @riverwordguy.
A 1 page #contentmarketing strategy will be used more than a multi-page document or dusty binder. CLICK TO TWEET @riverwordguy
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Erika Parker • 7 months ago
Cool, thank you, George, very useful article even for those, who wants to have a startup in Saas. Saas today is a competitive sphere of activity, and every marketing team intends to pick the most suitable and most profitable channels for their company. But, the truth is, that in can be harder than you can imagine. Indeed, if you do not want to blow your dough on channels that will be ineffective for you company you should gain an advantage of channels and use it correctly. Marketing channels is a leeds and life blood of every Saas company. New are emerging day by day, and existing are always changing as well as a market in general. Also, as additional information, I can say, that success in Saas business depends on a good Saas marketing plan - channels and metrics are one of its points. As a marketer, I analyzed the most useful marketing channel and find out some kind of strategy for those, who are in two minds what channels will be effective for their business. https://kraftblick.com/blog... A particularly useful advice given by Brian Balfour, the CEO/founder of Reforge, is to set up a channel matrix. It gives you a possibility to check and compare each channel with the help of visualization.
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Keith Corso • 9 months ago
Thanks for the details. Very helpful. I do wish however that people within social media would get on the same page with regard to terminology. I've been working with web site and social media planning and everything I know and read defines goals and objectives differently. In almost all business literature goals are qualitative and general and objectives are the measurable component. It might be a small thing as long as people in an organization understand, but if you walked into my place of business and used goals the way you are using it here, we wouldn't understand you. The following article form Fast Company is a good summary of the way most of the business world understand the difference. https://www.fastcompany.com...
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Advertising Agency • 9 months ago
Thanks a lot for giving me suggestions and guidelines to improve our business
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Advertising Agency • 9 months ago
You bet! I've introduced one-page marketing strategies to dozens of companies in the past year. They are loving it!