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Oct 7, 2017 - Strategic Management Session 1- 6 Defining Strategic Management Strategic management the art and science o

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Transcript Strategic Management Session 1- 6 Defining Strategic Management Strategic management the art and science of formulating,implementing, and evaluating cross-functional decisions that enable anorganization to achieve its objectives 1-2 Copyright ©2013 Pearson Education Defining Strategic Management Strategic management is usedsynonymously with the term strategicplanning. Sometimes the term strategicmanagement is used to refer to strategyformulation, implementation, andevaluation, with strategic planningreferring only to strategy formulation. 1-3 Copyright ©2013 Pearson Education Defining Strategic Management Astrategic plan is a company’s game plan. A strategic plan results from toughmanagerial choices among numerousgood alternatives, and it signalscommitment to specific markets, policies,procedures, and operations. 1-4 Copyright ©2013 Pearson Education

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