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Strategy Train Small Enterprise Strategic Development Training Línguas Home Projecto Material de Formação Glossário Ferramenta de diagnóstico Contacto a a a Introdução Análise Estratégica Diagnóstico Estratégico Formulação da Estratégia Unidade 4 Nível de Estratégia do Negócio Unidade 5 Integração Vertical para PMEs Unidade 6 Internacionalização das PMEs 6.1 Internacionalização das PMEs 6.2 Porque adoptar um Estratégia de Internacionalização? 6.3 Onde posso encontrar Apoio para a minha Estratégia de Internacionalização? 6.4 Como devo implementar a minha Estratégia de Internacionalização? 6.5 Internacionalização das PMEs Europeias Resumo dos Pontos Principais Bibliografia Unidade 7 Diversificação para as PMEs Unidade 8 Desenvolvimento do Negócio Implementação da Estratégia Unidade 6 Internacionalização das PMEs > Bibliografia Bibliografia Livros/Artigos Jobber D. (2001), Principle and Practice of Marketing, London: McGraw-Hill Publishing. OECD (2005), OECD Handbook on Economic Globalisation Indicators, OECD Publishing. Mohibul Islam Masum Alejandra Fernandez (2008), Internationalization Process of SMEs: Strategies and Methods. OECD (2003) Green Paper. Edelman, L., Brush, C., Manolova, T. (2001), The impact of human and organizational resources on small firm strategy, Research paper. Jonas Onkelinx, Leo Sleuwaegen (2008), Internationalization of SMEs. Kishore Kumar Bandi, Kamlesh Bhatt, (2008), The Process of Internationalization in Small and Medium Enterprises (SMEs), Halmstad University. Svend Hollensen (2007), Global Marketing; A Decision-Oriented Approach, 4th Edition. Moberg and Palm (1995) in Adina Letitia Negrusa (2009) The Romanian SME?s Difficulties in their Internationalisation Process. Sullivan, Arthur, Steven M. Sheffrin (2003), Economics: Principles in action. Upper Saddle River, New Jersey. Voudouris, I. and Dimitratos, P. (forthcoming) "Growth of Archetypon S.A.: exploitation of opportunities at Greek and European marketplaces", in L-P. Dana, M. Han, V. Ratten and I. Welpe (Eds.), (2007), A Theory of Internationalisation for European Entrepreneurship, Cheltenham: Edward Elgar. Websites Foreign Market Entry Modes, Viewed September 2009 www.quickmba.com/strategy/global/marketentry Niina Nummela, Change in SME internationalisation - A Network Perspective (Revised November 2002), Viewed September 2009 http://www.aueb.gr/deos/EIBA2002.files/PAPERS/W52.pdf Jonas Onkelinx, Leo Sleuwaegen, Internationalization of SMEs (March 2008), Viewed September 2009 http://www.combifin.be/content/combifin/uploads/docs/flandersdc_internationalization_of_sme_s%5B1%5D.pdf OECD, Glossary of foreign direct investment terms and definitions, 4th edition, Viewed September 2009 http://www.oecd.org/dataoecd/56/1/2487495.pdf Internationalisation of SMEs, European Communities (2004), Viewed September 2009 http://ec.europa.eu/enterprise/policies/sme/files/analysis/doc/smes_observatory_2003_report4_en.pdf B. Banu Bozkurt, Oktay Ozdenli (2005), Internationalisation and National Innovation System: An Investment Agency Perspective, Viewed September 2009 http://www.druid.dk/uploads/tx_picturedb/ds2005-1575.pdf National Corporate Cultures and International Competitiveness Strategies - the Challenge of Globalisation for European SMEs, Viewed September 2009 ftp://ftp.cordis.europa.eu/pub/citizens/docs/final_report_00027_smes.pdf Tina Nordstrand, Maria Ohman (2005), Standardization Vs. Adaptation of the Marketing Program for International Markets, Lulea University of Technology http://epubl.ltu.se/1404-5508/2005/120/index-en.html Lu Liu Shuag Li (2004), The internet and SMEs? internationalisation -Case Studies of Swedish Manufacturing SMEs http://epubl.luth.se/1404-5508/2004/053/LTU-SHU-EX-04053-SE.pdf Jo Håvard Borsheim & Carl Arthur Solberg (2004), The internationalization of born global internet firms, Norwegian School of Management, Norway http://web.bi.no/forskning/ncsb2004.nsf/23e5e39594c064ee852564ae004fa010/a6cb7066ea59eda6c12567f30056ef4d/$FILE/Solberg&Borsheim.pdf Siv Marina Flø Karlsen (2007), The Born Global - Redefined. On the Determinants of SMEs Pace of Internationalization, BI Norwegian School of Management http://web.bi.no/forskning/papers.nsf/349b2672a809db42c1256e620044a25f/8e32bc5004951a2dc125729e004eeed6/$FILE/2007-02-karlsen.pdf Pesquisa Pesquisa Tag Cloud Cinco Forças de Porter Desenvolvimento do negócio; estratégia; fusões e aquisições; alianças estratégicas; benefícios Diversificação Estratégia organizacional Implementação Integração a montante análise do ponto de retorno de investimento análise estratégica balanced scorecard ciclo de vida do produto concorrentes custos e riscos; pequenas e médias empresas (PMEs) estratégia estrutura operacional fornecedores gestão da crise gestão da mudança gestão do processo gestão do risco gestão e política de inovação integração a jusante política funcional /regras sinergias tecnologia tipo de diversificação
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