Strategy Train: Unit 4 Business Level Strategy [PDF]

Strategy Train Small Enterprise Strategic Development Training Choose a language Home About Training Material Glossary Diagnostic Tool Contact a a a Introduction Strategic Analysis Strategic Diagnosis Formulation of Strategy Unit 4 Business Level Strategy 4.1 Competitive Advantage and Value Chain Analysis 4.2 Generic Strategies Summary of Unit 4 References of Unit 4 Unit 5 Vertical Integration for SMEs Unit 6 Internationalization for SMEs Unit 7 Diversification for SMEs Unit 8 Business development Implementation of Strategy Unit 4 Business Level Strategy Unit 4 - Business Level Strategy Learning objective: After reading this unit, you will be aware of the importance of competitive advantage and the organisational strategies geared to achieve the firm’s overall objectives. The manager will prioritize changes and ways for better value creation for the customers of the firm. A number of the general strategies which a firm may adopt based on Porter’s 5 Forces approach is reviewed and offers a useful framework for analysing competitive forces and formulating generic business strategies. In order to make practical use of this information, some examples, tasks and case studies are presented. Estimated Time: It will take about 90 minutes to go through this unit. The application of tools and exercises will require additional time. Introduction In this unit we present the organisational strategies geared to achieve the firm’s overall objectives, being aware that the essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals (Porter, 1996). The manager will prioritize ways to create better value for customers of the firm based on the value chain analysis framework. We review the concept of competitive advantage and a number of the general strategies a firm may adopt based on Porter’s approach. His approach offers a useful support for analyzing competitive forces and formulating generic business strategies. Search & Find search Related Resources Download_Unit_4.pdf Tag Cloud Five Forces Porter RAMS SWOT analysis Six Sigma Six Step Model balanced scorecard bargaining power benchmarking break even analysis

change management competitive advantage cost benefit analysis cost leadership differentiation diversification forward integration implementation risk management strategy theory X Y Z value chain value creation vertical integration ©2009 Strategy-Train. All rights reserved.