Idea Transcript
SATURATION RATE CARD
Reach 100% of your target market with Target Smart, The News & Observer’s Print & Deliver Program Combining the power of The News & Observer, our ten community newspapers,* Midweek Values and online, Target Smart offers saturation without duplication to more than 668,000 households in the Greater Triangle. For one low price, we’ll design, print and distribute your insert. Plus, you’ll receive matching online impressions on the Triangle Online Network. Whether you want to reach the entire market, or just those households around your business, our program can deliver the options you need that you won’t find in any other total market coverage program.
Advantages of The News & Observer’s TMC Program: There when you need us. Our TMC program is offered 52 weeks per year, not 10 to 12 times per year. Custom zoning. We craft a custom distribution area based on your needs – no preset zones that may or may not meet your needs.
hood place for
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550-0185
Dine In • Take
Out • Delivery
Let us cater your next party!
Morrisville
3605 Davis Drive, Mor risville,
16” Thin Crus Cheese Pizzat and 12 Wings (Add’l toppings
$19.99
(Upgrade to 18”
extra)
for $2.00)
12” Thin Crus Cheese Pizzat
extra)
(Upgrade to 18”
$1.00 Off
and get
Up To THREE Additional Ingdredients
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Queen Set
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4/3/11
25 0 OFF Any King
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feel this good about your auto repair!
support. Billions of viscoelastic conform
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® used technolog developed for y originally NASA
exactly to your alleviating counter body, • Clean, quiet customer lounge pressure and REM sleep. promoting deepwith wi-fi access
• Vehicle pick-up and delivery available
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• While-you-wait appointments available for all services
Ask Us About Our DOUBLE Cou pon Opportunitie s
to create automatically • Complimentary shuttle service reacts to your a mattress that body’s weight, and temperatu shape, re to provide to local area unsurpassed and therapeut comfort ic memory cells
Excludes Tempur-Pedic
Room to say what you need to say. Our larger format options give you ample space to get your entire message out to consumers. You aren’t limited to third and half sheets.
• 30 months - 30,000 mile hassle-free warranty on parts and labor for most repairs Tempur-Pedic
Capital 11216 Capita l Blvd., Wake Next to Wal-Ma Forest 919-562-4424 rt
ALL PRICES INCLUDE COUPONS
the right people with the right approach
Full Set
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$ 15 0 OFF Any
*
King
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Capital Blvd., Wake Next to Wal-Ma Forest 919-562-4424 rt
399
d Pillowtop
Queen Twin Set Full Set Set $ $
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$
Foam Encase
$
Multiple formats and size options. We offer half sheets, full sheets, jumbo sheets and four-page tabs – all in full color, 2-sided on glossy paper.
* The Cary News, The Chapel Hill News, The Clayton News-Star, The Durham News, Eastern Wake News, Garner-Cleveland Record, The Herald, Midtown Raleigh News, North Raleigh News and Southwest Wake News.
Not valid with any Please mention other offers. coupons when ordering Expires 12/31/10
$ 75 OFF
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the Triangle
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Optimize your advertising budget. The N&O’s Target Smart program counts toward your N&O dollar volume contract, potentially lowering your cost for ROP and other advertising.
With the purchase of $15.00 or more
Not valid with any Please mention other offers. coupons when ordering Carryout or Delivery Expires 12/31/10Only
Any Twin Set
Not valid with any Please mention other offers. coupons when ordering Carryout or Delivery Expires 12/31/10Only
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Pillowtop Set
$
Priced right. Our new rates are extremely affordable – as low as .025¢ per household for a half sheet, full-color, 2-sided piece.
FREE DELIVERY
Any Pizza
for $2.00)
Not valid with any Please mention other offers. coupons when ordering Carryout or Delivery Expires 12/31/10Only
Spring Savings Event $ 279 219 259 450
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Best prices in
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attress FREE $1 C4.99
Not valid with any Please mention other offers. coupons when ordering Carryout or Delivery Expires 12/31/10Only
NC 27560
4/3/11
Expanding your reach online. Our rates now include matching Rectangle (300x250) GeoTargeted online impressions on the Triangle Online Network. The ad can click to your website or to your printed piece, which will also be posted on newsobserver.com.
Buy Any One Topping Pizza
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16” Thin Crus Cheese Pizzat and 2 Liters of Peps i (Add’l toppings
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919-380-7000
tal 11216 Capita l Blvd., Wake Next to Wal-Ma Forest 919-562-4424 rt
Not valid with any Please mention other offers. coupons when ordering Carryout or Delivery Expires 12/31/10Only
Buy Any 18” Pizza
Excludes Tempur-Pedic
Preferred presence. Your pieces are part of The News & Observer’s newspaper “marketplace.” The only place to find major food and drug preprints on a weekly basis is in The N&O TMC program. Readers turn to inserts for shopping information and they prefer to receive their inserts in the newspaper.
Your neighbor
919.967.2271
1809 Fordham Blvd.• Chapel Hill, NC 27514 Monday-Friday: 7:30AM-5:00PM
www.autoprotocall.com
Peking Garden
t Chinese Restauran Oldest and Best “We appreciate
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ghout the past your business throu er
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20 years”
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Call your account executive today to learn more about this great program. 919-836-5600 • Toll Free 800-736-2602
NO069_TargetSmartSat • 06.01.11
Saturation Rates
(All rates are cost per thousand. Pricing includes design, full color printing on 70lb gloss stock, insertion and matching Rectangle GeoTargeted online impressions on the Triangle Online Network.*)
Half-Sheet Two sizes to choose from: 5 3/8 x 8 3/8 or 5 1/2 x 10 7/8 Quantity 10,000-19,999 20,000-34,999 35,000-49,999 50,000-74,999 75,000-99,999 100,000-199,999 200,000-299,999 300,000-499,999 500,000+
Open $50.00 $47.00 $35.00 $33.00 $31.00 $29.00 $27.00 $25.00 $23.50
3X $45.50 $42.80 $32.00 $30.20 $28.40 $26.60 $24.80 $23.00 $21.65
6X $43.25 $40.70 $30.50 $28.80 $27.10 $25.40 $23.70 $22.00 $20.73
12X $41.00 $38.60 $29.00 $27.40 $25.80 $24.20 $22.60 $21.00 $19.80
Overruns $26.00 $24.00 $17.00 $16.00 $15.00 $14.00 $13.00 $13.00 $12.00
Full Sheet 8 3/8 x 10 7/8 Quantity 10,000-19,999 20,000-34,999 35,000-49,999 50,000-74,999 75,000-99,999 100,000-199,999 200,000-299,999 300,000-499,999 500,000+
Open $66.00 $52.00 $39.50 $37.50 $35.50 $33.50 $31.50 $29.50 $28.00
3X $59.90 $47.30 $36.05 $34.25 $32.45 $30.65 $28.85 $27.05 $25.70
6X $56.85 $44.95 $34.33 $32.63 $30.93 $29.23 $27.53 $25.83 $24.55
12X $53.80 $42.60 $32.60 $31.00 $29.40 $27.80 $26.20 $24.60 $23.40
Overruns $30.00 $28.00 $24.00 $22.00 $22.00 $21.00 $19.00 $18.00 $17.00
3X $95.00 $86.00 $61.40 $58.58 $55.76 $42.60 $39.78 $36.96 $34.14
6X $90.00 $81.50 $60.20 $57.44 $54.68 $41.80 $39.04 $36.28 $33.52
12X $85.00 $77.00 $59.00 $56.30 $53.60 $41.00 $38.30 $35.60 $32.90
Overruns $65.00 $60.00 $45.00 $35.00 $33.00 $29.00 $27.00 $25.00 $23.00
4-Tab 17 x 10 7/8 folded to 8 1/2 x 10 7/8 Quantity Open 3X 10,000-19,999 $85.00 $77.00 20,000-34,999 $75.00 $68.00 35,000-49,999 $64.00 $61.64 50,000-74,999 $62.00 $59.72 75,000-99,999 $60.00 $57.80 100,000-199,999 $58.00 $55.88 200,000-299,999 $56.00 $53.96 300,000-499,999 $54.00 $52.04 500,000+ $52.00 $50.12
6X $73.00 $64.50 $58.52 $56.71 $54.90 $53.08 $51.27 $49.45 $47.64
12X $69.00 $61.00 $55.05 $53.35 $51.65 $49.96 $48.26 $46.56 $44.87
Overruns $72.00 $42.00 $38.00 $36.00 $34.00 $33.00 $32.00 $31.00 $30.00
JUMBO SHEET 10 3/4 x 12 1/8 Quantity 10,000-19,999 20,000-34,999 35,000-49,999 50,000-74,999 75,000-99,999 100,000-199,999 200,000-299,999 300,000-499,999 500,000+
Open $105.00 $95.00 $65.00 $62.00 $59.00 $45.00 $42.00 $39.00 $36.00
*For example, you will receive 100,000 online impressions when you purchase 100,000 Target Smart pieces. Online impressions to run within 7 days, inclusive, of Target Smart insertion date. Overruns do not receive matching online impressions
Quantities are based on a single press run, which can be delivered over multiple dates within 2 fiscal periods with a per date minimum of 10,000 pieces. Frequency discounts are based on the number of press runs in 12 consecutive months.