Target Visitors Who Are Within a Few Miles of a Tradeshow

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/ Evergage Knowledge Base / Playbooks / Demand Generation

Target Visitors Who Are Within a Few Miles of a Tradeshow Created by T.J. Prebil, last modified by Elizabeth Couchon on Sep 12, 2016

Category

Demand Generation

Vertical

Technology, SaaS

Topic

Drive trade show attendance by messaging website visitors who are close to the location

ID #

201

Introduction With Evergage, even before visitors spend time engaging with your website, a lot of data is collected about them – their location, status, number of visits, and more. Using this information, we can improve each visitor’s experience by presenting content – in real time – that they will be more likely to respond to and engage with.

Example



A visitor comes to your site to learn more about your company. He happens to be located within 25 miles of a trade show you are attending so he sees a message promoting the show, listing your booth number, and inviting him to set up a time to meet with you. He is planning to attend the event so he clicks to learn more.

Segment There are no segments for this message as it is generated from the location detection feature.

Measure As this message is mainly to educate visitors and drive them to an offline event, it is a good idea to include a CTA such as “Book a Meeting” or “I can’t make it, but keep me updated” which deliver the visitor to an email registration form. In these cases we would create a segment of people who have completed the email form and use this as your “global goal.”

Process There are two ways to use Evergage to create this play on your own site: 1. You can create multiple, rulebased experiences based on different trade show locations for upcoming events. In the campaign, under either campaign settings or message settings, select ‘location > near > users near location’ 2. You can use a segment for this by creating a segment of people for a specific company or industry, and then at a campaign level or message level (rule based), ‘Who sees this > Segments > users in segment’

Reference Materials The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: Add Rules for Campaigns, Experiences, and Messages Segment Rules Use Segments for Campaign Targeting Additionally, the following plays also provide related information: Target Users Based on Location Target Users Based on a Segment



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Target Visitors Who Are Within a Few Miles of a Tradeshow

/ Evergage Knowledge Base / Playbooks / Demand Generation Target Visitors Who Are Within a Few Miles of a Tradeshow Created by T.J. Prebil, last modi...

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