The Ascend Style Guide for Logo usage and Visual Branding [PDF]

PRIMARY LOGO - COLOR. SECONDARY LOGO - BLACK AND WHITE. PANTONE 152 C. CMYK: 0/51/97/1. WEBSAFE #FF9733. PANTONE Cool Gr
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The Ascend Style Guide for Logo usage and Visual Branding

PRIMARY LOGO - COLOR Usage - general promotional products (prints, digital graphics) of Ascend PANTONE 152 C CMYK: 0/51/97/1 WEBSAFE #FF9733 PANTONE Cool Gray 10C CMYK: 0/2/0/60 WEBSAFE #999999

MINIMUN LOGO DIMENSIONS

Usage - fax sheets, internal off ice memo or places that are unable to per form colored prints

|--------- 1.25in ---------| |----0.7 in----|

SECONDARY LOGO - BLACK AND WHITE

No text or other graphics is allowed within the dotted area

ASCEND Pan-Asian Leaders | Program Identity Color Guide | 2011

The Ascend Style Guide for Logo usage and Visual Branding

INAPPROPRIATE USAGE OF LOGO - PLEASE AVOID

Unpropor tional distor tion

Change of color

Other lettering

Repositioning

PA N -A S I A N L E A DE R S

Cropping

Ascend

Text and/or graphics overlay

♣ abcd

ASCEND Pan-Asian Leaders | Marketing Collateral Style Guide | 2011

The Ascend Style Guide for Logo usage and Visual Branding

GILL SANS MT PRO BOLD CONDENSED ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 abcdefghijklmn opqrstuvwxyz

GILL SANS MT PRO CONDENSED ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 abcdefghijklmn opqrstuvwxyz

GILL SANS MT PRO BOOK ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890

Garamond Premier Pro Semibold ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 abcdefghijklmn opqrstuvwxyz

PAN-ASIAN LEADERS ASCEND NATIONAL HEADQUARTERS MISSIONS & GOALS Competing in a borderless world

ASCEND Pan-Asian Leaders | Program Identity Color Guide | 2011

The Ascend Style Guide for Logo usage and Visual Branding

CONVENTION/ CONFERENCES

PANTONE Warm Red C CMYK : 0/75/90/0

MENTORSHIP

WEBSAFE #FF5219

PANTONE 4715 C CMYK: 0/42/45/34 WEBSAFE #B27566

STANFORD ALP

PANTONE 7427 C CMYK: 0/100/96/28 WEBSAFE #991919

BUSINESS ROUNDTABLES

EIS

PANTONE 5405 C CMYK: 58/17/0/46 WEBSAFE #2E6D84

CEI

PANTONE 7448 C CMYK: 32/42/0/55 WEBSAFE #534C66

PROFESSIONAL DEVELOPMENT

PANTONE 5835 C CMYK: 0/2/67/40 WEBSAFE #B2A54C

COMMUNITY SERVICE

PANTONE 5487 C CMYK: 35/0/16/54 WEBSAFE #667F79

LEAD SERIES

PANTONE 8003 C CMYK: 30/25/40/20 WEBSAFE #AFB299

BUSINESS SCHOOL ALLIANCE

PANTONE 801 C CMYK: 90/5/5/0 WEBSAFE #33CCFF

SOCIAL MIXERS

PANTONE 690 C CMYK: 0/97/0/59 WEBSAFE #871D46

ASCEND Pan-Asian Leaders | Marketing Collateral Style Guide | 2011

PANTONE Warm Gray 11C CMYK: 0/17/34/62 WEBSAFE #66594C

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