The Chaser - February 2011 - Chicago - Viper Alley [PDF]

Feb 25, 2011 - http://www.chicagomag.com/Radar/The-Chaser/February-2011. ... A Highland Park resident and developer of t

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North Shore Nightlife: Five questions for Viper Alley’s Scott G...

http://www.chicagomag.com/Radar/The-Chaser/February-2011...

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2/25/11 6:20 PM

North Shore Nightlife: Five questions for Viper Alley’s Scott G...

http://www.chicagomag.com/Radar/The-Chaser/February-2011...

Feb 24, 2011

ABOUT THE CHASER

North Shore Nightlife: Five questions for Viper Alley’s Scott Greenberg

The freelance life keeps writer Amalie Drury ensconced in her home office most days, but by the time cocktail hour rolls around, she’s more than ready to snap her laptop shut and hit Chicago's bar

AMALIE DRURY Like

scene in search of the good, the bad, and the gossipy. A native Kentuckian, Amalie has been nursing a taste for

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bourbon practically since birth. Leave her tips on where to sip in the comments section below, then check back each Thursday for tales of her exploits and the latest in nightlife news. ALSO CHECK OUT + Photos from the nightlife front in Seen on the Scene + Chicagomag.com’s past nightlife blogs, Nightspotting 2.0 and Last Girl Standing ADVERTISEMENT

Inside the 15,000-square-foot music venue and nightclub

CATEGORIES A Highland Park resident and developer of the Wit hotel, Scott Greenberg will unveil his latest

The Chaser

brainchild, the 15,000-square-foot “boutique concert venue and nightclub” Viper Alley, on March 11th in Lincolnshire. With final sound checks underway, he explained to the Chaser why he thinks the North Shore is ready to rock.

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ARCHIVES February 2011

Wit?

January 2011

If you’re really students of Scott Greenberg and the Wit, you’ll probably find the DNA is there. The hotel

December 2010

is infused with my own style of humor, and you’ll see that humor in the art around Viper Alley. We had a

November 2010

local artist, Sam Kirk, produce several humorous original pieces. You’ll also see signs of my taste for

October 2010

creating tension between what I call “urban grit” and a glamorous theatrically. You see that in the Wit, with windows opened up to city streets and the el. That tension is heightened at Viper Alley because we have this factory motif, but things are highly stylized and there’s lots of pizzazz. It’s a visual feast, everywhere you look.

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2/25/11 6:20 PM

North Shore Nightlife: Five questions for Viper Alley’s Scott G...

http://www.chicagomag.com/Radar/The-Chaser/February-2011...

What's "rock ’n’ roll-inspired" food? It’s small plates, mostly pizzas and sandwiches. Some of the menu concepting came from our chef Evan Percoco at the Wit. He had a history of working with rock celebrities. Who will your crowd will be? Is it a strictly over-21 venue? Most of the time, yes. On Sundays we’ll do a familyfriendly musical brunch. We’ve tried to gear different parts of the venue for different ages. What we find with Roof at the Wit is, earlier in the day you have the older people—30 to 70—come from 5 to 10 at night. And then the 20- to 30-year-olds come after 11 until 2 in the morning. A lot of our live acts are geared to the 30 to 70 crowd, and the 21 to 30 crowd will come for the nationaland international-level DJs who will play late night. We think people will come in on Wednesday and Thursday

A sample of Sam Kirk’s art

nights and use the space more as a bar and nightclub. Some evenings we’ll start out at 6 or 7 with maybe a fashion show or other entertainment, and then it’ll morph into an all-out party. Will there be dancing? Oh, yes. We’ll have outrageously fun dancing. Interview has been edited for length.

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