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Home > Vol 5, No 2 (2017) > Susilo
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The Jokowi Political Imagery In the Perspective of Communication Philosophy
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Tri Wahyu Susilo
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This research aimed to know the politics of imaging by president Jokowi, from the perspective of communication philosophy. The self-image of a leader is very important, let alone as a symbol of the country. Jokowi frequently appears as communication populist, original and non-abstract. Appearance was followed by the behavior of '' charity '' which symbolized by the bicycle gift, book packages, and package of food in a variety of occasions. This reseach is a literature study with the main data is information displaying Jokowi activities associated with the imaging. Data will be approached from the perspective of communication philosophy. The discussion was conducted by discussing ontologically, epistemically and axiologically on Jokowi's behavior in his self-image.
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The results of this study is ontologically Jokowi understand what is the value of self as a leader. He asks himself who am I, in the position of being 'prabu' or a King. Epistemically, imaging patterns that do come from experience as an entrepreneur, learning of the value of Javanese, and on going process as head of state / a president. The last, epistemologically, Jokowi imaging was not far be wrong to say as a continuation of the current personal character into a simple and honest businessman. The conclusions can be said in this research is imaging Jokowi political nuanced by personal character that is low profile and deck at all levels of society, plus of '' necessity '' that indentify away from the nominating party, PDI - Struggle as grassroots.
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Imagery, Jokowi, Communication Philosophy
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References
Tri Wahyu Susilo sebelas maret university Indonesia
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Development Effect of Teaching Family History Gender dielectric.
Leading Sector, Klassen Tipology, Regional Planning Lifestyle. Menstrual Cycle Monsoon Rains Sri Lanka, Dengue Epidemic, Mosquito Control Stress Viral Serotype World Health Organisation biology learning development knowledge management, SECI Model, tacit knowledge, explicit knowledge, knowledge management system needs analysis steelconcrete composite, retrofit methods, progressive collapse, steel cables, optimization
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improvement, regional development
ISSN:2509-0119
Karimah, Kismiyati El and Wahyudin, Uud. 2010. Filsafat dan Etika Komunikasi, Aspek Ontologis, Epistemologis, dan Aksiologis dalam Memandang Ilmu Komunikasi. Bandung: Widya Padjadjaran Liliweri, Alo. 2001. Gatra-Gatra Komunikasi Antarbudaya. Yogyakarta: Student Literature. Moleong, Lexy J. 2000. Metode Penelitian Kualitatif. PT Bandung: Teens Rosdakarya. Mulyana, Dedy. 2010. Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial Lainya. Bandung: PT. Youth Rosdakarya. Soemirat, Soleh and Ardianto, Elvinaro. 2002. Dasar-Dasar Public Relations. Bandung: Rosda Karya Sugiono. 2008. Memahami Penelitian Kualitatif. Bandung: Alfabeta. Wood, Julia T. 2013. Komunikasi Interpersonal : Interaksi Keseharian Edisi 6. Jakarta: Publisher Salemba Humanika. http://www.kompasiana.com/masharsono/ketika-jokowi-dikontrol-falsafah-jawa_552cc4c56ea8344e148b4567 https://tirto.id/how-jokowi-sell-citra-clCc
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