The Millennials Consumption Habits and Characteristics No description by Pedro Blumenschein Peixoto on 3 May 2017 •
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Transcript of The Millennials Consumption Habits and Characteristics Millennials?! Consumption: habits and characteristics of millennials in Brazil Erika Lisboa Pedro Blumenschein 2,5 Trilhões "Those companies that truly "get" the Millennials and engage with them appropriately have an opportunity to distinguish themselves in the marketplace and forge long-term relationships with their customers. " Full transcript Identify the definition of consumption. Introduce the Millennial Generation. Identify the main characteristics of consumption of this group. METODOLOGY The Millennials Consumption Habits and Characteristics Pedro Blumenschein Érika Lisboa Descriptive character Quantitative analysis Questionnaire Survey What are the millennials HABITS and characteristics CONSUMPTION in Brazil of Where they search first ? 83% Which opinion is more important and which is less important? VS. 93% 71% Car sharing Accommodation & Travel Housing Rent Streaming services Coworking Problem Main Objective Specific Objectives Future Agenda Limitations ABRAMS, Philip. Historical Sociology. Nova Iorque: Cornell University Press, 1982. BARBOSA, Christian. Mais tempo, mais dinheiro. Rio de Janeiro: Thomas Nelson Brasil, 2009.
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