Idea Transcript
© 2015 Newzoo
NEWZOO TREND REPORT
The Mobile Gaming Landscape 2015
And the power users who shaped it
INCLUDES CONTRIBUTIONS FROM
FOREWORD It has been another big year for mobile gaming. In fact, it has been the biggest year in the history of the industry so far. With the sector generating revenues of over $30 billion and King, arguably the biggest player in the market, valued at $6 billion, it’s fair to say that mobile gaming has reached heights in 2015 that few of us would have expected a decade ago. Unfortunately, what this means for the industry now and in the future has been clouded by antagonistic models of thinking. Whether deliberately or otherwise, mobile gaming’s success has tended to be framed as a battle with console or PC. When I unpacked the data from this report, a different picture emerged. In contrast to the usual narratives about mobile versus console or PC within the industry, it’s clear that most players are not in one camp or the other; they’re in both. As you’ll see for yourself shortly, Big Spenders on mobile games also spend significantly within the rest of the gaming space. Free marketers, who share game content but don’t pay for it, aren’t casual gamers; they’re an audience who respect and play “core” games. And though they consume video content on mobile devices, mobile Power Users spend their time and money heavily on services like Netflix or Twitch, which work across platforms.
What I believe we’ve seen in mobile gaming in 2015 is the beginning of a broader trend toward convergence. As shown by the success of Bethesda’s Fallout Shelter on mobile in June 2015 and Fallout 4 on PC, PS4 and Xbox One, game companies are beginning to realize that consumers desire gaming content to fit the various contexts that form their lives.
As a result, we’ll be seeing in 2016 onward a move away from defining games by their platform toward models that allow game content to be played and, equally important, viewed everywhere. Sony’s announcement that PS4 Remote Play, which allows console owners to play content without carrying the product around, comes hot on the tail of Microsoft allowing Xbox One titles to run on Windows. Meanwhile, mobile VR, such as Samsung’s Gear headset, will ensure that gaming’s newest trend is built with mobility and flexibility of use in mind. This report from Newzoo has solidified in my mind that soon we will no longer talk about mobile games as a genre, but as a method of consumption. The whole games industry is about to go mobile; I believe this will support, rather than threaten, businesses as they create diverse, and successful, games in the future.
- George Osborn George Osborn is a games writer who has written for The Guardian, Games Industry Biz and Pocket Gamer. He is currently the Editor for Mobile Games Forum and runs a content marketing business called Mobile Mavericks.
INTRODUCTION This report is provides a “just in case you missed it” overview of the key trends, insights and data we have published in the past 12 months. But there are also some new gems to be found in this 39-page document. As our data on mobile broadens and deepens through our own data crunching and modelling, we also rely on a number of strong and innovative partners for insights on China, in-depth appstore data and game monetization metrics.
The biggest news on mobile last year was without a doubt ActivisionBlizzard buying King. Not just because it is the biggest acquisition in games industry history. It is illustrative of many things that have shaken up our industry in the past years.
For Newzoo, 2015 was a pivotal year in our company’s history as our growth accelerated. Compared to January of this year, we have doubled our headcount. Without disclosing our complete strategic and tactical line-up of plans and products, the world will see a lot of new and innovative things coming from Newzoo in 2016 in terms of markets tracked, type of intelligence that we provide and industries that we serve, particularly in the mobile space. In the first quarter of 2016, we will be expanding our US presence considerably including moving to a new San Francisco office: RocketSpace. As the majority of our clients already come from the US, it was just a matter of time before we would move more of our shop into their neighborhood.
- Peter Warman CEO and Co-founder of Newzoo
In 2015, Tencent expanded its lead as largest company in the world by game revenues, generating $4.2Bn in the first half of 2015 alone. It also has a significant minority stake in world’s new number two: ActivisionBlizzard.
“With this report, Newzoo has provided a unique summary of the year. It details not only macro-economic consumption patterns in the gaming eco system, but also their derivation from player transactions. An essential read for anyone involved in the business of game development.” - Mark Robinson CEO and Co-founder of deltaDNA
1. The Mobile Market
A snapshot of developments in 2015
KEY SOURCE: NEWZOO’S 2015 GLOBAL GAMES MARKET REPORT The industry standard for trends, gamer numbers and revenue projections, used by the majority of global games, media and hardware companies.
MOBILE REVENUES CONTINUE TO GROW 2014-2018 GLOBAL MOBILE GAMES MARKET REVENUES SPLIT BY SMARTPHONE & TABLET © 2015 Newzoo | Source: Newzoo Global Games Market Report Premium
Smartphone
Tablet
2014-2018
CAGR +15.9%
$24.5Bn $7.4
$30.0Bn
$35.5Bn $11.2
$40.4Bn $12.8
$44.2Bn $12.9
$9.4
$17.0
$20.6
$24.4
$27.6
$31.3
2014
2015
2016
2017
2018
+23%
year-on-year global growth between 20142015
ASIA LEADS AS WESTERN MARKETS MATURE 2015 MOBILE GAMES REVENUES PER REGION & YoY GROWTH RATES © 2015 Newzoo | Source: Newzoo Global Games Market Report Premium
E-EU
$0.8Bn +10.0%
W-EU
NAM
$3.7Bn
$6.5Bn
CHINA
+12.0%
+15.1%
$6.5Bn +46.5%
$1.9Bn
MEA
$1.1Bn +82.8%
KOREA
+8.7%
JAPAN
REST APAC
$1.8Bn +69.1%
$6.2Bn +5.8%
OCEANIA
LATAM
$1.1Bn +72.9%
$0.6Bn +12.0%
+69%
year-on-year growth for the greater Southeast Asia region.
CHINA BECOMES #1 MARKET IN 2015 COUNTRY
2015 MOBILE REVENUES
SHARE OF GLOBAL
2014-2015 GROWTH
1 China
$6,530M
21.7%
+46.5%
2 Japan
$6,180M
20.6%
+5.8%
3 US
$6,020M
20.0%
+15.2%
4 South Korea
$1,850M
6.2%
+8.7%
5 UK
$1,010M
3.4%
+11.3%
6 Germany
$820M
2.7%
+12.7%
7 France
$520M
1.7%
+10.9%
8 Australia
$520M
1.7%
+10.8%
9 Canada
$510M
1.7%
+13.5%
10 Taiwan
$480M
1.6%
+51.2%
$24,440M
81.3%
+18.9%
237M
Apple devices were actively used in China (October 2015), or 29% of all smartphones & tablets
ACTIVISION BLIZZARD ACQUIRES KING TOP 10 COMPANIES BY GAME REVENUES, H1 2014 VS. H1 2015 Source: Newzoo Global Games Market Report Premium
Activision Blizzard’s acquisition of King makes it the
#2
PUBLIC COMPANY BY GAME REVENUES
MERGER ENTERTAINS 81.4M AMERICANS ACTIVISION/BLIZZARD PLAYERS
PLAYERS HAVE PLAYED ONE OF THESE KEY FRANCHISES IN THE PAST 3 MONTHS
48.5M
OVERLAP ACTIVISION/BLIZZARD & KING PLAYERS
KING PLAYERS
24.5M
57.3M
51%
Americans have played at least one of Activision Blizzard’s key franchises in the past 3 months
© 2015 Newzoo
43%
Americans have played at least one of Activision Blizzard’s franchises and one of King in the past 3 months.
Americans have played at least one of King’s key franchises in the past 3 months
SHARE OF ACTIVISIONBLIZZARD PLAYERS THAT ALSO PLAYS KING FRANCHISES | PAST 3 MONTHS | 26 COUNTRIES © 2015 Newzoo
33.3%
CAN
19.8%
RU
63.9%
BR
55.5%
MEX
35.0%
41.3%
28.0%
46.5%
45.5%
52.8%
27.0%
38.7%
IT
SE
NL
38.1%
31.2%
AUS
UK
GER
63.3%
67.3%
44.6%
57.6%
42.5%
34.6%
39.6%
32.4%
VN
PH
SI
MA
TW
CN
JP
KOR
64.7%
76.0%
60.0%
58.3%
TR
IN
TH
IND
FR
ES
© 2015 Newzoo Consumer Research in 27 Countries, Newzoo Data Explorer, Consumers Aged 10 to 65
BE
PL
PLAYERS HAVE PLAYED ONE OF THESE KEY FRANCHISES IN THE PAST 3 MONTHS
2. Mobile Power Users
Who are the Free Marketers & Big Spenders?
KEY SOURCE: NEWZOO’S 2015 COUNTRY CONSUMER INSIGHTS Get access to in-depth consumer insights and data on 27 countries on over 200 variables. Size and profile your market in terms of your target group
INTRO TO THE MOBILE POWER USER Free Marketers
Big Spenders
Free Marketers play games > 10 hours per week without spending money
Big Spenders in the US spend > $25* per month on or in mobile games *varies country to country
Defining value in mobile game monetization has focused almost entirely on how much money a player spends. This has come at the expense of considering a group of users who don’t spend but are still highly valuable. Among non-paying mobile gamers, there is a user segment that delivers meaningful value to marketers, even when they’re not actively being tapped into. Globally, 5.3% of all mobile gamers are Free Marketers, or 90 million people.
With only 2.8% of mobile gamers classified as Big Spenders globally, gaming companies have focused more and more on unearthing these “whales”, measuring their value and attempting to increase their spend. Globally, there are 49.3 million mobile gamers who can be classed as Big Spenders. The US boasts the highest percentage of these lucrative mobile gamers with 4.8%.
AGE/GENDER OF POWER USERS Free Marketers FEMALE
MALE
Big Spenders FEMALE
49% 51%
MALE
33% 67%
16%
AGED 10-35
73%
AGED 21-50
22%
75%
© 2015 Newzoo | Source: Newzoo Data Explorer | aggregate 27 countries
BIG SPENDERS HAVE FULL-TIME JOBS Free Marketers
Big Spenders
NON-WORKING WORKING
NON-WORKING WORKING
37% 63%
14% 85%
1%
8% STUDENT
WORK FULL-TIME
27%
65%
© 2015 Newzoo | Source: Newzoo Data Explorer | aggregate 27 countries
65%
3. Mobile Free Marketers
Four things you didn’t know
KEY SOURCE: NEWZOO’S 2015 COUNTRY CONSUMER INSIGHTS Get access to in-depth consumer insights and data on 27 countries on over 200 variables. Size and profile your market in terms of your target group
1. THEY ARE DIGITAL CONVERSATIONALISTS USE* OF ONLINE COMMUNICATION AMONG FREE MARKETERS vs. ALL MOBILE NON-SPENDERS * uses > 15 hours/week | aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
Free Riders
43%
All Mobile Non-Spenders
41%
25% 17%
Internet / Email
(Mobile) Social Networks / Chat Apps
More info: www.newzoo.com/subscriptions
49%
of Free Marketers in the US actively use Instagram vs. 38% of all mobile non-spenders
2. THEY POWER VALUABLE RECOMMENDATIONS WOULD RECOMMEND A GAME TO OTHERS | FREE MARKETERS vs. ALL MOBILE NON-SPENDERS * uses > 15 hours/week | aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
Free Riders
All Mobile Non-Spenders
42% 35%
32%
17%
20% 11%
Candy Crush Soda Saga
Boom Beach
MARVEL Contest of Champions
More info: www.newzoo.com/subscriptions
28%
of paying mobile gamers discover new games through friends & family
3. THE SAMSUNG GALAXY IS THEIR TOP TABLET TOP 5 TABLETS / eREADERS ACTIVELY USED BY FREE MAREKTERS aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
31%
25% 19% 13%
Samsung Galaxy Note/Tab
Apple iPad
Microsoft Surface RT/Pro
11%
Apple iPad Mini
More info: www.newzoo.com/subscriptions
10%
Apple iPod Touch
of German Free Marketers use a Samsung Galaxy Note/Tab
4. THEY ARE NOT ALL CASUAL GAMERS TOP 10 FAVORITE MOBILE GENRES AMONG THE FREE RIDERS aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
65%
36% 27% 22%
19%
19%
18%
18%
16%
More info: www.newzoo.com/subscriptions
16%
16%
of Free Marketers list a “core” genre as one of their favorites
4. Mobile Big Spenders Four things you didn’t know
KEY SOURCE: NEWZOO’S 2015 COUNTRY CONSUMER INSIGHTS Get access to in-depth consumer insights and data on 27 countries on over 200 variables. Size and profile your market in terms of your target group
1. THEY ARE BIG SPENDERS ON ALL SCREENS CROSS-SCREEN BIG SPENDING AMONG MOBILE BIG SPENDERS vs. ALL MOBILE GAMERS aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
Mobile Big Spenders
71%
All Mobile Gamers
69%
11%
Spends Big on Console
8%
Spends Big on PC
More info: www.newzoo.com/subscriptions
25%
of mobile Big Spenders start paying for games for competitive advantage
BIG SPENDERS SPEND CROSS-SCREEN TOP 5 MOBILE FRANCHISES PLAYED BY US MOBILE BIG SPENDERS
BIG SPENDERS ON MOBILE
OVERLAP BIG SPENDERS ON BOTH MOBILE AND CONSOLE
BIG SPENDERS ON CONSOLE
6.4M
4.4M
21.2M
69%
© 2015 Newzoo
21%
Americans who spend more than $25 per month on both mobile games and console games
Americans who spend more than $25 per month on mobile games
Americans who spend more than $25 per month on console games
SHARE OF MOBILE BIG SPENDERS WHO ALSO SPEND BIG ON CONSOLE © 2015 Newzoo
68.6%
CAN
71.7%
BR
86.6%
MEX
59.3%
AUS
74.7%
UK
45.3%
GER
69.2%
FR
52.6%
ES
71.6%
52.4%
100%
IT
SE
NL
62.1%
BE
51.5%
JP
SHARE OF MOBILE BIG SPENDERS WHO ALSO SPEND BIG ON PC © 2015 Newzoo
74.4%
PL
61.8%
75.0%
68.3%
72.8%
75.3%
RU
TR
IN
TH
IND
70.8%
VN
75.8%
48.9%
52.9%
59.4%
59.5%
PH
SI
MA
TW
CN
© 2015 Newzoo Consumer Research in 27 Countries, Newzoo Data Explorer, Consumers Aged 10 to 65
63.2%
KOR
TOP 5 CONSOLE FRANCHISES PLAYED BY US MOBILE BIG SPENDERS
2. THEY FREQUENTLY CONSUME ALL CONTENT VIEWERSHIP* OF GAME STREAMS AMONG MOBILE BIG SPENDERS vs. ALL MOBILE GAMERS * watches ≥ once/month| aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
Mobile Big Spenders
All Mobile Gamers
87% 76% 67% 56% 40% 22%
Facebook
YouTube
Twitch
More info: www.newzoo.com/subscriptions
50%
of mobile Big Spenders are subscribed to Netflix, compared to 22% of all mobile gamers
3. THEY LOVE PREPAID CARDS FREQUENCY BUYING PREPAID CARDS AMONG MOBILE BIG SPENDERS vs. ALL MOBILE GAMERS aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
Mobile Big Spenders
90% 73%
All Mobile Gamers
71%
33%
38%
6% Ever
≥ once/month
≥ once/week
More info: www.newzoo.com/subscriptions
30%
of mobile Big Spenders use prepaid cards for at least half of their spending on games
4. THEY ARE AVID SPORTS PARTICIPANTS PARTICIPATION IN SPORTS AMONG MOBILE BIG SPENDERS vs. NON-PAYING MOBILE GAMERS aggregate of 27 countries | © 2015 Newzoo | Source: Newzoo Data Explorer
Mobile Big Spenders
Non-Paying Mobile Gamers
43%
32%
16%
29% 20% 12% 5%
Soccer
Running
Cycling
More info: www.newzoo.com/subscriptions
41%
of mobile Big Spenders watch tennis compared to 19% of non-paying mobile gamers
5. China vs. Southeast Asia
The addressable opportunity & its power users
KEY SOURCE: NEWZOO/TALKINGDATA’S MONTHLY CHINA MOBILE GAMES MONITOR Monitor the size of and changes in China’s mobile ecosystem. From devices, to iOS and Android appstores to best performing games and key game metrics.
SEA VS CHINA: 2015 MARKET FOR WESTERN IP
Source: Newzoo Global Games Market Report Premium, Newzoo/TalkingData Appstore Data
CHINA: ANDROID TAKES 61% OF REVENUES CHINA
MOBILE SMART DEVICE BRANDS INCLUDE
IOS STORES
ANDROID STORES INCLUDE
360 Mobile Assistant
Huawei App Store
CMCC Mobile App Market
Kingsoft Mobile Assistant
iPhone
Myapp (Tencent)
Anzhi Market
Lenovo Store
Zhuoyi Market
iPad
Baidu Mobile Assistant
91 Mobile Assistant
Sogou Mobile Assistant
Meizu
MIUI App Store (Xiaiomi)
GooglePlay
Coolpad Store
Vivo
HiMarket
Oppo Store
China Telecom Tianyi Store
Gionee Anzhuoapk
Wandoujia
China Unicom WoStore
MONTHLY REPORT
24 Pages Tao App (Taobao)
App China www.newzoo.com
TOP ANDROID GAMES AND STORES
SEA: WESTERN IP TAKES 50% OF REVENUES iPad
GAME PUBLISHED BY A WESTERN COMPANY
Vietnam
Rankings by
Malaysia MAY 2015
iPhone
Game
Publisher
1
Clash of Clans
Supercell
2
Invasion™
Tap4Fun
3
Summoners War
4
Rankings by
MAY 2015
Game
Publisher
1
Pirate Kings
Jelly Button Games Ltd
2
Clash of Clans
Supercell
Com2uS Corp.
3
Summoners War
Com2uS Corp.
Clash of Kings - Last Empire
ELEX Wireless
4
Heroes Charge
uCool
5
神魔之塔
Mad Head Limited
5
Hay Day
Supercell
6
Candy Crush Saga
King.com Limited
6
Mộng Giang Hồ
JOINT STOCK COMPANY
7
DomiNations
NEXON M Inc.
8
Hay Day
Supercell
7 8
Boom Beach Dungeon Hunter 5
Supercell Gameloft
9
Dot Arena
Funplusgame
9
Siêu Anh Hùng - Ký Sự Naruto
com.pocketGames
10
Pirate Kings
Jelly Button Games Ltd
10
Beme - Game đánh bài online
Giang Chu
11 12
Boom Beach Candy Crush Soda Saga
Supercell King.com Limited
11
My Talking Angela
Outfit7 Limited
12
Candy Crush Saga
King.com Limited
13
Ace Fishing: Paradise Blue
Com2uS USA, Inc.
13
DomiNations
NEXON M Inc.
14
Top Eleven 2015 - Football Manager
Nordeus
15
一代宗師 之 即刻武林 Full House Casino HD
Ucube Games Memoriki Ltd
15
Clash of Kings - Last Empire
ELEX Wireless
16
War of Nations™
Funzio, Inc
16
NPlay
Toan Chinh Quach
17
媚 姬Online
Egame Company Ltd.
17
Farm Heroes Saga
King.com Limited
18
Cooking Fever
Nordcurrent
18
BigKool - Game bài, Chắn phỏm online, Cờ Phan tướng, Phuc Cờ úp, Đánh bài, Tiến lên miền nam, Ga
19
足 球 世 界 2015
Gameview Sdn. Bhd.
19
OMG!kingdoms!
Yi Liu
20
MARVEL Contest of Champions
Kabam
20
Darkness Reborn
GAMEVIL Inc.
14
Source: 2015 Newzoo Global AppStore Data
CHINA: BIG SPENDERS SKEW OLD TIME VERSUS MONEY SPEND ANALYSIS OF MOBILE GAMERS | SEA VS. CHINA © 2014 Newzoo | Source: Newzoo Data Explorer
SEA Big Spenders
China Big Spenders
FEMALE MALE
FEMALE
34% 66%
Of SEA Big Spenders, A Surprising
MALE
31% 69% MALE 21-35
33%
MALE 21-35
59%
25%
Is Male Between 10 and 20 versus 4% in China.
© 2015 Newzoo | Source: Newzoo Data Explorer
© 2015 Newzoo
SOUTHEAST ASIA: BIG SPENDERS ARE FAMILIES HOME SITUATION OF BIG SPENDING MOBILE GAMERS | SEA VS. CHINA © 2014 Newzoo | Source: Newzoo Data Explorer
SEA Big Spenders NON-FAMILY
Of China Big Spenders, A very low
China Big Spenders
FAMILY
NON-FAMILY
26% 74%
69%
FAMILY
31%
PARENTS
27%
PARENTS
13%
31%
Lives in a family situation versus 74% in SEA and 67% in the US.
© 2015 Newzoo | Source: Newzoo Data Explorer
© 2015 Newzoo
6. App Store Data
Top Performing iOS Games in US, EU, China
KEY SOURCE: PRIORIDATA PLATFORM Priori Data Pro offers historical download and revenue statistics for every relevant app and publisher for competitive intelligence and market analysis.
US: TOP iOS GAMES BY REVENUES & DOWNLOADS By Revenues RANK NOVEMBER 2015
By Downloads
powered by
GAME TITLE
PUBLISHER
CHANGE
1
Game of War – Fire Age
Machine Zone
-
2
Clash of Clans
Supercell
3
Candy Crush Saga
4
RANK
powered by
GAME TITLE
PUBLISHER
1
Twist
Ketchapp
-
2
Smashy Road: Wanted
Remco Kortenoever
King
-
3
Blossom Blast Saga
King
new
DoubleDown Casino
DoubleDown Interactive
1
4
Subway Surfers
Kiloo
7
5
Candy Crush Soda Saga
King
1
5
MADDEN NFL Mobile
Electronic Arts
1
6
Big Fish Casino
Big Fish Games
-
6
Pixduel™
FEO Media
7
MADDEN NFL Mobile
Electronic Arts
2
7
Agar.io
Miniclip
8
Hay Day
Supercell
-
8
rop
MildMania
9
Boom Beach
Supercell
2
9
Crossy Road
Hipster Whale
Heart of Vegas: Play Free Casino Slots!
Product Madness
4
10
WordBrain
MAG Interactive
10
new 1
new 4 new 8 new
EU: TOP iOS GAMES BY REVENUES & DOWNLOADS By Revenues RANK NOVEMBER 2015
By Downloads
powered by
GAME TITLE
PUBLISHER
CHANGE
1
Clash of Clans
Supercell
-
1
2
Candy Crush Saga
King
-
3
Game of War – Fire Age
King
4
Candy Crush Soda Saga
5
PUBLISHER
CHANGE
Twist
Ketchapp
new
2
Blossom Blast Saga
King
new
-
3
Rayman Fiesta Run
Ubisoft
new
King
-
4
Smashy Road: Wanted
Remco Kortenoever
-
Hay Day
Supercell
-
5
Minions Paradise™
Electronic Arts
4
6
Boom Beach
Supercell
-
6
Real Boxing 2 CREED
Vivid Games
7
Farm Heroes Saga
King
-
7
Need for Speed™ No Limits
Electronic Arts
8
Clash of Kings
ELEX Wireless
1
8
rop
MildMania
9
MARVEL Contest of Champions
Kabam
1
9
Candy Crush Saga
King
Hearthstone: Heroes of Warcraft
Blizzard
-
Mobile Strike
Epic War LLC
10
RANK
powered by
10
GAME TITLE
new 5 new 1 new
CN: TOP iOS GAMES BY REVENUES & DOWNLOADS By Revenues RANK NOVEMBER 2015
GAME TITLE
By Downloads
powered by
PUBLISHER
CHANGE
RANK
powered by
GAME TITLE
PUBLISHER
CHANGE
NetEase
-
1
王者荣耀-全球首款5V5英雄公平对战手游
Tencent
大话西游-十三年经典来袭 一款游戏 一生朋友 (Fantasy Westward Journey 2)
NetEase
-
2
消灭星星官方正版 -全民最爱单机消除游戏 (Pop Star)
Zplay
new
3
热血传奇
Tencent
-
3
Vainglory
Super Evil Megacorp
new
4
六龙争霸3D-全球首款千人国战手游
Tencent
new
4
星河战神-全球首款3D飞行射击手游（同屏对战）
Tencent
5
拳皇98终极之战OL
Tencent
1
5
Battle Copters
Chillingo Ltd
new
6
全民飞机大战
Tencent
1
6
苍翼之刃 - 无冷却手势连招格斗 坂田银时+纳兹+ 远坂凛+折木奉太郎
91Act.com
new
7
王者荣耀-全球首款5V5英雄公平对战手游 (King of Glory)
Tencent
new
7
驯龙战机3D- 和沈梦辰一起，骑飞龙，打飞机！
Tencent
new
8
Clash of Kings
ELEX Wireless
1
8
神庙逃亡2-全球最经典的跑酷游戏
iDreamSky
5
9
开心消消乐 (Anipop)
Happy Elements
-
9
开心消消乐
Happy Elements
2
Clash of Clans
Supercell
1
10
欢乐斗地主(QQ游戏官方版)
Tencent
4
1
梦幻西游-2015国民手游 人人都玩 不玩才怪
2
10
(Fantasy Westward Journey)
(Legend of Mir 2)
(Loong Craft)
(The King of Fighters 98)
(WeFly)
(King of Glory)
(Temple Run 2) (Anipop)
(Happy Lord QQ Official)
11
1
7. Mobile Metrics
Retention rates & key performance metrics
KEY SOURCE: DELTADNA PLATFORM Understand engagement and retention, payment & monetization, players, missions and social engagement. Also compare cohorts and filter your dashboard views against unlimited user-defined deep data segments.
TOP COUNTRIES BY RETENTION RATE 75th PERCENTILE DATA
TOP 5 COUNTRIES BY DAY 7 RETENTION RATES & THE DAY 0* PAYER SHARE * Fraction of payers in a single month who first pay on Day 0 | All metrics are 75th percentile | © 2015 deltaDNA
All game metrics on this page are 75th percentile figures (for a full month). The reason is that, in general, average performance is not enough to secure a profitable game.
NOVEMBER 2015
COUNTRY
ANDROID
75th PERCENTILE (MONTHLY) REVENUE PER DAILY ACTIVE USER (ARPDAU) PER COUNTRY & PLATFORM NOVEMBER 2015
DAY 7 RETENTION
DAY 0 PAYER SHARE**
Belgium
19.4%
20.6%
Czech Republic
19.2%
10.6%
Canada
18.8%
18.7%
Switzerland
17.4%
13.4%
Spain
17.4%
14.3%
DAY 7 RETENTION
DAY 0 PAYER SHARE
Austria
22.0%
18.3%
Philippines
21.6%
32.7%
Spain
21.5%
24.1%
Indonesia
21.2%
57.5%
Portugal
21.0%
34.9%
Saudi Arabia iOS
$0.31
NOVEMBER 2015
COUNTRY
iOS
more info: www.deltadna.com
Colombia iOS
$0.01
GENRES RANKED BY CONVERSION RATES 75th PERCENTILE DATA All game metrics on this page are 75th percentile figures (for a full month). The reason is that, in general, average performance is not enough to secure a profitable game.
SHARE OF PLAYERS WHO CONVERT TO PAYERS, PER GENRE & PLATFORM All metrics are 75th percentile | © 2015 deltaDNA
North America
NOVEMBER 2015
-----------------------
CONVERSION (75TH PERCENTILE)
2.5%
ANDROID
Action
Casino
Puzzle
75th PERCENTILE (MONTHLY) REVENUE PER PAYING USER (ARPPU) PER GENRE & PLATFORM NOVEMBER 2015
Action
North America iOS
$52.90
Strategy
NOVEMBER 2015
Europe
-----------------------
CONVERSION (75TH PERCENTILE)
2.6%
Puzzle Europe Android
iOS
Action
Casino
Puzzle
Strategy more info: www.deltadna.com
$12.82
COMPARISON OF iOS AND ANDROID METRICS 75th PERCENTILE DATA
SHARE OF PLAYERS WHO CONVERT TO PAYERS, PER GENRE & PLATFORM All metrics are 75th percentile | © 2015 deltaDNA
All game metrics on this page are 75th percentile figures (for a full month). The reason is that, in general, average performance is not enough to secure a profitable game. NOVEMBER 2015
iOS
ANDROID
$14.7Bn
$15.3Bn
Day 7 Retention
18.3%
14.9%
Day 30 Retention
11.8%
9.0%
ARPPU
$23.11
$23.83
2.1%
1.8%
2015 Global Revenues*
Conversion *Source: Newzoo Global Games Market Report Premium
more info: www.deltadna.com
GooglePlay accounts for
63%
of global Android revenues
© 2015 Newzoo
2016, Watch out! HISTORIC TRENDING
MARKET TRENDS
INCLUDES CONTRIBUTIONS FROM
MARKET SIZING
CONSUMER INSIGHTS
PLATFORM DATA
GAME/APP METRICS
PREDICTIVE ANALYTICS