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The Use of Social Media, Transparency, and The Facebook Generation

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Category: Technology (/category/Technology) | Oct 10, 2017

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1. The Use of Social Media, Transparency and the Facebook Generation 2. 1990
  • Nelson Mandela freed
  • Space…

    Share Transcript 1. The Use of Social Media, Transparency and the Facebook Generation 2. 1990
    • Nelson Mandela freed
    • Space Shuttle Discovery carries the “Hubble” into space
    • The Berlin Wall falls
    • The National Debt of the United States?
      • $320 billion
    • Tim Berners-Lee publishes his whitepaper
      • Who?
      • Physicist with Maximising the potential of social CERN (European Org for Nuclear Research)
        • Topic was “the use of media marketing (/maximisinghypertext for data transfer over an open network”
    the-potential-of-social-media3. http://info.cern.ch/hypertext/WWW/TheProject.html marketing) 4. 20 years later
    • As of January 2011 - 80 million independent websites
      Aggregating museum content:
    • By 1998, worldwide retail sales via the internet topped $15 billion
    • Over 2 The use of LIDO in ATHENA and billion web users per day worldwide
      • Increase of over 480% since 2000
      • Linked Heritage (/aggregating
    • Increases in Africa, the Middle-East and Latin America
        museum-content-the-use-of-lido
      • 2,500%, 1,900% and 1,000% respectively since 2000
    • August 2011 – Use of Social Media by Swiss in-athena-and-linked-heritage) China alone reports over 200 million users per day of the worldwide web
    Higher Ed (/use-of-social-media5. The arrival of social media
    • 2002 – Reed Hoffman puts the final touches on a by-swiss-higher-ed) professional networking site from a coffee table in his living room
    • 2004 – Mark Zuckerberg and Eduardo Saverin develop the foundation for a P2P social site from their dorm State of the Union of Social room at Harvard University
    • 2006 - 24 year old Jack Dorsey launches a platform in Media and Mobile Marketing Oakland, CA to assist dispatchers in managing taxi’s, couriers and emergency vehicles throughout (/state-of-the-union-of-socialthe Bay Area
    media-and-mobile-marketing) 6. The Big Three
    • In 9 years LinkedIn expands to 200 countries, with over 120 million The Mass and Matter of Social members and launches an IPO which valuates the company at over $4 billion
    • In Media (/the-mass-and-matter-ofjust over 6 years Facebook expands to 750 million users, accounting for 700 billion minutes per social-media) month of site time and is currently valuated at $200 billion
    • In just under 5 years, Twitter has grown to 200 million users, with a combined “tweet” and “query” hit-rate of over 1.5 Valuing Teachers' Diverse billion PER DAY
    Attitudes to and use of Social 7. Next 12 most popular
    • With memberships ranging from 80 million to 4 million, this Media (/valuing-teachers“lagging dozen” account for an additional 242 million members
    diverse-attitudes-to-and-use-of8. What these numbers tell us
    • Social media memberships are increasing much faster Managing the Security and social-media)
      • Facebook grew to 200 million members in a 3 rd of the time it took LinkedIn, Privacy Risks of Social Media Twitter grew to 200 million members nearly 2x faster
    • As of June 2011, (/managing-the-security-andLinkedIn is averaging 2 new members per SECOND
    • Facebook is adding 200,000 privacy-risks-of-social-media) new members a day
      • Has also grown to over 250 million mobile devices
      • The heterogeneity of social
    • Based on current web users worldwide (2B), social media sites could make up as media metrics and its effects on much as 69.6% of that traffic
    Digital & Social Media (/search/digital+social+media) Social Media (/search/social+media) statistics (/the-heterogeneity-of9. And let’s not forget
    • Bloggers
      • 156 million public blogs as of social-media-metrics-and-itsFebruary 2011
    • Web Video
      • Skype has 124 million users, Academy Of Motion Picture Arts And Sciences Ethics of Social Media: Look effects-on-statistics) and their iPhone app was downloaded 1 million times on its first day
        (/search/academy+of+motion+picture+arts+and+sciences) Before You Facebook (/ethics-of
      • YouTube uploads more content every 60 days, than the 3 major TV networks have created in social-media-look-before-youthe past 60 YEARS
    • Hunt and Peck
      • While not Social Media Marketing (/search/social+media+marketing) facebook) necessarily a social media platform, “old fashioned” text messaging has increased from 3,500 per The Use of Social Media to Use Of Force (/search/use+of+force) day in 2006, to 5 billion per day in 2010, to an estimated 7 trillion annually in 2011
    Advance Health Policy (/the-use10. Why are corp’s lagging behind?
    • Less than 12% of new social media memberships Diseases Of The Eye And Adnexa (/search/diseases+of+the+eye+and+adnexa) of-social-media-to-advanceare business-based, why?
      • Don’t understand it
        health-policy)
      • Don’t need it
      • Not our demographic
      • Brand Islamic State Of Iraq And The Levant (/search/islamic+state+of+iraq+and+the+levant) Bibliography Connecting with the control
    • The “biggies”?...
      • Employees will waste time
      • Feds Social Media,
      • Not sure how to integrate it
      • What about the Chapters And Verses Of The Bible (/search/chapters+and+verses+of+the+bible) Collaboration, and Transparency “haters”?
    (/bibliography-connecting-with11. The 5 most common mistakes
    • Designed for one-way discussion only
      Formation And Evolution Of The Solar System the-feds-social-mediaThe Rise Of Social Media And Its
    • Unable to “ask” for the business
    • Poor messaging
    • “ Shiny ball” (/search/formation+and+evolution+of+the+solar+system) collaboration-and-transparency) Impact On Mainstream syndrome
    • Value communication versus value creation
        Journalism (/the-rise-of-social
      • Features as opposed to benefits
    Economic And Monetary Union Of The European U media-and-its-impact-on12. Solving the lag
    • A formal Social Media Policy for your company
      (/search/economic+and+monetary+union+of+the+european+union) The Power of Social Media mainstream-journalism)
    • Education / training
    • Utilizing social media as a collaboration, not a directive Ambassadors: How to Identify,
    • Incorporating social media into your existing infrastructure capabilities
    Incentivize and Create an
    • Proper introduction of social media to your existing customers FIRST
        Ambassador Program (/the
      • Potential customers second
        • Why?
    power-of-social-mediaPhysician Use of Social Media 13. A peek under the tent… ambassadors-how-to-identifyPowered by InCrowd June 2011 14. Two-Day Seminar
    • Attendees will be able to;
      • Create and incentivize-and-create-an(/physician-use-of-social-mediaimplement a Social Media Policy within their team or organization
        ambassador-program) powered-by-incrowd-june-2011)
      • Develop plans for both internal and external “customers”
      • Improve Effective use of Social Media for employee retention
      • Create individual social media “launch plans” for Sports Clubs - Charnwood specific products, programs and services
      • Customize interaction based (/effective-use-of-social-mediaon desired customer outcomes
      • Improve internal forecasting and for-sports-clubs-charnwood) revenue generation
    • Attendees will have the opportunity to “mold” the seminar content
    View more... 15. Post seminar support
    • Attendees will receive;
      • Participant (/search/The+Use+of+Social+Media+Transparency+and+The+Facebook+Generation) workbooks
      • Reinforcement guides
        • FAQ’s, activities, social media planner
      • Dedicated email support
      SOP Dislipidemia.docx (/sop-dislipidemia-docx) Contoh Makalah Administrasi Pendidikan Tentang Pengertian, Fungsi
      • Coaching Forums
        • Open teleconferences
        dan Peranan Administrasi Pendidikan Terhadap Kinerja Guru.docx
      • More…


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