True Social Metrics: Social media analytics [PDF]

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Competitive analysis No login credentials are required to connect competitors’ social media pages. Compare your results against your competitors, analyze their posting strategy, social media campaigns, followers and learn their best practices. Exclusive Instagram Competitive Analysis

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Actionable metrics Conversation / Amplification / Applause rates will help you to measure the real active engagement of users with your social media pages. Compare the performance and Economic Value for all your social media accounts and find the most effective social networks for your business.

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Influencers analytics Identify the most powerful social influencers for your business and the most engaged users who can become your brand advocates. Find out the best topics and posting time for engaging them.

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What People Say Conversation Rate. Amplification Rate. Applause Rate. Economic Value. Four simple measures that get you to focus on the right thing from a social media participation perspective, help you understand how well you are doing at it, and quantify the business impact. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value Avinash Kaushik (Avinash Kaushik) (http://www.kaushik.net/avinash/bestsocial-media-metrics-conversation-amplification-applauseeconomic-value/)

True Social Metrics, a truly genius algorithm that measures the metrics that really matter to calculate the economic value of a Facebook fan, tweet, and a myriad of other channel-specific social metrics to determine which communities really matter to the business and which are most worthwhile to spend your time focused on.

TSM is one of the best tools we had used analyzing the content performance in social networks. Their real power is in the Competitor analysis features, which allows companies analyze the landscape where they compete and make more informed and smart decisions for their Social Media Strategy.

A Peek Inside a Social Media Marketer’s Toolbox: The Best Free Apps You Didn’t Know Exist Lauren Monitz (Lauren Monitz) (http://www.searchenginejournal.com/peekinside-social-media-marketerstoolbox-best-free-apps-didnt-knowexist/90197/)

Kinly Digital Daniel Zafra (Daniel Zafra) (http://www.kinlydigital.com/)