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United Arab Emirates
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The United Arab Emirates consists of seven smaller “emirates” similar to states: Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras al Khaimah and Umm al Qaiwain. 80% of the population is made up of foreign workers, so it is likely that if you work in the UAE you will encounter
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many different cultures.
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Emirati Worldview
Useful Links Tips for Assignees
Arab Proverbs
Group Orientation
“If a pot is cooking, the
Identity defined by group, family
friendship will stay warm.”
Cooperation
(Hospitality)
Harmony within group very important
“When you shoot an arrow of truth,
Relationship Focused
dip its point in honey.”
Personal interaction takes precedence over strict schedules; quality of life is important
(Harmony/Indirect Communication)
Hierarchy Patterns of rank and status observed Need for Certainty Rules for appropriate behavior are known and should not be broken Particularism Requires reference to context. Relationships are given priority Fluid Time Time is intangible with little structure Fatalism Everyone believes in God and realizes that things depend on God Cultural Note: It is likely that expatriates will have very limited opportunities to interact with Emiratis, who make up approximately 20% of the population. The UAE relies on expatriates from many countries to provide labor and services.
Emirati Cultural Assumptions Family honor is of great importance The sense of family is wide and extended Building strong personal relationships is critical Reciprocation and hospitality Hierarchy and respect for elders Group stability and harmony Understanding that humans do not control events. That is up to God’s will (“En-Sha-Allah”)
Emirati Communication Style Indirect Imply/suggest what is meant. You need to read between the lines High Context Personal interactions depend on the nature of the relationship Formal Sensitivity to hierarchy/face saving very important Expressive Emotional displays are common and expected Circular Message may weave and wander
Non-Verbal Dynamics Gestures Arabs, in general, make liberal use of gestures, especially if they are enthusiastic about what they are saying. Men use gestures more than women. To greet with respect or sincerity, after shaking hands, place the right hand to the heart or chest. Failure to shake hands when meeting someone or saying goodbye is considered rude. When a Western man is introduced to an Arab woman, it is the woman's choice whether to shake hands or not; she should be allowed to make the first move. Do not shake hands firmly or pump your whole hand up-anddown. Also, realize that people shake hands and hold hands longer in greeting than in the West; allow your counterpart to withdraw first. Touching Arabs will interpret your behavior negatively if you behave with too much familiarity toward a person of the opposite sex. Behaviors such as overly enthusiastic greetings, animated and joking conversations, and casual invitations to lunch can be easily misinterpreted. The public display of intimacy between men and women is strictly forbidden by the Arab social code, including holding hands or linking arms or any gesture of affection such as kissing or prolonged touching. Space Arabs of the same gender will typically stand very close to you when in a conversation. If you try to keep a greater distance, they may think you find their physical presence distasteful or that you are a particularly cold individual. When standing in conversation with someone, leaning against the wall or keeping hands in pockets is taken as a lack of respect
Guidelines for Communicating with Emiratis Understand that a good personal relationship is the most important single factor in doing business successfully with Arabs. Arabs will usually begin meetings inquiring about each other's health and personal activities. Accept that verbal brevity will be highly disconcerting to them. If you are quiet, they will simply think something is wrong. Not only do you have to speak more when you are with Arabs, but you have to step up the volume as well. Loudness of voice, rising pitch and tone, even shouting, all denote sincerity in Arab discourse. In Arab society it is quite normal to use speech in a rhetorical, almost aggressive manner to make a point clearly. Recognize that Arabs place great value on hospitality. If you have drinks, food or snacks in the office, you should offer to share it with your Arab colleagues. Learn that an Arab is not likely to criticize your efforts openly. He is more likely to hint that changes are needed or respond with inaction. If phrased too bluntly, Arab employees will feel that criticism of their work is a personal insult. Always avoid criticizing an Arab colleague in front of others. Accept that Arabs implicitly mistrust people who are attempting to hurry or pressure them into a particular deal. They will evaluate the source of a proposal as much as the content. If you press for a specific time by which you want a decision, you may actually harm your chances for success. Be aware that Arabs are very relaxed about the timing of events. While appointments are necessary, you might arrive to find several other business people present and several meetings occurring simultaneously. Recognize that Arabs love to use flattery and profession of friendship; therefore you should not hesitate to praise their country, their arts, their dress and food. Understand that Arabs are used to dealing with foreigners and readily forgive them for not behaving like Arabs. The most important thing is to avoid saying or doing anything that they consider insulting or derogatory. This includes the use of alcohol, improper dress, and over-familiarity with the few women they allow you to meet, and challenging the basic concepts of Islam. Arabs bring Allah into their arguments in almost every conversation. Arabs do not like discussing unpleasant matters such as illness, misfortune, accidents or death. They are even reluctant to tell you bad news about business, so bear this in mind when everything looks rosy. Recognize that Muslims pray five times a day: at dawn (4:30-5:00 a.m.), around noon, in the afternoon between 2:00 and 4:00, at sunset, and one hour after sunset (never later than 9:00 p.m.). At prayer time everything stops. Plan your schedule around prayer times.
Emirati Business Patterns Business meetings last longer than time set Not all agenda topics covered Deviation from agenda is common Interruptions are common and acceptable Maneuver your chair so that you are sitting right next to the man you wish to do business with. You have to be no more than a foot away and nearer to him than anybody else. Understand that Arabs openly discuss: Money Religion Politics Family
Emirati Business Practices The following are examples of various business functions common to all cultures and provide broad generalizations of business behaviors. Problem Solving
Leader's vision, insight or intuition, less methodical, scientific. Linked with saving face so as not to cause embarrassment
Motivating People
Pay, status, titles, job security, leadership of others, concern for conformity, loyalty
Appraising Performance
Informal, irregular, very personal, paternalistic
Performance
Focus on group harmony & shared accomplishment; qualitative and subjective; includes
Expectations
social & economic concerns
Negotiating, Persuading
Argumentative, can appear combative, face-to-face disagreement usual, often use third party
Decision Making Process
Leader-centric, top-down, subordinates expect clear goals and information
Participation in Meetings
Create harmonious setting, leader-centric, indirect, information-giving
Superior/Subordinate
Hierarchical, paternalistic, nurturing leader, subordinate gives loyalty and conformity
Relationships Hiring/Dismissal
Performance/results balanced by background relations and obligations, paternalistic
Customer Relations
Based on network, personal relationships, obligations
The Emirati World: Rules of Etiquette Everyone stands when new guests arrive at a social gathering and when an elderly or high-ranking person enters or leaves. Men stand when a woman enters the room. Sitting in a manner that allows the sole of one's shoe to face another person is insulting. If you admire something openly, an Emirati host may insist that it be taken as a gift. Gifts are given and accepted with both hands and are not opened in the presence of the donor. Most Emiratis do not like to touch or be in the presence of household animals, especially dogs. Pets should be kept out of sight when Emirati guests are present. Foreign women are accepted without veils provided they dress conservatively. They may go shopping and travel alone, but should avoid all-male cafes. When eating with Emiratis, the left hand is not used. (The left hand is considered unclean.) Always pass goods with your right hand. When eating in someone’s home, your hosts will offer you the best dishes to eat, which you must accept. You are not expected to talk much at mealtime. At a restaurant, an Emirati will almost always insist on paying, especially if it is a business related occasion. Giving in graciously after a ritual gesture to pay and then returning the favor later is an appropriate response. Emiratis find the public calculation and division of a restaurant bill embarrassing.
Religious Attitudes Basic Religious Attitudes Everyone believes in God, acknowledges His power and has a religious affiliation. Humans cannot control all events; some things depend on God. Piety is one of the most admirable characteristics in a person. There should be no separation between “church and state.” Religion should be taught in schools and promoted by the government. Islamic Cultural Values Submission to Allah Accepting fate Spirituality Spirit—Nature—Man The group The family
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