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What books should entrepreneurs read for marketing?

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Which books must an 18-year-old wannabeentrepreneur read?

Start Ups/Business: The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs by Kevin Johnson Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Platform Scale: How an emerging business model helps startups build large empires with minimum investment by Sangeet Paul Choudary TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away by Aladdin Happy The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours by Salim Ismail Startup Idea Action Plan: Validate Your Startup And Get Customers in 7 Days, When All You Have is a Business Idea by Ryan Mulvihill

What is the most life changing book you've ever read? What books should Asian entrepreneurs read? What are some books that expand our mind? What are some must read books for young aspiring entrepreneurs? Ask New Question

In other languages En español: ¿Qué libros deberían leer los emprendedores? En français : Quels livres les entrepreneurs devraientils lire ? Auf Deutsch: Welche Bücher sollten Unternehmer lesen? In italiano: Quali libri dovrebbero leggere gli imprenditori? :

The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank ReWork: Change the Way You Work Forever by Jason Fried Craft Business Power: 15 Days To A Profitable Online Craft Business by Cinnamon Miles Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth by Sean Ellis The Magic of Thinking Big Blue Ocean Strategy by W. Chan Kim The Compound Effect by Darren Hardy Good to Great by James Collins The Four Steps to the Epiphany by Steven Blank Contagious: Why Things Catch On by Jonah Berger David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell The Signal and the Noise: Why So Many Predictions Fail--but Some Don't by Nate Silver The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz The Paradox of Choice: Why More Is Less by Barry Shwartz Influencer: The New Science of Leading Change, Second Edition by Joseph Grenny, Kerry Patterson, et al. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Founders at Work: Stories of Startups' Early Days by Jessica Livingston The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Rework by David Heinemeier Hansson The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto) by Nassim Nicholas Taleb Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal by Jim Loehr, Tony Schwartz The Checklist Manifesto: How to Get Things Right by Atul Gawande The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau Big Data: A Revolution That Will Transform How We Live, Work, and Think by Kenneth Cukier The Fine Art of Small Talk: How To Start a Conversation, Keep It Going, Build Networking Skills -- and Leave a Positive Impression! by Debra Fine The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh, Steve Jamison, Craig Walsh The Thank You Economy: Gary Vaynerchuk by Gary Vaynerchuk Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe Where Good Ideas Come From: Steven Johnson by Steven Johnson The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle, John Hogan, Joseph Zale Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children: John Wood by John Wood The 22 Immutable Laws of Branding by Al Ries, Laura Ries Linchpin: Are You Indispensable? by Seth Godin The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto) by Nassim Nicholas Taleb The Four Steps to the Epiphany by Steve Blank The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan KimRenee Mauborgne Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander OsterwalderYves Pigneur The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Hackers & Painters: Big Ideas from the Computer Age by Paul Graham Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. ChristensenMichael E. Raynor Warfighting by U. S. Marine Corps Staff Get Back in the Box: How Being Great at What You Do Is Great for Business by Douglas Rushkoff Googled: The End of the World As We Know It by Ken Auletta The Curse of the Mogul: What's Wrong with the World's Leading Media Companies by Jonathan A. KneeBruce C. GreenwaldAva Seave Planet Google: One Company's Audacious Plan to Organize Everything We Know by Randall Stross Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller Zero to One: Notes on Startups, or How to Build the Future by Peter ThielBlake Masters Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Information Rules: A Strategic Guide to the Network Economy by Carl ShapiroHal R. Varian Do More Faster: TechStars Lessons to Accelerate Your Startup by Brad FeldDavid Cohen The Thank You Economy by Gary Vaynerchuk The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant CooperPatrick Vlaskovits Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad FeldJason Mendelson The Monk and the Riddle: The Art of Creating a Life While Making a Living by Randy Komisar The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle The Little Kingdom: The Private Story of Apple Computer by Michael Moritz The New New Thing: A Silicon Valley Story by Michael Lewis Founders at Work: Stories of Startups' Early Days by Jessica Livingston Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) by Steve Krug Theory of Fun for Game Design by Raph Koster The Art of Game Design: A Book of Lenses, Second Edition by Jesse Schell Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin Primal Leadership, With a New Preface by the Authors: Unleashing the Power of Emotional Intelligence by Daniel GolemanRichard BoyatzisAnnie McKee The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America, Release 2.0 by Thomas L. Friedman Blink: The Power of Thinking Without Thinking by Malcolm Gladwell The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Outliers: The Story of Success by Malcolm Gladwell Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) by Jim CollinsJerry I. Porras Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins Good to Great and the Social Sectors: A Monograph to Accompany Good to Great by Jim Collins How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition by David Bornstein Essential Creativity in the Classroom: Inspiring Kids by Kaye Thorne Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron by Bethany McLeanPeter Elkind Made to Stick: Why Some Ideas Survive and Others Die by Chip HeathDan Heath Improv Wisdom: Don't Prepare, Just Show Up by Patricia Ryan Madson The Art Of War by Sun Tzu Crossing the Chasm, 3rd Edition (Collins Business Essentials) by Geoffrey A. Moore Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore Marketing High Technology by William H. Davidow The Breakthrough Imperative by Mark GottfredsonSteve Schaubert The 48 Laws of Power by Robert Greene Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter The Art of Seduction by Robert Greene The 33 Strategies of War (Joost Elffers Books) by Robert Greene Extraordinary Popular Delusions and The Madness of Crowds by Charles MacKay Term Sheets & Valuations - A Line by Line Look at the Intricacies of Term Sheets & Valuations (Bigwig Briefs) by Alex WilmerdingAspatore Books StaffAspatore.com Agile Estimating and Planning by Mike Cohn Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age by Michael A. Hiltzik The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni The SPEED of TRUST: The One Thing That Changes Everything by Stephen M .R. Covey Divide or Conquer: How Great Teams Turn Conflict into Strength by Diana McLain Smith CustomerCentric Selling, Second Edition by Michael T. BosworthJohn R. HollandFrank Visgatis Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard OwenLaura L. Brooks PhD Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc BenioffCarlye Adler The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer by Jeffrey Liker Start-up Nation: The Story of Israel's Economic Miracle by Dan SenorSaul Singer The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal by Ben Mezrich The Design of Everyday Things: Revised and Expanded Edition by Don Norman Think and Grow Rich: The Original 1937 Unedited Edition by Napoleon Hill High-tech Ventures: The Guide For Entrepreneurial Success by C. Gordon BellJohn E. Mcnamara Delivering Profitable Value : A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business by Mike Lanning The Stand by Stephen King The Structure of Scientific Revolutions: 50th Anniversary Edition by Thomas S. Kuhn The Silicon Boys: And Their Valley of Dreams by David A. Kaplan Essentials of Entrepreneurship : What it Takes to Create Successful Enterprises by TiE: The Indus EntrepreneursTiE The Small Business Start-Up Kit for California by Peri H. Pakroo J.D. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt High Stakes, No Prisoners: A Winner's Tale of Greed and Glory in the Internet Wars by Charles Ferguson Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith FerrazziTahl Raz Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky How to Win Friends & Influence People by Dale Carnegie The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition by C. K. Prahalad Peopleware: Productive Projects and Teams (3rd Edition) by Tom DeMarcoTim Lister Naked in the Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career by Robin Wolaner By William C. Taylor: Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself by -William MorrowWhat I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World by Tina Seelig Get Noticed by Marcus TaylorRob Lawrence Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish The 22 Immutable Laws of Branding by Al RiesLaura Ries The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship) by Noam Wasserman Business: The Ultimate Resource by Editors Of Perseus PublishingPerseus PublishingDaniel Goleman Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip by Barry Barnes Culture & Empire: Digital Revolution by Pieter Hintjens The Essence of the Church: A Community Created by the Spirit by Craig Van Gelder The Autobiography of Benjamin Franklin (Dover Thrift Editions) by Benjamin Franklin Business Adventures: Twelve Classic Tales from the World of Wall Street by John Brooks Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki Linchpin: Are You Indispensable?: Seth Godin by Seth Godin How Little Things Can Make a Big Difference by Malcolm Gladwell Outliers: The Story of Success: Malcolm Gladwell by Malcolm Gladwell What the Dog Saw: And Other Adventures by Malcolm Gladwell The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Thomas Ferriss The Success Principles(TM): How to Get from Where You Are to Where You Want to Be by Jack Canfield, Janet Switzer How to Win Friends & Influence People by Dale Carnegie Getting Things Done: The Art of Stress-Free Productivity by David Allen The Talent Code: Greatness Isn't Born. It's Grown. Here's How by Daniel Coyle How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business by Ewen Chia SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven D. Litt Street Smarts: An All-Purpose Tool Kit for Entrepreneurs eBook by Norm Brodsky Strategy for Sustainability: A Business Manifesto by Adam Werbach The Big Short: Inside the Doomsday Machine by Michael Lewis Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change by Louis V., Jr. Gerstner The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Tom Kelley Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the FinancialSystem--and Themselves by Andrew Ross Sorkin The Innovator's Dilemma : The Revolutionary National Bestseller That Changed The Way We Do Business by clayton m. christensen The Paypal Wars : Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth by Eric M. Jackson Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics by Eric D. Beinhocker Create Your Own Economy: The Path to Prosperity in a Disordered World by Tyler Cowen One Click: Jeff Bezos and the Rise of Amazon.com

by Richard Brandt

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely The Upside of Irrationality: The Unexpected Benefits of Defying Logic by Dan Ariely Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart by Ian Ayres by Ian Ayres The Curse of the Mogul: What's Wrong with the World's Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, Ava Seave

100+ Answers Loy Machedo, Coach & Consultant to the Business World Updated Oct 12 2017 · Upvoted by Mashhood Ahmed, Masters Entrepreneurship & Technology, University of Waterloo (2005) · Author has 6k answers and 52.3m answer views

Here are the top 130 books I recommend from my personal library for entrepreneurs. Read & Enjoy. Loy Machedo

1. 7L by Michael J Maher 2. All Marketers Are Liars by Seth Godin 3. Awaken The Giant The Within by Tony Robbins 4. Big Data by Kenneth Cukier 5. Blink by Malcolm Gladwell 6. Blue Ocean Strategy by W. Chan Kim 7. Boards That Deliver by Ram Charan 8. Brilliant Selling by Tom Bird & Jeremy Cassell 9. Built to Last by Jim CollinsJerry I. Porras 10. Coaching Salespeople into Sales Champions by Keith Rosen 11. Contagious by Jonah Berger 12. Crossing the Chasm by Geoffrey A. Moore 13. Crowdsourcing by Jeff Howe 14. David and Goliath by Malcolm Gladwell 15. Delivering Happiness by Tony Hsieh 16. EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey 17. Execution by Ram Charan 18. First things First by Stephen Covey 19. Freakonomics by Steven D. Levitt & Stephen Dubner 20. Free Prize Inside by Seth Godin 21. Getting Things Done by David Allen 22. Global Tilt by Ram Charan 23. Good to Great by Jim Collins 24. Grit by Angela Duckworth 25. Grow a Pair by Larry Winget 26. Guerilla Marketing by Jay Conrad Levinson 27. Hot, Flat, and Crowded by Thomas L. Friedman 28. How by Dov Seidman 29. How I raised myself from failure to success in selling by Frank Bettger 30. How The Mighty Fall by Jim Collins 31. How to be a Power Connector by Judy Robinett 32. How to Master the Art of Selling by Tom Hopkins 33. How to Win Friends & Influence People by Dale Carnegie 34. How to Work a Room by Susan RoAne 35. Influence by Robert B. Cialdini 36. Its Called Work For a Reason by Larry Winget 37. Know-How by Ram Charan 38. Leadership in the Era of Economic Uncertainty by Ram Charan 39. Linchpin by Seth Godin 40. Little Red Book of Selling by Jeffrey Gitomer 41. Living the 7 Habits by Stephen Covey 42. Losing My Virginity by Richard Branson 43. Made to Stick by Chip HeathDan Heath 44. Meatball Sundae by Seth Godin 45. Money by Tony Robbins 46. Never Eat Alone by Keith Ferrazzi & Tahl Raz 47. New Sales. Simplified by Mike Weinberg 48. No Time For Tact by Larry Winget 49. One Click by Richard Brandt 50. Originals by Adam Grant 51. Outliers by Malcolm Gladwell 52. Owning Up by Ram Charan 53. People Are Idiots And I Can Prove It by Larry Winget 54. Permission Marketing by Seth Godin 55. Pitch Anything by Oren Klaff 56. Poke the Box by Seth Godin 57. Predictably Irrational by Dan Ariely 58. Primary Greatness by Stephen Covey 59. Principle centered leadership by Stephen Covey 60. Profitable Growth by Ram Charan 61. Purple Cow by Seth Godin 62. ReWork by Jason Fried 63. Rich Dad Poor Dad by Robert T. Kiyosaki 64. Sales Bible by Jeffrey Gitomer 65. Secrets of Closing by Zig Ziglar 66. Shut up, Stop Whining and Get a Life by Larry Winget 67. Smart Calling by Art Sobczak 68. Strength Finder by Tom Rath 69. SuperFreakonomics by Steven D. Levitt & Stephen Dubner 70. Surely You're Joking, Mr. Feynman! by Richard P. Feynman 71. The $100 Startup by Chris Guillebeau 72. The 22 Immutable Laws of Branding by Al Ries & Laura Ries 73. The 33 Strategies of War by Robert Greene 74. The 3rd Alternative by Stephen Covey 75. The 4-Hour Workweek by Tim Ferriss 76. The 48 Laws of Power by Robert Greene 77. The 7 Habits of Highly Effective People by Stephen R. Covey 78. The 80/20 Principle by Richard Koch 79. The 8th Habit by Stephen Covey 80. The Accidental Billionaires by Ben Mezrich 81. The Art of Seduction by Robert Greene 82. The Art of the Start 2.0 by Guy Kawasaki 83. The Art of the Start by Guy Kawasaki 84. The Art Of War by Sun Tzu 85. The Attackers Advantage by Ram Charan 86. The Big Short by Michael Lewis 87. The Black Swan by Nassim Nicholas Taleb 88. The Checklist Manifesto by Atul Gawande 89. The Design of Everyday Things by Don Norman 90. The Dip by Seth Godin 91. The E-Myth Revisited by Michael E. Gerber 92. The Entrepreneur's Guide to Customer Development 93. The Five Dysfunctions of a Team by Patrick Lencioni 94. The Founder's Dilemmas by Noam Wasserman 95. The Game Changer by Ram Charan 96. The High Potential Leader by Ram Charan 97. The Icarus Deception by Seth Godin 98. The Innovator's Dilemma by Clayton M. Christensen 99. The Leadership Pipeline by Ram Charan 100. The Lean Startup by Eric Ries 101. The Magic of Thinking Big 102. The Paradox of Choice by Barry Shwartz 103. The Power of Habit by Charles Duhigg 104. The Psychology of Selling by Brian Tracy 105. The Search by John Battelle 106. The Speed of Trust by Stephen M .R. Covey 107. The Talent Code by Daniel Coyle 108. The Talent Masters By Ram Charan 109. The Thank You Economy by Gary Vaynerchuk 110. The Tipping Point by Malcolm Gladwell 111. The Toyota Way by Jeffrey Liker 112. The Upside of Irrationality by Dan Ariely 113. The World Is Flat by Thomas L. Friedman 114. Think and Grow Rich by Napoleon Hill 115. Think like a Freak by Steven D. Levitt & Stephen Dubner 116. Thinking Fast, Thinking Slow by Daniel Kahneman 117. To Sell Is Human by Daniel H. Pink 118. Tools of Titans by Tim Ferris 119. Trust me, I’m Lying by Ryan Holiday 120. Unleashing the Ideavirus by Seth Godin 121. Unlimited Power by Tony Robbins 122. Unshakable by Tony Robbins 123. We are all Weird by Seth Godin 124. What the CEO wants to know by Ram Charan 125. What The Customers Wants You To Know by Ram Charan 126. Whatcha Gonna Do With That Duck by Seth Godin 127. When to Rob a Bank by Steven D. Levitt & Stephen Dubner 128. Who Says Elephants Can't Dance by Louis V., Jr. Gerstner 129. You’re Broke Because You Want To Be by Larry Winget 130. Zero to One by Peter Thiel Loy Machedo 17.7k Views · View Upvoters

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What book series should I read? I'm 15 years old and I’ve read the Harry Potter books, the Narnia books, both Percy Jackson series, and the Sa... What are the most important books for startup founders to read? What books have helped you as an entrepreneur? What are some must read books for people in their 20s? What books should entrepreneurs read for marketing? Ask New Question Nicolas Cole, I read #ABookAWeek. Answered Aug 3 2017 · Author has 896 answers and 23.8m answer views

There are a few books out there that have stood the test of time in the business world. They helped shape the industry years ago, and they continue to remain true to this day. If you have high aspirations for yourself and haven't read these five books, you are doing yourself a disservice. They are well worth the time. 1. "Think and Grow Rich" by Napoleon Hill This is, undoubtedly, the single greatest book about business ever written. There is a reason why it is one of the best-selling books of all time. It is a culmination of lessons learned from some of the world's greatest thinkers and innovators, and Hill breaks down the lessons in easily digestible chapters that focus on so much more than just "motivational language." He gives clear and concise instructions for how you can begin implementing what he's saying, right now. The best part is, although this book was written in 1937, its lessons are as true today as they were back then. It is the quintessential example of what it takes to become truly successful. As Hill says, "What the mind of man can conceive and believe, it can achieve." 2. "How To Win Friends And Influence People" by Dale Carnegie When it comes to personal development, nobody quite succeeds as eloquently as Dale Carnegie. This book breaks down the game of life in astounding detail, admitting the simple truths many of us don't want to acknowledge--for example, "People do business with their friends." He instructs in careful detail how to become more likable, how to create report, and the value of prioritizing the interpersonal element of business. This reason this book has remained relevant for so long and cemented itself as a classic is because it relates to so much more than just business. This book will make you a better person. 3. "The 7 Habits Of Highly Effective People" by Stephen Covey If you're new to the self development game then this is a great place to start. Covey does an amazing job at breaking down the pillars of industry leaders and explaining the importance of practice. He focuses far less on theory and far more on daily discipline and accountability. For Covey, effectiveness is not a talent or a trait, it is a practice--and this book explains how you can implement that sort of daily discipline into your life. 4. "Leadership and Self Deception" by The Arbinger Institute This isn't one of the more well-known books out there, but it is a gem to those that discover it. This book is a narrative that teaches some of the toughest lessons in business by showing a relationship between a boss and an up-and-coming manager. One of the themes in this book is the idea of not being "in the box"--in other words, maintaining a level of self awareness that allows you to see the bigger picture of what's happening in any given moment. This is a fast and enjoyable read, and not quite as heady as some of the other business books out there. It's also a fantastic book to help you come to terms with whether you are working with or for a true leader, or a dictator. 5. "Rich Dad, Poor Dad" by Robert Kiyosaki And finally, a classic when it comes to personal finance, "Rich Dad, Poor Dad" will change the way you approach money forever. It takes what many people consider to be a confusing topic and makes it so painfully simple that you'll wonder how you didn't understand it sooner. When it comes to business of any kind, finance is a pillar that requires the utmost attention and mastery. According to Kiyosaki, it all starts with your habits and the way you treat money. In order to be successful, you need to have a positive relationship with your finances, and that means acting out of discipline instead of impulse. All five of these books need to be on your bookshelf. Even if you aren't a big reader (which you should be), they will serve as reminders to their enclosed principles--and sometimes, a reminder is all you need to stay on track.

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Michal Ugor, FreddyBayne.com, travelling entrepreneur Answered Jul 7 2012 · Author has 216 answers and 1.3m answer views

I've always been picky about authors and checked their credentials. I hate wasting time on books with catchy titles written by entrepreneurs whose only startup is "name surname consulting" and their only business is selling books. I've recently published a list http://www.fortunepick.com/blog-... of books all either written by people who are entrepreneurs themselves like Eric Ries or authors/academics respected in startup community like Steve Blank: 1. The Four Steps to the Epiphany by Steve Blank

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. 2. Rework by Jason Fried

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. 3. Lean Startup by Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. 4. The Art of the Start by Guy Kawasaki

Guy Kawasaki explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies. 5. Hackers & Painters: Big Ideas from the Computer Age by Paul Graham

Paul Graham on importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more. 6. Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal Varian

Durable economic principles can guide you in today's frenetic business environment. Technology changes. Economic laws do not. 7. Do More Faster: TechStars Lessons to Accelerate Your Startup by Brad Feld and David Cohen

Collection of advice that comes from individuals who have passed through, or are part of, Techstars accelerator. 8. The Thank You Economy by Gary Vaynerchuk

We are living in the ‘Thank You Economy’ thanks to social media and other forms of instant communication. This book is about building loyalty, trust, and repeatable business. 9. The Innovator's Dilemma by Clay Christensen

Disruptive vs. Sustaining Technologies. Professor Clayton Christensen of Harvard Business School describes a theory about how large, outstanding firms can fail "by doing everything right." 10. The Entrepreneurial Guide to Customer Development by Brant Cooper and Patrick Vlaskovits

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. 11. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson

An engaging guide to excelling in today's venture capital arena by managing directors at Foundry Group. 12. The Monk and the Riddle by Randy Komisar

If you can't see yourself doing this business for the rest of your life, don't start it. In other words, angel investor Randy Komisar wants to see passion and purpose in business, not just spreadsheets and a by-the-numbers business model.

You can find the full list here: http://www.fortunepick.com/blog-... with more titles on areas like productivity, strategy, marketing etc. I think that it is important to say that reading should never substitute acting and doing it and vice versa. Studying is worthless without practice. ( unless you want to become a philosopher :) 5.1k Views · View Upvoters Your response is private.

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James Altucher, I've written ten books.I've sold a couple of companies. I make angel investments. I blog almost every day a...



Answered Jun 21 2016 · Featured on Inc · Author has 859 answers and 66.4m answer views

I’m going to be very direct. I’ve started many companies. I’ve invested in many more. Some have failed. Some have succeeded beyond anything I could have hoped for. I have learned from the best. I have been scared to death by the worst. You don’t have to listen to me. These are books I would read again and again and again if I were going to start a business. First piece of advice, don’t read the typical entrepreneur porn book. Books about entrepreneurship are all BS. Entrepreneurship is about fighting a war in the trenches. Bad things happen. Scary things happen. Deeply personal things happen that you’ll never admit ever again to anyone because of the shame you feel. Ok, I got that out of the way. The question says “entrepreneur” but I don’t even like that word. Everyone is an entrepreneur now. If you are an employee, it still means you have to manage your life the way an entrepreneur manages a business. You have to deal with customers, bosses, shareholders, and all the things that screw with life that happen every step of the way. So these are books a person should read as they try to achieve peak performance in life. As they try to find freedom, as they try to succeed in the relationships around them, as they try to build competence in the areas they love - and even find what those areas are. Here is a curriculum I would build for such a person. Note: these are not the BEST books, or the most mind-expanding books. But these are books for someone who wants to improve their lot in life. A) MASTERY. Read all of Robert Greene’s books. Particularly, “Mastery”, “The 48 Laws of Power”, and “War”. Robert Greene does years of research on each book. He studies the psychological nuances of almost every act of victory and failure in the history of the human race. He pieces together not just the event but the underlying psychology. As an aside, if you are truly fascinated with the study of peak performance, read “Peak” by Anders Ericsson, who is the original scientist behind the phrase, “The 10,000 hour rule”. Read these books and think about them. I’ve read them all three or four times. B) DO. There's a little known series I am finding short and beautiful and useful. A friend of mine designed all the covers so I started reading them. The “Do” series. Do Design, Do Story, Do Improvise, etc. To be honest, they are a recent discovery by me. But here’s why I love them: entrepreneurship is about solving a problem. What annoys you? What betrays you? What is unsatisfying in life? For instance, waiting for a cab on a rainy day when I have no umbrella annoys me. Thank god now for Uber. The same issue occurs for an artist. The problem is: I see something beautiful, and I want to bring it to life with my hands. Just like an entrepreneur. The Do books are about birthing beauty into the world. Either through art, story, performance, speaking, etc. Entrepreneurship, at its heart, is art. The DO books tell you how to create. C) ME. I don’t mean to self-promote. And to be honest, I make a total of $0 off of these books. But I wrote three books to help me solve my own problems in entrepreneurship. The problems that nobody sees. The actual things that I couldn’t deal with and had to learn the hard way. “Choose Yourself”, “The Choose Yourself Guide to Wealth”, and “The Rich Employee” (which shows how an employee can live by the code of an entrepreneur and find success). It was really hard for me to feel deserving of success when I left the normal “standardized world”. And then I failed horribly whenever success flirted with me. I was ashamed and embarrassed until I realized I can, in fact, choose myself for success. In these books I document in detail how I did it - from suicide and depression to success and freedom. Don’t buy the books if you don’t want to. But after 600,000 copies sold of Choose Yourself I know they are helpful to people. You can only be a sell-out if you are selling. D) CURIOSITY. Brian Grazer is a mega movie prodycer. Apollo 13, a beautiful mind, splash, arrested development, etc etc. 15 billion in box office revs. He wrote a good, simple book that can be read in just a few readings - “A Curious Mind” which documents how he used curiosity every step of the way to find his own success in life. If a young man wants to rise up in life to the top he should cultivate the curious mind the young, but seriously dyslexic, Brian grazer cultivated. I was so interested in the book, I flew out to LA to visit Brian in his offices and talk about the book more. He was playful, curious, full of advice, and he listened. He was unlike anyone I had ever met, which is why he’s probably one of the most successful people I’ve ever met. E) EGO. Pair the above with “Ego is the Enemy” by the young but brilliant Ryan holiday and it's a good combo. ALL FAILURE I have ever experiences is when my ego got in the way of my rational self. At heart we are just trying to survive. We’ve been given a sliver of light between two infinite and dark infinities. There’s no reason for ego. As Ryan puts it, “Alexander the Great” doesn’t care if Alexandria is named after him. Use the fact that everyone else has ego to your advantage. Become the nimble and creative person who challenges everyone and rises to the top before people see it coming. F) KNOWLEDGE. Don’t forget about getting basic knowledge. Entrepreneurs don’t need to know about how to read a profit and loss statement. I still don’t know anything about accounting. But know history. Know the history of knowledge. Know the history of great people. Here are some parting thoughts on books that I think are must-reads. “Modern Times” by Paul Johson “The Rational Optimist” by Matt Ridley “Sapiens” by Yuval Noah Harari “Socrates” by Paul Johnson “Grit” by Angela Duckworth “Tiny Beautiful Things” by Cheryl Strayed ** (one of my favorite books of all time).

By the way, this is only the beginning. The successful person makes reading a daily habit. I am not always good with this habit but I try. Today I finished “No Country for Old Men” by Cormac McCarthy and I started “The Fight” by Normal Mailer, a beautiful book about the AliForeman fight in 1974. On my list is “Magic and Loss” by Virginia Heffernan about the relationship between the Internet and Art. And also on my list is “The Sun and the Moon and The Rolling Stones” by Rich Cohen. Every book try to get one takeaway. You can’t absorb all of a book. It’s too hard. One takeaway form each book, a solid reading habit, and good books, and you will be ahead of 99.999% of the human race. But it’s not a race. There’s no finish line. There’s only joy and well-being and the pleasure of absorbing the lives and gifts of these great authors. I hope you like this list. 76.4k Views · View Upvoters · Answer requested by Akshay Vaishnav and Abhishek Agrawal

Daniel Eckler, Founder @ Piccsy.com Answered Feb 2 2011 Originally Answered: What are some must-read books for entrepreneurs?

All must-reads in my opinion...I've read all of them and when I have time will read them again... BUSINESS DEVELOPMENT / BRANDING / LEADERSHIP / STRATEGY Brandsimple: How the Best Brands Keep it Simple and Succeed, by Allen P. Adams Good to Great: Why Some Companies…, by Jim Collins The 21 Irrefutable Laws of Leadership, by John C. Maxwell The 48 Laws of Power, by Robert Greene The Culting of Brands: Turn Your Customers into Believers, by Douglas Atkin The Dip: A Little Book That Teaches You When to Quit, by Seth Godin The Effective Executive: The Definitive Guide to Getting…, by Peter F. Drucker The E Myth Manager: Why Most Managers Don’t Work…, by Michael E. Gerber The Innovators Dilemma: The Revolutionary Book…, by Clayton M. Christensen Winning With People: Discover the People Principles…, by John C. Maxwell

ADVERTISING / MARKETING / PR / SALES All Marketers are Liars: The Power of Telling Authentic Stories…, by Seth Godin Gimme! The Human Nature of Successful Marketing, by John Hallward Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath Marketing Outrageously: How to Increase Your Revenue…, by Jon Spoelstra Ogilvy on Advertising, by David Ogilvy The Little Blue Book of Advertising: 52 Small Ideas…, by Steve Lance and Jeff Woll The Publicity Handbook: The Inside Scoop…, by David R. Yale and Andrew Carothers The Sales Bible: The Ultimate Sales Resource, by Jeffrey H. Gitomer

CULTURE Freakanomics: A Rogue Economist…, by Steven D. Levitt and Stephen J. Dubner Outliers: The Story of Success, by Malcolm Gladwell Small is the New Big: and 183 Other Riffs, Rants…, by Seth Godin The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson The Rise of the Creative Class: And How It’s…, by Richard Florida The Tipping Point: How the Little Things Can Make…, by Malcolm Gladwell Why We Buy: The Science of Shopping, by Paco Underhill Wikinomics: How Mass Collaboration…, by Don Tapscott and Anthony D. Williams

NETWORKING / INFLUENCE How to Talk to Anyone: 92 Little Tricks for Big Success…, by Leil Lowndes How to Win Friends and Influence People, by Dale Carnegie Getting to Yes: Negotiating…, Roger Fisher, William L. Ury, and Bruce Patton Yes! 50 Scientifically…, by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini You Inc.: The Art of Selling Yourself, by Harry Beckwith and Christine C. Beckwith 9.6k Views · View Upvoters

Tracy Chou, software engineer at large

Updated Mar 27 2010 · Upvoted by Marc Bodnick, Co-Founder, Elevation Partners · Author has 566 answers and 5.1m answer views

This is the suggested summer reading list for the Mayfield Fellows Program, an entrepreneurship work-study program at Stanford. http://www.stanford.edu/class/e1... Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin The Monk and the Riddle by Randy Komisar Primal Leadership by Daniel Goleman The World Is Flat: A Brief History of the Twenty-first Century by Thomas Friedman Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America by Thomas Friedman Blink: The Power of Thinking Without Thinking by Malcolm Gladwell The Tipping Point by Malcolm Gladwell Outliers: The Story of Success by Malcolm Gladwell Built to Last by Jim Collins Good to Great by Jim Collins Good to Great and the Social Sectors by Jim Collins How to Change the World: Social Entrepreneurs and the Power of New Ideas by David Bornstein Weird Ideas that Work by Bob Sutton Influence: Science and Practice (4th Edition) by Robert Cialdini Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron by Bethany McLean and Peter Elkind Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Founders at Work: Stories of Startups' Early Days by Jessica Livingston Improv Wisdom: Don't Prepare, Just Show Up by Patricia Ryan Madson 4.2k Views · View Upvoters

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