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WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which people live in harmony with nature.
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In order to achieve this mission, WWF broadly focuses its efforts on two broad areas: Biodiversity - to ensure that the earth web of life stays healthy and vibrant for generations to come. Footprint - reducing the negative impacts of human activity - our ecological footprint - and that the use of natural resources required for life are managed sustainably and equitably.
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WWF's Strategic Plan for Conservation
WWF around the world focuses all its efforts toward achieving six major goals - in the areas of Forests, Oceans, Wildlife, Food, Climate & Energy, and Water - and on three key drivers of environmental problems - Markets, Finance, and Governance. Click here to learn more about WWF's new goal driven approach.
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But one organization alone can't affect the change needed. WWF works with many actors, locally and globally to achieve these ambitions, including local communities and multinational corporations, governments and NGos, finance institutions and development agencies, consumers and researchers.
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By partnering with others, WWF can have greater influence, ontriduce new approaches and scale up solutions, catalyzing transformational change at a global scale.
The diversity of life on Earth is not simply something to marvel over - it's also vital for our own health and livelihoods. Plants, animals, fungi, and microorganisms form a complex, interconnected web of ecosystems and habitats that provides our life support system. They give us clean water, breatheable air, food, medicine, energy, and much more. We simply cannot survive without them. There’s a problem, however. We are using nearly 30% more natural resources than the Earth can replenish and our activities are drastically changing the planet’s climate. As a result the life support system is starting to break down. Millions of people are already feeling the consequences. And things will get much worse if we keep going the same way. WWF’s objective is to change course. We want to ensure that the world’s most important fisheries and ocean ecosystems are productive and resilient and improve livelihoods and biodiversity; that the most iconic and endangered species are secured and recovering in the wild; that the integrity of our most important forests, including their benefits to human wellbeing, is enhanced and maintained; that freshwater ecosystems and flow regimes provide water for people and nature; that A global shift toward a low carbon and climate resilient future is achieved; and that sustainable food systems conserve nature and maintain food security. We have reached a fork in the road. This generation and WWF have a huge opportunity to build a sustainable future for all and momentum is on our side. The situation could go either way, and we – WWF, civil society, governments and corporates – must be at our best to ensure we move toward a society that is less destructive and more equal. Read more about the places we work, the species we look to protect, how we look to reduce our footprint, and the companies we work with.
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